市场调研员
宁波宜家家居有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2012-11-15
- 工作地点：宁波
- 招聘人数：1
- 职位类别：市场分析/调研人员
职位描述
Purpose
To strengthen the knowledge and understanding of local market and customers, we need the person who can steer the market research and customer understanding for local market, with focus on PMA. Also the person could lead the sharing of local market knowledge within the store management group and whole organization. And the person should be responsible for IKEA catalogue distribution in the market.
Mandate
To drive the local market research strategy and plan based on need. Conduct own investigations when needed with simple means. Marketing database gives possibilities. Keep a steady eye on the PMA and what is going on there. Improve the distribution by closely working with different vendors.
Main Responsibilities and Duties
Drive the local market research strategy and plan based on need.
· Collect the needs for market (PMA and customers) understanding and formulate the local research strategy based on thinking how to support the brand establish and commercial priorities.
Secure the research plan implantation in a professional way.
· Work together with research vendors and secure the research quality.
· Give relevant input and prepare highlights on local research.
Secure and improve the catalogue distribution
· Set clear distribution strategy and plan
· Work together and drive local vendors for improving distribution quality.
Knowledge
A strong understanding of IKEA Marketing.
Very good understanding about statistics, research method and data analysis
Good background could be either behaviour science (psychology,
Pedagogic, sociology, anthropology) OR economic/finance with an interest in consumer behaviour.
Motivation
Passion for Learning!
Strategic thing and consulting provided to the whole organization.
Working with people
Continuous improvement
Business success through motivated working team (internal and external partners)
Capability
Able to think strategically and formulate research and distribution plan for the city and PMAs.
Able to communicate with management teams.
Able to lead vendors (research and distribution) in a high drive role.
Have highly effective written and verbal communication skills in English and Chinese.
To strengthen the knowledge and understanding of local market and customers, we need the person who can steer the market research and customer understanding for local market, with focus on PMA. Also the person could lead the sharing of local market knowledge within the store management group and whole organization. And the person should be responsible for IKEA catalogue distribution in the market.
Mandate
To drive the local market research strategy and plan based on need. Conduct own investigations when needed with simple means. Marketing database gives possibilities. Keep a steady eye on the PMA and what is going on there. Improve the distribution by closely working with different vendors.
Main Responsibilities and Duties
Drive the local market research strategy and plan based on need.
· Collect the needs for market (PMA and customers) understanding and formulate the local research strategy based on thinking how to support the brand establish and commercial priorities.
Secure the research plan implantation in a professional way.
· Work together with research vendors and secure the research quality.
· Give relevant input and prepare highlights on local research.
Secure and improve the catalogue distribution
· Set clear distribution strategy and plan
· Work together and drive local vendors for improving distribution quality.
Knowledge
A strong understanding of IKEA Marketing.
Very good understanding about statistics, research method and data analysis
Good background could be either behaviour science (psychology,
Pedagogic, sociology, anthropology) OR economic/finance with an interest in consumer behaviour.
Motivation
Passion for Learning!
Strategic thing and consulting provided to the whole organization.
Working with people
Continuous improvement
Business success through motivated working team (internal and external partners)
Capability
Able to think strategically and formulate research and distribution plan for the city and PMAs.
Able to communicate with management teams.
Able to lead vendors (research and distribution) in a high drive role.
Have highly effective written and verbal communication skills in English and Chinese.
公司介绍
IKEA宜家于1943年由其创始人英格瓦·坎普拉德(Ingvar Kamprad)在瑞典创立。历经半个多世纪的发展，如今它已在全世界拥有337家商店。宜家分别于1998年，1999年，2005年、2006年、2008年、2009年、2010年、2011年和2012年在上海，北京，广州、成都、深圳、南京、大连、沈阳、天津和无锡建立了11家商店。宜家一贯以“为大众创造更美好的日常生活，提供种类繁多、美观实用，老百姓买得起的家居用品”为自己的经营理念。
IKEA is a home furnishings company with Swedish origins founded in 1943 by Ingvar Kamprad. The vision of the company is to ‘create a better everyday life for the many people.’ The business idea is to offer a wide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them. IKEA has a total of 338 stores worldwide, of which 40 stores are owned and run by franchisees outside the IKEA Group. The IKEA stores welcome a total of 655 million visitors during a year. More information is available on www.ikea.com
这是你想要的工作和生活吗？现在就联系我们吧！
·方式一：登陆宜家官方网站www.ikea.cn/加入我们，并在线递交简历
·方式二：参加宜家商场招聘开放日或亲临商场投递简历
·方式三：前程无忧在线递交简历
IKEA is a home furnishings company with Swedish origins founded in 1943 by Ingvar Kamprad. The vision of the company is to ‘create a better everyday life for the many people.’ The business idea is to offer a wide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them. IKEA has a total of 338 stores worldwide, of which 40 stores are owned and run by franchisees outside the IKEA Group. The IKEA stores welcome a total of 655 million visitors during a year. More information is available on www.ikea.com
这是你想要的工作和生活吗？现在就联系我们吧！
·方式一：登陆宜家官方网站www.ikea.cn/加入我们，并在线递交简历
·方式二：参加宜家商场招聘开放日或亲临商场投递简历
·方式三：前程无忧在线递交简历
联系方式
- 公司网站：http://www.ikea.cn
- 公司地址：宁波
- 邮政编码：200000