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Digital Marketing Specialist

陶氏化学(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:石油/化工/矿产/地质

职位信息

  • 发布日期:2019-11-23
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:2年经验
  • 学历要求:本科
  • 职位月薪:1.5-2万/月
  • 职位类别:市场助理

职位描述

This is an exciting opportunity for a young and passionate digital marketing professional with the experience of leading the digitalization journey in the world’s top material science company. The person will play a key role in unlocking the huge possibilities of digital sales, marketing & branding channels and creating values both to customers and the company.


Responsibilities / Duties


  • Develop digital marketing strategy and rollouts aligning with business growth priorities
  • Lead content creation and content marketing with marketers towards omni-channel, include trade shows, seminars, SCRM, website, WeChat, EDM, paid online media, in order to reach better customer experiences, branding, business growth
  • Manage Dow 1688 E-Commerce platform daily operation, including SEO/SEM, data analysis, loyalty programs, mainly focusing on content management, customer management, campaign management, product/SKU assortment.
  • Lead other e-commerce platform execution, include Molbase, MRO, etc.
  • Deploy SCRM and other MarTech, SalesTech tools, and corresponding data management & governance.



Qualifications


  • 50% artist, 50% scientist. Half poet, half geek.
  • Minimum 2 years’ working experience in digital marketing or e-commerce role
  • Both digital-maniac & business-savvy, super passionate about digital and e-commerce, firmly believing that digital can overturn the traditional old-fashioned industry, while also having strong business acumen that able to identify and resolve business pain points
  • Strong implementation skills with can-do attitude and caring about details
  • Courageously embrace failure and confront uncertainty with high resilience and flexibility
  • Creativity and agility, from 0 to 1, embrace and lead change
  • Fluent in English communication



Career Path

Successful candidate is expected to stay in the role for 18-24 months, after which candidate can be placed in a commercial role, which include digital manager or marketing manager, etc.



Dow Offers:

  • A robust total rewards program, including: competitive base pay, variable pay that rewards individual, team, and Company performance, and comprehensive benefits
  • On-going learning opportunities within a diverse, inclusive and rewarding work environment
  • Career experiences that can span different Dow businesses and functions with opportunities for personal and professional growth
  • The chance to work within a global company and interact with colleagues from around the world
  • Opportunities that spark your imagination and ignite your passion to help others

About Dow

Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries.

职能类别:市场助理

关键字:digitalmarketing;e-commerce

公司介绍

陶氏(NYSE: DOW)运用科学和技术的力量,不断创新,为人类创造更美好的生活。陶氏通过材料、聚合物、化学和生物科学,来推动创新和创造价值,全力解决当今世界的诸多重大挑战,如满足人们的诸多需求:新鲜的食物、更加安全和可持续的交通方式、更清洁的水、更高的能源效率、更耐用的基础设施、不断提升的农业生产效率,等等。陶氏以其一体化、市场驱动型的业务组合,为全球175个国家和地区的客户提供种类繁多的高科技产品和解决方案,应用于包装、基础设施、交通、消费者护理、电子、农业等高速发展的市场。2016年,陶氏年销售额为480亿美元,在全球拥有约56,000名员工,在34个国家和地区运营189个生产基地,产品系列达7,000多种。

联系方式

  • Email:fsiitop@dow.com
  • 公司地址:上海市浦东新区张衡路936号