济南招聘

JOB DESCRIPTION

Position Title: Marketing Manager

for Invasive and Non-Invasive Ventilation Product Range



Dept/Team/Function: Marketing, ResMed China



Reporting-
Line and Personnel issues: Country Manager-China



Reporting-
Technical issues: Country Manager - China



Job Objective: To establish and provide the necessary marketing study, product training, new product launch, KOL liaison, clinical policy creation, organization and support of ResMed China in order to achieve the annually assigned sales budget obligations in line with company objectives.


Responsibilities & Accountability:

l Manage training all products internally & externally within the China.

l Provide clinical support & handle products related enquiry to all distributors & customers.

l Manage the marketing studies run in China and liaise with global medical affairs team for international clinical studies.

l Liaise with local key opinion leaders for clinical studies and product related issues.

l Create and execute national programs for academic education and be responsible for industry trade shows, web promotional programs, and other creative demand generation activities.

l Collaborate with other staff to track and measure opportunities created by new demand.

l Support Business Development team to provide clinical & product related materials for use in the Chinese market.

l Coordinate translation, editing and review, and production of commercial materials for use by sales team and distributors

l Assist marketing team to drive creative design of website layout. Work with team members to provide content and localize appropriate sections.

l Create coherent business proposals complete with market analysis, budget, plan of execution, and competitive landscape



Qualifications:

l +3 years experience in marketing or product management for invasive and non-invasive ventilation product range

l Native familiarity with the medical device business practices and cultural details across China.

l Fluent in Chinese and English in both writing and speaking.

l Ability to work successfully in teamwork.

l Strong communications skills with all stakeholders.

l Able to learn about new technologies, product knowledge and skills

l At least Bachelor degree in medicine or related field



Core Competencies

· Communication:

· Communicates in an open, candid and direct manner

· Accepts developmental feedback openly and non-defensively

· Protects confidential information where appropriate.

· Teamwork:

· Demonstrates willingness to support team decisions that may not align with own views

· Puts personal interests aside for the team's goals

· Works collaboratively within and across business, functions and regions

· Shares relevant information about own or others' actions or work in progress that may impact on team effectiveness.

· Customer focus:

· Demonstrates commitment to understanding and meeting distributor and customer needs.

· Interpersonal effectiveness:

· Builds trusting and open relationships with others

· Acts in accordance with ResMed's ethical principles

· Values people's differences in background, culture, pursuit of work/life balance and perspective.


Functional Competencies:

· Sales & Marketing Planning & Strategy:

· Demonstrates a sound understanding of the ResMed product portfolio and local customer base / market

· Prioritizes and manages own time and resources over the short-term to ensure that distributor and customer needs are met.

· Customer Relations:

· Follows through on distributor and customer inquiries, requests or complaints and keeps distributor and customer up-to-date regarding progress

· Determines the needs of the distributor and customer through probing and listening and asks clarifying questions to distributor and customer to ensure understanding

· Distributes useful information to distributors and customers in verbal and written formats in a clear, succinct manner that facilitates understanding

· Provides friendly, helpful service to the distributor and customer and grasps distributors' and customers' perspectives.

· Promotions / Product Communication:

· Actively supports the timely roll out of promotional activities and communication of well defined messages to targeted existing customers.


Position Challenges:

· Dynamic commercial environment therefore will need to have the ability to effectively multi-task and work with differing personalities

· Will need to anticipate the changing organisational needs and accordingly that of the China team.

· Since this role is looking after the whole China, frequent travelling to other provinces is required.




Personal attributes:

· Team Player with strong leadership skills.

· The ability to build an organization and drive the sales Distribution process.

· Flexible and adaptable

· Good problem solving skills

· Honest, ethical and reliable.

· A strong ownership focus - managing projects from start to completion to the satisfaction of all stakeholders.




As part of the role, management are required observation and compliance with local and Corporate:

· Quality and other Business Systems

· OH&S

· Job Dimensions (behavioural competencies)

· Human Resources policies and procedures




ResMed operates in a fast changing technology environment. There is a need to continually update knowledge and the need to meet the challenge for ResMed's growing business needs by being change adaptable and customer responsive.

瑞思迈公司是同时在美国和澳大利亚上市的一家全球性医疗设备公司，专注于治疗和应对睡眠呼吸障碍疾病，慢性阻塞性肺病和其他慢性呼吸系统疾病，在睡眠及呼吸领域为全球领导者。

瑞思迈覆盖136个国家，拥有6000名员工，瑞思迈全球工厂分别位于：澳大利亚、法国、新加坡、中国。每年总收入的6-7%将投入到科研领域及新的开发项目，拥有超过5000项专利和设计。 2015年瑞思迈（中国）与 凯迪泰公司强强联合，共同为服务中国患者而努力。