Marketing Operation市场运营
丰田汽车金融(中国)有限公司
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:金融/投资/证券
职位信息
- 发布日期:2016-10-09
- 工作地点:北京
- 招聘人数:1人
- 工作经验:3-4年经验
- 语言要求:英语 一般 普通话 一般
- 职位类别:市场/营销/拓展专员
职位描述
Performance Items 岗位职责
1、 Marketing activities (offline) 市场营销活动(线下)
> Work closely with dealers to carry out market activities for the purpose of gathering customers.
> Work closely with the sales team to develop sales promotion activities for dealers or salesman to support the sales team in achieving their sales targets.
> To carry out market activities aimed at expanding Toyota's financial brand awareness.
>与经销商紧密合作,开展各地以集客为目的的市场活动
>与销售团队紧密合作,开展以支持销售团队完成销售目标为目的的,针对经销商或销售人员的销售激励活动
>开展以扩大丰田金融品牌知名度为目的的市场活动
2、 Execution and evaluation marketing activities执行和评估市场营销活动
>Responsible for execution of programs and marcom activities;
>Result traking and evaluation
>95% on time for preparation, execution and evaluation
>95% accuracy on campaign deliverer and result feedback
负责执行项目和活动;
> 准备、执行、评估的及时性达到95%
> 活动进行和结果反馈的准确性达到95%
3、 Publicity activities (online)对外宣传活动(线上)
> Operation and maintenance of the company's official website.
> Operation and maintenance of the company's official WeChat.
> Focus on fans and the preservation of customer data resources to carry out marketing activities.
> Design and production management of company propaganda materials.
>公司官网的运营和维护
>公司官微的运营和维护
>利用官微粉丝以及保有客户数据资源开展营销活动
>公司宣传物料的设计制作管理
4、 Execution and evaluation publicity activities(online)执行和评估对外宣传活动(线上)
>Responsible for execution of programs and marcom activities;
>Result traking and evaluation
>95% on time for preparation, execution and evaluation
>95% accuracy on campaign deliverer and result feedback
负责执行项目和活动;
> 准备、执行、评估的及时性达到95%
> 活动进行和结果反馈的准确性达到95%
5、 Marketing daily operation日常市场工作的运作
Responsible for carrying out MKTG day to day operation such as: Vendors/ suppliers management;
Project planning & follow-up ;
Ensure compliance to guideline and processes;
Tracking of demand generation results;
Marcom calendar/ progress/ tracking reports;
Budget & expense control
>Over 95% accuracy ratio
>Over 96% on-time-ratio
负责实施市场销售日常的运行活动:
经销商/供应商管理
项目的计划和跟进
遵从活动原则和流程
跟踪所产生的需求结果
控制预算和费用
>准确性达95%以上
>及时性达96%以上
6、 Domestic / oversea business trip according to company requirement
因工作需要,员工应根据公司安排到国内/外出差
7、 Kaizen改善活动
一.学习指标
Part 1. Learning Target
1.入职第一自然年内完成改善课程1-5的学习并通过测试;
2.财年内积极参加改善相关课程的学习(包括但不限于TBP等)并完成作业。
1.Complete Kaizen Skills Assessment & Certification Program skill set 1-5 and pass the examination during the first calendar year;
2..Participate Kaizen related training and complete assignment (Including but not limited to TBP etc.) during the fiscal year actively.
二.实践指标
Part 2. Practice Target
1.财年内至少完整参加改善项目1个并参与完成该项目A3一份,按时提交至改善委员会以参加公司内部改善竞赛;
2.在改善项目中以客户服务改进和成本控制为核心,积极提出建设性意见;
3.在日常工作中能随时发现问题并主动提供改善的建议
1.Participate 1 Kaizen project ,complete and submit the project A3 to Kaizen Committee on time for the internal competition;
2.Submit constructive opinion about the customer service improving and cost control in Kaizen project;
3.Find out the problem and give the suggestion forwardly during daily work.
Requirements任职条件
1) Good communication skills in English and Chinese (Mandarin), spoken or written.
2) Minimum 3 years work experience, preferably in the AUTO&AUTO FINANCE industry and MNC experience.
3) Solid marketing execution skills and experience
4) Result-driven in marketing project management, in the project planning, implementation, improvement and management process, the goal is clear and strict awareness of the agenda.
5) Proficiency in PPT, excel and other office software
1)良好的中文(普通话)英文沟通、表达、写作能力
2)3年以上工作经验、具备广告公司、汽车或汽车金融行业、或跨国公司工作经验者优先
3)扎实的市场部相关工作基础
4)具备优秀的职场素质,具有以结果为导向意识,在项目企划、实施、改善和管理过程中,目标明确,严格的日程管理意识
5)熟练掌握PPT、excel等办公软件
上班地址:北京
职能类别: 市场/营销/拓展专员
公司介绍
自2005年进入中国市场以来,积累了成熟、优质的汽车金融服务经验。今后将继续以国际视野和深厚实力为根基,满怀诚意为客户服务。
联系方式
- Email:tmfcn@tfschina.com.cn
- 公司地址:东三环中路1号