上海招聘Marketing Communications Manager

Marketing Communications Manager

陶氏化学（中国）投资有限公司

公司规模：1000-5000人
公司性质：外资（欧美）
公司行业：石油/化工/矿产/地质

职位信息

发布日期：2019-04-25
工作地点：上海
招聘人数：1人
工作经验：5-7年经验
学历要求：本科
职位月薪：3-4万/月
职位类别：市场/营销/拓展主管

职位描述

As Asia Pacific (APAC) Marketing Communications Manager for Dow Coating Materials (DCM) and Dow Construction Chemicals (DCC), this individual is responsible for positioning and promoting Dow products, technologies and services to key customers, value chain partners and markets through digital and social media, media relations, advertising, literature production, trade shows, and customer communications and events. It is critical for this individual to understand content marketing and be comfortable developing and managing digital communication programs; digital marketing approaches to various communication tactics must be well integrated as part of any Communications Plan, taking a very holistic approach.

This role will be responsible for the development and execution of APAC communications plans and activities that align to DCM’s and DCC’s key markets. This individual must have a “go-do” mentality, be a driver and solutions-minded individual, as well as a collaborative team member that works well within a global team, across multiple businesses and markets and is able to organize, prioritize and execute numerous ongoing initiatives.

This position is part of the Dow Coatings Materials (DCM) and Dow Construction Chemicals (DCC) Public Affairs & Government Affairs organizations and will report to the DCM Global Communications Leader with a dotted line to the DCC Global Communications Leader.

Key Responsibilities of the Marketing Communications Manager:

Coordinate and implement internal and external communication programs for DCM and DCC in APAC in line with the overall strategy, allocated budget and branding guidelines
Communicate and collaborate regularly with the global DCM and DCC teams to ensure alignment with global market and communications strategies and to leverage and share communications materials and best practices
Develop and implement digital plans including content development, updates, literature publishing to websites, email marketing campaigns and social media efforts
Organize updates, routing, proof-reading, publishing and printing of both on and off-line literature
Manage the distribution of various communications tools and platforms as well as to assist with the production thereof
Develop messaging, facilitate creative advertising campaigns and write communications materials, including public relations materials (press releases, fact sheets, etc.)
Coordinate the organization of key customer events and tradeshows
Coordinate supplier and agency activities
Manage the APAC DCM and DCC communications budgets

Skills and Competencies

A clear understanding of digital communications and content marketing
Knowledge of communications principles
Good writing and editing skills within AP Style Guide
Advanced communications and message delivery skills, based on clear understanding of target audience(s)
Ability to transcend informational writing style to the appropriate audience with emotive, persuasive and motivational writing
Initiative and ability to work and make decisions autonomously
Strong execution of key tactical components of a larger strategy
Excellent interpersonal and networking skills
Strong organizational skills
Strong business acumen
Ability to perform well under pressure and within budget
Ability to positively contribute to a team-building and collaborative work environment
Understanding and ability to define business or marketing strategy
Translate business strategy into communications strategy
Lead cross-functional, cross-geography and cross-business teams
Ability to prioritize and escalate among conflicting and large volume of demands
Key behaviors include: pro-activeness, initiative, resourcefulness, problem-solving, abundance and ownership mentality, collaboration, bias for action rooted in strategy

Education and Experience: Manager Level

A bachelor’s degree in communications, public relations, journalism, marketing or related fields
5-8 years of relevant experience in Marketing Communications (Job Level 181-208)

Key Prior Experiences:
Management of various digital communications and social media programs and related measurement instruments (ROI)
Develop and implement key communications tactics
Supported and executed external events and tradeshows
Created and distributed key sales tools (literature, presentations, samples, etc.)
Successful support of a business leader (executive communications skills)
Budget management
Strategy development and execution

职能类别：市场/营销/拓展主管

公司介绍

陶氏（NYSE: DOW）运用科学和技术的力量，不断创新，为人类创造更美好的生活。陶氏通过材料、聚合物、化学和生物科学，来推动创新和创造价值，全力解决当今世界的诸多重大挑战，如满足人们的诸多需求：新鲜的食物、更加安全和可持续的交通方式、更清洁的水、更高的能源效率、更耐用的基础设施、不断提升的农业生产效率，等等。陶氏以其一体化、市场驱动型的业务组合，为全球175个国家和地区的客户提供种类繁多的高科技产品和解决方案，应用于包装、基础设施、交通、消费者护理、电子、农业等高速发展的市场。2016年，陶氏年销售额为480亿美元，在全球拥有约56,000名员工，在34个国家和地区运营189个生产基地，产品系列达7,000多种。

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