Product Manager（产品经理）/市场部
上海泽恩实业有限公司
- 公司规模：150-500人
- 公司性质：民营公司
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-08-11
- 工作地点：上海
- 招聘人数：2
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理
职位描述
Product manager 产品经理-- 冰箱&洗衣机产品方向各1名
1. POSITION PURPOSE（职位目的）
_____________________________________________________________________________________
Take Owner ship to lead category management including category positioning, strategy, and product portfolio to meet customer needs and achieve company' target based on consumer understanding, industry trend and market competition.__________________________________________________________________________
2. PRINCIPAL DUTIES AND RESPONSIBILITIES （主要职责）
_____________________________________________________________________________________
· Identify category strategy and planning:
o Understand industry, consumer and competition, identify risk and business opportunity.
o Work with Ref category head on category positioning, strategy.
o Propose category strategy plan in 3yrs
o Propose category business plan in 1yr with alignment with steak holder.
· Category portfolio management:
o Integrating manage category portfolio across segments.
o Define category pricing strategy and closely monitor the movement
o Range and product mix management
o Integrating category actions according to market movement.
o Category P&L management.
· New product development:
o Develop and integrate category and innovation roadmap.
o Calibration on product concept development under brand and category umbrella.
o Calibration on new product development
o Total launch management and calibration.
· Team coaching and management:
o Develop people training planning.
o Develop people career plan with subordinates.
o Regular review and actions discussion.
_____________________________________________________________________________________
Take Owner ship to lead category management including category positioning, strategy, and product portfolio to meet customer needs and achieve company' target based on consumer understanding, industry trend and market competition.__________________________________________________________________________
2. PRINCIPAL DUTIES AND RESPONSIBILITIES （主要职责）
_____________________________________________________________________________________
· Identify category strategy and planning:
o Understand industry, consumer and competition, identify risk and business opportunity.
o Work with Ref category head on category positioning, strategy.
o Propose category strategy plan in 3yrs
o Propose category business plan in 1yr with alignment with steak holder.
· Category portfolio management:
o Integrating manage category portfolio across segments.
o Define category pricing strategy and closely monitor the movement
o Range and product mix management
o Integrating category actions according to market movement.
o Category P&L management.
· New product development:
o Develop and integrate category and innovation roadmap.
o Calibration on product concept development under brand and category umbrella.
o Calibration on new product development
o Total launch management and calibration.
· Team coaching and management:
o Develop people training planning.
o Develop people career plan with subordinates.
o Regular review and actions discussion.
MAJOR CHALLENGES（主要挑战）
_____________________________________________________________________________________
· Define and communicate category positioning and strategy.
· Leverage partner resources to deliver profitable and competitive product range.
_____________________________________________________________________________________
QUALIFICATION （任职资格）
_____________________________________________________________________________________
· Knowledge & Experience （知识与经验)
？ Strong marketing knowledge and experience in relevant industry.
？ Good consumer understanding.
？ Knowledge and experience on marketing tools.
？ Finance knowledge plus.
· Hard Skills & Soft Skills（技能与能力）
？ Strong Leadership skill
？ Strong communication skill
？ Project management
？ Strategic thinking and planning
_____________________________________________________________________________________
· Define and communicate category positioning and strategy.
· Leverage partner resources to deliver profitable and competitive product range.
_____________________________________________________________________________________
QUALIFICATION （任职资格）
_____________________________________________________________________________________
· Knowledge & Experience （知识与经验)
？ Strong marketing knowledge and experience in relevant industry.
？ Good consumer understanding.
？ Knowledge and experience on marketing tools.
？ Finance knowledge plus.
· Hard Skills & Soft Skills（技能与能力）
？ Strong Leadership skill
？ Strong communication skill
？ Project management
？ Strategic thinking and planning
公司介绍
Established in 1997 by Mr.Liu Yan (刘岩), GEN is an HR service company specializing in recruiting talented individuals for upper and middle level positions with our clients. Headquartered in Shanghai, and with branch offices in Suzhou (Jiangsu province), Zhengzhou (Henan province), Beijing and Chengdu (Sichuan province), GEN employs a total of 100 employees. Since 2010, our business has gone through four years of continuous development, with 100% of our revenues coming from headhunting services. As a perennial member of the Shanghai Talent Association, in 2013 GEN was awarded recognition for an 'Excellent Enterprise' within Shanghai's Songjiang District. The same year, we were credited as 'Shanghai Trustworthy Talent Service Agency'.
In China, GEN provides its clients with high-level strategic and middle-level management personnel, as well as with technical and specialist candidates (eg.Chief Officer, General Manager, Director, Department Manager and Senior Supervisor, Engineers etc.). Rely on our extensive database, we can offer our clients HR services within the Asia Pacific region. Our main focus industries are automotive, chemicals&pharmaceuticals, machinery manufacturing, telecommunications, finance, software&Internet, electronic&electrical, consumer goods, 3rd party services (IT/logistics/ERP Consulting) and real estate management. We are especially adept at finding candidates for positions in Operation Management, Sales&Marketing, Finance, Project Management, Investment, Supply Chain, HR&Administration, R&D, Production Control, Quality, EHS, Testing, IT/IT System Integration, ERP Consulting, Customer Service, Clinical Research, New Drug Registration etc.
