济南招聘

To manage product portfolio and pricing structure, new product launch and detailed execution of product communication as aligned with global brand guideline for KEY ACCOUNT/FWS SALES product brands b; to work closely with FWS/OEM team in marketing to track progress and adapt plans under the guidance and supervision of the Brand & Comms Manager.

This role sits in our Castrol business, a part of the BP Group. Join Castrol and you’ll get all of the benefits of a company steeped in family spirit and history, coupled with the security and opportunities a big corporation can offer.

Plan
？ Work with KEY ACCOUNT/FWS SALES sales to understand the existing and potential KEY ACCOUNT/FWS SALESs product potential, so to develop and recommend Castrol branded/non-branded product portfolio and pricing structure, road map of KEY ACCOUNT/FWS SALES new product development
？ Manage new product launch via working closely with FWS/OEM team in the marketing and KEY ACCOUNT/FWS SALES sales, GLT and supply Chain. 
？ Develop and execute product marketing communications strategy and plans for the KEY ACCOUNT/FWS SALES product brands to be aligned with global brand and innovation strategies
？ Lead the 24 months demand plan for assigned KEY ACCOUNT/FWS SALES channel. 
？ Work closely with Brand Activation Manager to input and execute global brand guideline on professional series during product development 

Executes all agreed product marketing initiatives with excellence
？ Deliver specific marketing materials, working with the local agency and with inputs from brand team, KEY ACCOUNT/FWS SALES Sales and KEY ACCOUNT/FWS SALES after sales marketing staff as appropriate; 
？ Good communication with KEY ACCOUNT/FWS SALES sales team and KEY ACCOUNT/FWS SALES after sales marketing staff of plans and activities

Monitor implementation of progress vs. agreed KPI

Projects
？ Lead product projects when necessary 
？ Work as program managers to ensure the overall project well on progress and managing the risk, invite key stakeholders’ intervention when necessary

KPIs
？ Product portfolio effectiveness and efficiency 
？ All products design meets KEY ACCOUNT/FWS SALES product guideline 
？ New product launch on time in full 
？ Post launch performance
？ Forecasting accuracy 
？ Volume, Turnover, Gross Margin 

Ensures compliance with OMS and any supporting GDP’s - e.g. Driving Safety and any local legal requirements


? University graduate with degree in Marketing, Business Administration, Engineering or other related field.

? Minimum 5 years of product marketing experience is required; 
? Project management skill is required; 
? Car industry knowledge & experience will be plus
? Brand management & CRM experience will be plus 
? Demand planning skill will be plus 
? Good communication & negotiation skills 
? Work Independently 
? Fluent both in English and Mandarin

BP是世界领先的石油和天然气企业之一，总部位于伦敦，在全球超过70个国家从事生产和经营活动，主要业务领域包括：油气探勘与生产；油品炼制与销售；石化产品生产与销售；和润滑油业务。BP在全球拥有约74,500名员工，公司的股票在伦敦和纽约证交所挂牌交易。

BP自上个世纪七十年代初开始在中国开展业务，是国内油气行业领先的外商投资企业之一。BP在华的主要商业活动包括：油气勘探与开发、石化产品生产与销售、航空燃油供应、成品油零售、润滑油业务、油气供应与贸易、液化天然气接收站和输气干线以及化工技术许可。

BP还与中方伙伴携手走出国门，步入了更广阔的合作领域。我们与中石油在伊拉克、澳大利亚和阿布扎比，与中石化在安哥拉和新加坡，与中海油在澳大利亚、印度尼西亚和阿根廷，以及与中航油在新加坡均开展了卓有成效的合作。

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BP还致力于为中国的社会发展做出贡献，多年来一直与中国合作伙伴一起参与和应对中国可持续发展所面临的社会问题，并与研究机构携手合作，积极参与能源领域，尤其是清洁能源方面的联合科技研发。截至目前，BP在中国的社会公益领域累计投入超过5000万美元。BP在践行企业社会责任方面的实践活动得到社会各界的认可，并屡获殊荣。

BP将一如既往地致力于通过互信合作、积极贡献，支持中国的战略发展，为中国的能源解决方案作出贡献。