Assistant Brand Manager 助理品牌经理
远流贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品) 奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2012-08-31
- 工作地点:上海-静安区
- 招聘人数:2
- 工作经验:三年以上
- 学历要求:大专
- 语言要求:英语熟练
- 职位类别:产品/品牌经理 产品/品牌主管
职位描述
Job Description:
1.To implement brand plans by organizing execution of advertising, large events, visibility, variant platforms and consumer promotions according to the plan.
2.To assist the Senior Brand Manager in the implementation of growth drivers
3.To manage the implementation of specific projects with brilliant execution with the activation team and sales team
4.To manage commitment and spend of advertising and promotion funds within budgeted levels and in step with volume, revenue and profitability achievement
5.To propose price changes to brands when required and dictated by market conditions.
6.To spend sufficient time in the trade to understand the trade, consumers and competitors
Requirements:
1.University graduate major in Business/Marketing
2.Fluency in written and spoken English and Chinese
3.3 years marketing experience with an international fast-moving consumer goods company
4.Solid brand management and marketing management experience from consumer goods environment including above-the line, below-the-line, new product launch experience, with focus in China market
5.Specific understanding on ATL work around managing simple project on print and digital campaign creation.
1.To implement brand plans by organizing execution of advertising, large events, visibility, variant platforms and consumer promotions according to the plan.
2.To assist the Senior Brand Manager in the implementation of growth drivers
3.To manage the implementation of specific projects with brilliant execution with the activation team and sales team
4.To manage commitment and spend of advertising and promotion funds within budgeted levels and in step with volume, revenue and profitability achievement
5.To propose price changes to brands when required and dictated by market conditions.
6.To spend sufficient time in the trade to understand the trade, consumers and competitors
Requirements:
1.University graduate major in Business/Marketing
2.Fluency in written and spoken English and Chinese
3.3 years marketing experience with an international fast-moving consumer goods company
4.Solid brand management and marketing management experience from consumer goods environment including above-the line, below-the-line, new product launch experience, with focus in China market
5.Specific understanding on ATL work around managing simple project on print and digital campaign creation.
公司介绍
Family Values and Constant Innovations
YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.
Today, many wines and spirits producers enjoy a strategic partnership with YUANLIU that results in a portfolio comprising of leading brands within the cognac, champagne, armagnac, whiskey, vodka, and rum spirits as well as the Old & New World Estate wines. It is worth mentioning that our represented brands such as Camus Cognac, Salon & Delamotte Champagne and Chateau de Laubade Armagnac have over hundred years of heritage and traditions.
As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.
家族价值观及不断创新
远流贸易是中国烈酒行业中最大的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立,远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海,在北京、广州以及深圳设立分公司,同时在全国各主要城市已建立了稳固的销售网络。
时至今日,许多葡萄酒及烈酒生厂商热衷于和远流在包括干邑、香槟、雅文邑、威士忌、伏特加、朗姆酒及各类新旧世界葡萄酒等领导品牌建立战略合作伙伴关系。值得一提的是,我们的代表品牌如卡慕干邑,沙龙及德乐梦香槟和朗巴德雅文邑都具有一百多年的传承和传统。
作为国内主要的***名酒进口公司之一,远流保持不断创新,通过提供优质产品创造与众不同又真实难忘的奢华体验。
YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.
Today, many wines and spirits producers enjoy a strategic partnership with YUANLIU that results in a portfolio comprising of leading brands within the cognac, champagne, armagnac, whiskey, vodka, and rum spirits as well as the Old & New World Estate wines. It is worth mentioning that our represented brands such as Camus Cognac, Salon & Delamotte Champagne and Chateau de Laubade Armagnac have over hundred years of heritage and traditions.
As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.
家族价值观及不断创新
远流贸易是中国烈酒行业中最大的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立,远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海,在北京、广州以及深圳设立分公司,同时在全国各主要城市已建立了稳固的销售网络。
时至今日,许多葡萄酒及烈酒生厂商热衷于和远流在包括干邑、香槟、雅文邑、威士忌、伏特加、朗姆酒及各类新旧世界葡萄酒等领导品牌建立战略合作伙伴关系。值得一提的是,我们的代表品牌如卡慕干邑,沙龙及德乐梦香槟和朗巴德雅文邑都具有一百多年的传承和传统。
作为国内主要的***名酒进口公司之一,远流保持不断创新,通过提供优质产品创造与众不同又真实难忘的奢华体验。
联系方式
- 公司地址:上班地址:北京