宁波 [切换城市] 宁波招聘宁波市场/营销招聘宁波市场/营销/拓展经理招聘

Customer Engagement Manager (Greater China)

亚马逊中国

  • 公司规模:5000-10000人
  • 公司性质:外资(欧美)
  • 公司行业:互联网/电子商务

职位信息

  • 发布日期:2017-01-19
  • 工作地点:上海
  • 招聘人数:1人
  • 学历要求:本科
  • 职位月薪:1.5千以下/月
  • 职位类别:市场/营销/拓展经理  

职位描述

职位描述:
Overview and Responsibilities:

Shopbop/East Dane (Shopbop) is the premier online shopping destination for what’s new and what’s next in fashion and style, offering women (Shopbop) and men (East Dane) around the world the best selection, both established and emerging, of designers. Working with more than 1,000 international brands, Shopbop offers fashion-lovers in 165 countries a selective and nuanced fashion-forward assortment of ready-to-wear and accessories with fast, free global shipping. Shopbop is part of the Amazon.com Inc. group of companies.

Shopbop is seeking a Customer Engagement Manager to join the Greater China team. S/he is passionate about online community involvement, fashion trends, active lifestyle, event organization, online/offline customer engagement, content/collateral creation, social networking, and KOL outreach.

Responsibilities:
? Report to Head of Marketing, Greater China
? Serve as the interface among existing and potential Shopbop customers, Shopbop communities, Fashion KOLs, and Shopbop
? Design, plan, and execute online and offline customer engagement activities, including but not limited to, marketing campaigns, social presence strategy, KOL out-reach, branding events, survey/feedback sessions, etc.
? Be a Shopbop brand ambassador and represent Shopbop both online and offline
? Working through global teams, create and own Greater china website and social channel content creation, recommend fashion and customer trends, project manage branding exercises, execute social media strategy.
? Understand industry trend, recent development, and able to vocalize and present to senior management teams.
? Gather customer feedback, respond to customer concerns, be the voice of the customers, and present finding on weekly/monthly cadence to senior management team
A successful candidate will have:
? Passion for online community building, active in his/her communities, knowledge about customer segmentation, experience in event planning, and knowhow about brand evangelism.
? Technical knowledge of cross channel web analytics, data driven decision making
? Ability to design, communicate and present metrics effectively to propose and support strategic decisions
? Ability to clearly communicate with teams across geographic regions and time zones
? Ability to execute in the short term while simultaneously developing long-term strategy
? Ability to handle multiple competing priorities in fast-paced environment
? Strong attention to detail
? An obsession with the customer experience

Basic Qualifications:
? Minimum of 5 years’ experience working directly on social media.
? BS/BA in a relevant field required, degrees in fashion, marketing, journalism, and PR preferred
? Well-versed in social media and digital technologies, constantly informed on industry development, consumer trends and new technologies
? Both creative and data-driven mindset, understanding of social media analytic tools and how to apply findings
? Ability to work with multi-disciplined teams
? Fluent in Mandarin, working knowledge of English

Preferred Quantifications
? This position will prefer candidate has 5 years' experience in Ecommerce
? This position will be located in Shanghai, but will be required to travel to Shopbop NYC and Madison offices.

职能类别: 市场/营销/拓展经理

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公司介绍

亚马逊于 2004 年进入中国,秉承“顾客至尚”的理念,不断为中国用户创新。目前亚马逊在中国布局的核心战略业务包括以亚马逊海外购和亚马逊全球开店为中心的跨境电子商务,Kindle 电子书阅读器和电子书,亚马逊物流运营和亚马逊云计算服务(AWS)。

依托亚马逊全球15大站点、***的全球资源和跨境物流体系,亚马逊中国持续推进跨境电商战略。2014年, 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店,致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线,是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。

亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户,以及亚马逊美国、欧洲和日本的数百万企业与机构买家。

亚马逊在全球拥有 175 个运营中心,配备超过 10 万台 Kiva 智能机器人,可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力,亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验,并帮助中国卖家出口海外,拓展国际市场。

亚马逊中国致力于为中国消费者带来完善的阅读体验,点燃中国大众的阅读热情。2012年12月,Kindle中国电子书店正式上线,通过与数百家中国出版机构商和进口书商合作,目前为中国读者提供了超过 70 万册电子书。2013 年 6 月,Kindle 电子书阅读器进入中国市场,随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品,并与全球保持新品同步发售,Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。

联系方式

  • Email:cn-proserve-intern-2019@amazon.com
  • 公司地址:总部地址: 北京市朝阳区东四环中路56号远洋国际中心A座 (邮编:100025)