Channel Marketing Manager
IBM China
- 公司规模:1000-5000人
- 公司行业:计算机服务(系统、数据服务、维修)
职位信息
- 发布日期:2020-10-07
- 工作地点:大连-甘井子区
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:0.7-1.2万/月
- 职位类别:市场/营销/拓展专员
职位描述
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
This role will be responsible for IBM
partner revenue growth through ecosystems
marketing activities to accelerate
business growth in GCG(PRC, Hong Kong &
Taiwan). The role requires domain knowledge both of IT industry and of marketing,
and an ability to be effective across cultures and across a matrix organization.
Key responsibilities:
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Plan and execute marketing activity with business partner
?
Design co-marketing (channel marketing) program including budgeting,
tactic execution and lead management (marketing result/KPI tracking and
management)
?
Define business partner’s eligibility criteria to support co-marketing fund
?
Setup co-marketing program including eligible BP’s identification, funding
allocation, incentive offering approval
?
Approve the claim and payment
?
Lead partner digital marketing transformation with dedicated marketing
automation engine
Required Technical and Professional Expertise
Qualifications:
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Strong IT industry experience with a track record of success.
?
Strong marketing experience, ideally with some exposure to both B2B and
B2C markets.
?
Understanding of digital marketing as well as traditional sales models is
helpful.
?
Both a science background and an MBA preferred.
?
A personal style that brings credibility and impact to IT industry,
Preferred Technical and Professional Expertise
NA
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
In response to your application or your interest about job positions, your information will be used by IBM to assess your skills, qualifications; verify your information and conduct relevant and appropriate legally permitted pre-employment verification checks; communicate with you about new jobs and careers opportunities and the recruitment process including any interviews; complete the selection process; conduct surveys and research activities with objective of improving IBM’s recruiting process; and perform analysis of our applicant pool in order to better understand who is applying to positions at IBM and how to attract top talent. If your application is not successful, IBM may use your contact information to notify you about different positions which may become available in the future which IBM considers may be of interest to you.?
By submitting your application, you authorize the IBM company you are applying to (listed in the ""Job Posting"") to store your personal data in IBM’s Recruitment tools for the secure storage of your data whilst your application is assessed and otherwise as set out above. IBM will not share your personal data with any third party without your prior consent. If you are given and accept an offer of employment by IBM, personal data collected during your pre-employment period will become part of your IBM personnel records, to be retained throughout and for a period after your employment with IBM (specific periods vary by country).
职能类别:市场/营销/拓展专员
公司介绍
IBM(国际商业机器公司),创立于1911年,是全球 IT 产业一家百年企业, 也是全球规模最 大的科技公司之一,业务遍及170多个国家和地区。IBM 转型成为一家认知解决方案和云平台公司,持续借助创新科技、行业专长、诚信助力商业和社会发展。2018年全年总营收达796亿美元。每年在研发领域的投资超过60亿美元。
联系方式
- Email:jjiawei@cn.ibm.com
- 公司地址:盘古/环宇/钻石 (邮编:100000)