济南招聘

Responsibilities:
?Co-develop holistic CRM/VIP strategy and tactical plan encouraging customer retention and customer loyalty that suits global principles also local needs.
?Continuously optimize CRM platform structure and architecture (in both front and back-end) collaborating with IT team.
?Collaborate with Global team for initiating local CRM projects across multiple touch points including emails, SMS/MMS, WeChat, I/B & O/B calls, catalogs, in-store communications, and any possible new channel where our consumers like to be engaged.
?Co-develop seasonal and annual CRM campaigns, that ties in with global CRM roadmap and local marketing calendar.
?Explore and analyze customer database for generating useful insight, predict the possible action, and determine customized approach plan for each segment.
?Enhance the VIP program with holistic experiential and beneficial privilege offering that resonates Micheal Kors brand proposition also ties in with the marketing calendar
?Constantly monitor the performance of acquisition and retention programs and offer accordingly optimization plan.
?Work closely with MKT team, Retail team, Merchandise team, and IT team to deliver comprehensive execution towards CRM tactics.
?Provide weekly, monthly and quarterly report on performance & implication of Acquisition, Customer Understanding, and Retention day-to-day tactics, as well as industry best practice examples from our key competitors.
?Recognize local opportunities for the brand to be part of innovative CRM pioneer, utilizing new technology, popular social tools, digital touch points, and potential CRM partner’s resources.
?Manage CRM annual budget for ensuring high ROI and quality outcome.

Requirement:
?At least 6 years of CRM experience in either agency or in-house background
?Creative and proactive communication skill
?Advanced user of Microsoft Work, Excel, PowerPoint, and analytical platforms
?Ability to review metrics on an on-going basis, analyze, draw conclusions and recommend immediate action
?Entrepreneurial; ability to drive forward with goals independently
?Ability to develop and build cooperative working relationship; ability to collaborate with all levels in the organization
?Thrive in a fast paced on-time deliverable environment
?Strong ability to lead, manage, coach, and grow an effective and highly professional team.
?Bachelor's Degree required

Michael Kors is a leading American luxury lifestyle brand with an influential global presence, offering women's accessories, footwear, clothing and fragrance collections under the signature Michael Kors Collection, KORS Michael Kors and MICHAEL Michael Kors labels. In addition, the company offers men's sportswear, tailored clothing, furnishings and fragrance under the Michael Kors label. Each reflects the unique point of view of designer Michael Kors: style that successfully juxtaposes tailored and glam, sexy and sporty, polished and casual, whether for day or night, weekend or work, home or destination. Created in 1981 and headquartered in New York City, the Michael Kors organization will have over 200 stores in 74 countries worldwide by the end of 2011, as well as a wholesale distribution to top department and specialty stores globally.

1984 Michael Kors hosts his first runway show

1990 KORS Michael Kors bridge label launches

1998 Michael Kors is named creative director of storied French luxury house Celine, a division of LVMH
     Michael Kors creates the wardrobe for Renee Russo's starring role in the remake of the classic
     film The Thomas Crown Affair, released in 1999.

1999 LVMH acquires one-third of Michael Kors LLC
     Michael Kors receives Council of Fashion Designers of America (CFDA) Womenswear Designer of the Year award

2000 Michael Kors first Collection store, the flagship, opens on Madison Avenue in New York City
     Michael Kors signature women's fragrance launches in collaboration with LVMH

2001 Michael Kors signature men's fragrance launches in collaboration with LVMH
     Michael Kors Collection accessories line launches

2002 Michael Kors Collection for men launches

2003 Michael Kors receives CFDA Menswear Designer of the Year Award
     KORS Michael Kors fragrance launches in collaboration with LVMH Sportswear Holdings Limited
     acquires majority stake in Michael Kors
     Michael Kors inks new licensing agreement with Estee Lauder for all future fragrance introductions
     [the signature Michael Kors fragrance continues to be regularly produced, while a number of
     singular fragrances are also regularly launched under the Michael Kors brand, including Sheer Eau
     De Parfum, Gold, Very Hollywood and Island Michael Kors Very Bali, among others]

2004 MICHAEL Michael Kors accessories and apparel collections launch
     Michael Kors watch collection launches in collaboration with Fossil
     Michael Kors global ad campaign launches in the first of an ongoing collaboration with
     photographer Mario Testino
     Michael Kors joins "Project Runway," the Emmy award-winning reality TV show, as a judge

2005 MICHAEL Michael Kors shoe collection launches
     Michael Kors eyewear collection launches in collaboration with Marchon Eyewear

2006 Michael Kors first Lifestyle store opens
     Michael Kors e-commerce site, www.michaelkors.com, launches
     Michael Kors is awarded Accessory Council's ACE Award for Designer of the Year

2008 Michael Kors signs a licensing agreement with Iris to produce Collection shoes

2009 Michael Kors is granted the Star Honoree award at Fashion Group International's Night of Stars
     Michael Kors dresses First Lady Michelle Obama for her official White House portrait

2010 Michael Kors Japan KK is established
     Michael Kors wins CFDA Lifetime Achievement Award, presented by Vogue editor in chief Anna
     Wintour
     Michael Kors is granted the Hall of Fame Award from The Fragrance Foundation

2011 Michael Kors Inc celebrates its 30th anniversary, opening the Paris boutique on Rue St. Honoré
     and debuting the new NYC Collection flagship on Madison Avenue
     Michael Kors launches jewelry collection in collaboration with Fossil
     Michael Kors launches men's underwear in partnership with Phillips-Van Heusen
     Michael Kors launches new global online destination, Destination Kors
     Michael Kors receives the amfAR Award of Courage