For many years we have loyally followed our business service ideals: westrive topromote the development of China's human resources, at the same timeguiding our employees in knowing the right from wrong, distinguishing the good from the bad, and promoting the polite conduct.
上海泽恩实业有限公司由刘岩先生创办于1997 年，是专业从事中高级人才代理招聘服务的人力资源服务型企业。公司总部位于上海，目前在苏州、郑州、北京、山东四地设有分部，共计100 余名员工。2010 年起，业务收入连续破千万。其中人才代理招聘业务占总收入100%。作为上海人才协会的常年理事级单位，2013年、2016年被评为上海市区级优秀企业。2013年、2014年、2015年、2016年连续四年获得“上海市信得过人才服务机构”的荣誉称号。2015年荣获上海人力资源服务业“百强”机构荣誉称号。并获得上海人才协会授予《高级人才寻访服务规范》国家标准贯标单位及《高级人才寻访服务质量与评价要求》地方标准贯标单位称号。
泽恩实业在中国地区为客户提供理想的高级决策人才、中级管理人才以及基层技术和专业人才（如：首席官、总经理、总监、部门经理和高级主管、工程师等人选）。通过资讯平台，同时也为客户提供亚太区的人力资源服务。所擅长的领域主要有汽车、化工医药、机械制造、通信、金融、软件互联网、电子电气、快/耐消费品、制药、第3方服务（IT、物流、ERP咨询）和房地产管理等。所擅长的职能涵盖经营管理、销售、市场、财务、项目管理、投融资、供应链、人事行政、研发、生产管理、质量、安全健康环境、测试、IT/IT系统集成、ERP顾问、客户服务、临床研究、新药注册等。
泽恩实业多年来秉承“泽入四海源于己，恩出九天本在人”的核心思想不断奋进、锐意进取。以肩负“撬动中国人力资源”为使命，教导员工“知是非、识好坏、懂礼貌”，“为实现人力资源事业而奋斗”。
当接到通知来我公司面试时请带好中英文简历，身份证复印件，一寸照片1张。
人才中介服务许可证号：205
In China, GEN provides its clients with high-level strategic and middle-level management personnel, as well as with technical and specialist candidates (eg.Chief Officer, General Manager, Director, Department Manager and Senior Supervisor, Engineers etc.). Rely on our extensive database, we can offer our clients HR services within the Asia Pacific region. Our main focus industries are automotive, chemicals&pharmaceuticals, machinery manufacturing, telecommunications, finance, software&Internet, electronic&electrical, consumer goods, 3rd party services (IT/logistics/ERP Consulting) and real estate management. We are especially adept at finding candidates for positions in Operation Management, Sales&Marketing, Finance, Project Management, Investment, Supply Chain, HR&Administration, R&D, Production Control, Quality, EHS, Testing, IT/IT System Integration, ERP Consulting, Customer Service, Clinical Research, New Drug Registration etc.
For many years we have loyally followed our business service ideals: westrive topromote the development of China's human resources, at the same timeguiding our employees in knowing the right from wrong, distinguishing the good from the bad, and promoting the polite conduct.
上海泽恩实业有限公司由刘岩先生创办于1997 年，是专业从事中高级人才代理招聘服务的人力资源服务型企业。公司总部位于上海，目前在苏州、郑州、北京、山东四地设有分部，共计100 余名员工。2010 年起，业务收入连续破千万。其中人才代理招聘业务占总收入100%。作为上海人才协会的常年理事级单位，2013年、2016年被评为上海市区级优秀企业。2013年、2014年、2015年、2016年连续四年获得“上海市信得过人才服务机构”的荣誉称号。2015年荣获上海人力资源服务业“百强”机构荣誉称号。并获得上海人才协会授予《高级人才寻访服务规范》国家标准贯标单位及《高级人才寻访服务质量与评价要求》地方标准贯标单位称号。
泽恩实业在中国地区为客户提供理想的高级决策人才、中级管理人才以及基层技术和专业人才（如：首席官、总经理、总监、部门经理和高级主管、工程师等人选）。通过资讯平台，同时也为客户提供亚太区的人力资源服务。所擅长的领域主要有汽车、化工医药、机械制造、通信、金融、软件互联网、电子电气、快/耐消费品、制药、第3方服务（IT、物流、ERP咨询）和房地产管理等。所擅长的职能涵盖经营管理、销售、市场、财务、项目管理、投融资、供应链、人事行政、研发、生产管理、质量、安全健康环境、测试、IT/IT系统集成、ERP顾问、客户服务、临床研究、新药注册等。
泽恩实业多年来秉承“泽入四海源于己，恩出九天本在人”的核心思想不断奋进、锐意进取。以肩负“撬动中国人力资源”为使命，教导员工“知是非、识好坏、懂礼貌”，“为实现人力资源事业而奋斗”。
当接到通知来我公司面试时请带好中英文简历，身份证复印件，一寸照片1张。
人才中介服务许可证号：205
联系方式
- 公司地址：地址：span上海