济南招聘

Position: Industry Analyst

Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for over 38 years.

With an expanding global presence, our worldwide office locations include London, Chicago, New York, Sydney, Shanghai, and Tokyo. Our global reach and local presence ensures we understand the diverse needs of our international and regionally-focused clients.

Global Market Navigator (GMN) is a database covering more than 4000 markets, comprising 18 industries across 45 countries, allowing clients to quickly and easily identify, compare and benchmark diverse markets and regions using a number of analytical tools.

The information is gathered using secondary research from existing published sources and validated using trade research where necessary, providing clients with the fundamental market information that is critical to their business success.

Key responsibilities:
- Research specific markets within designated regions, using secondary published resources as well as trade research.
- To find quality, timely and reliable data specifically on the market size, market segmentation, market shares, brand shares, key players and forecasts for each market.
- To input all relevant data into a web-based platform which will be edited and validated by our regional editor.
- Aim to continuously improve the research process, from the sources of information used, transfer of knowledge and final product quality.
- Provide insight and opinion into the markets where required.
- Establish and maintain excellent working relationships with contacts within research sources.
- Timely answer queries internally and externally.

Key qualifications/experience:
- Research/Analytical skills-the work requires an analytical mind, the researcher must be able to analyse information content, prioritise its usefulness and corroborate data from diverse information sources. General knowledge of qualitative and quantitative research methods would be beneficial, as would experience of different research and analytical tools.
- Language skills-fluent English and Cantonese/Mandarin.
- Communication skills - although most of the work involves the research of published sources the researcher must also be able to converse with senior trade contacts in telephone interviews. The researcher must be confident, empathetic, quickly establish good rapport and have the ability to think on their feet.
- Numeric skills - this position involves working with market data, therefore the researcher will require a natural affinity with numbers.
- Computer skills-Excel and Word experience are essential.
- Internet research-a large number of our sources such as trade associations and company information are found on the internet. Therefore the researcher should be familiar with the internet and relevant search engines.
- Qualifications-University degree
- Previous experience in FMCG markets of Market research is preferable.

Mintel Company History
Mintel began over three decades ago, providing food and drink research in the UK. Now the brand spans all corners of the globe. Mintel's leading analysts are world-renowned experts in diverse areas such as leisure, consumer goods, beauty, retail, financial services, sales promotion and social trends
1972 Mintel is established in London, providing food and drink research in the UK.
1977 Mintel reports go online as Mintel becomes the first research supplier to provide instant internet access.
1998 The US office opens in Chicago and Mintel GNPD goes online.
2000 The Australian office opens in Sydney.
2007 The Chinese office is opened in Shanghai
2008 Mintel opens an office in Tokyo.


英敏特 (Mintel) 是一家在英国注册的市场咨询服务公司。目前在英国，美国，澳大利亚，日本，中国等国家和地区都设有分公司。英敏特致力于全球快速消费品市场的情报趋势分析，我们提供全球新产品数据库(GNPD)，消费品市场调查报告，市场咨询等相关的服务。英敏特信息咨询(上海)有限公司为英敏特在中国地区的分公司。

GNPD产品数据库服务是借助于网络的新产品信息服务，我们的会员可以随时查询全球多个国家的当月最新以及以往上市的产品信息，行业的流行趋势，相关的市场动态，最新的世界各地展会信息以及定期的行业回顾。通过使用GNPD您可以足不出户便掌握一手的全球行业动态。GNPD平均每月递增超过两万个新品，覆盖39个大品类、49个国家和地区。产品的具体信息包括产品图片，包装信息，生产商信息，配料表信息等反映产品特点的全部信息。

目前全世界的大部分的主要国际知名食品、日用品生产商，原料供应商以及主要的包装公司都已经在使用GNPD。 目前我们在国内的《中国化妆品》,《中国食品工业》《中外食品》等杂志开展了专栏的信息服务。

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