市场主管Marketing Supervisor
爱科大丰(兖州)农业机械有限公司
- 公司规模:500-1000人
- 公司性质:合资(欧美)
- 公司行业:机械/设备/重工
职位信息
- 发布日期:2013-07-30
- 工作地点:济宁
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语
- 职位类别:市场/营销/拓展主管 市场企划经理/主管
职位描述
OVERVIEW:
The purpose of this position is to perform all Marketing activities for AGCO Dafeng facility by coordination with China marketing team.
MAIN TASKS:
Marketing Activities
? Develop, implement and sustain an up-to-date Marketing Plan with the necessary databases for products and services marketed for the product of responsibility.
? Establish Price Lists and relevant Sales Programs for each market of responsibility, and ensure they are effectively communicated to the Sales teams.
? Monitor market performance to budget and develop, prioritize and recommend promotion programs based on the competitive conditions to achieve planning objectives. This includes clear, concise and timely communications of such programs to internal and external functions.
Sales Activities
? Analyze market potentials and competitive market positions and initiate recommendations for the composition of the brands' product mix and model specifications to help direct product development priorities and product sourcing.
? In coordination with the Distribution, Sales and Parts organization, analyze overall market trends and local market potentials to define the target markets and distribution network necessary to achieve short and long-term corporate goals.
Product Support
? In conjunction with the relevant Product Managers from all brands:
? Provide sales support on related sales queries on products of responsibility.
? Ensure timely response to critical requests wherever possible.
? Ensure support and training are provided to the Sales team and Product Support Managers.
? Ensure that product knowledge is current on all products of responsibility.
? Ensure Product Bulletins for specific product lines are produced and provided, where appropriate.
? Identify product and sales training requirements for sales staff and for Product Managers.
? Co-ordinate planning and organization of product and sales training courses.
? Ensure that all the benefits of the machine versus competitive machines are communicated to the audience.
Advertising & Promotion Activities
? With the assistance of the respective Communication Managers, develop and initiate strategies and programs for the promotion of the brands' products to dealers and customers.
? Plan new product launch activities.
? Participate in major farm shows.
? Actively ensure the promotion of the brand and the products of responsibility, following established Corporate Brand Standards.
Financial Management Activities
? Manage Operating expense and development budgets within corporate directives to achieve the Budget results.
? Manage over-all discount level as established in the budget.
? Manage pricing and marketing programs to effectively contribute to profitable growth of the product, whist achieving budget target for sales volumes, net sales and gross margins.
Product Development Activities
? Determine, adapt the sales specifications of machines, and identify future product requirements, by discussions with Sales teams and Product Management Manager.
? Maintain AMDIS data base on a regular basis as per schedule established by AMDIS manager.
? Follow regular procedure for AMPIP (AGCO Major Product Introduction Procedure)
REQUIREMENTS
? Good English communication skills both oral and written.
? Diploma / Degree in Mechanical Engineering or Marketing
? High energy and ability to persevere in a challenging business environment.
? Previous experience in sales / sales support role preferred
? Capability to be consistent and timely in the completion of assignments
? Willingness to work with all team members, regardless of physical locations
The purpose of this position is to perform all Marketing activities for AGCO Dafeng facility by coordination with China marketing team.
MAIN TASKS:
Marketing Activities
? Develop, implement and sustain an up-to-date Marketing Plan with the necessary databases for products and services marketed for the product of responsibility.
? Establish Price Lists and relevant Sales Programs for each market of responsibility, and ensure they are effectively communicated to the Sales teams.
? Monitor market performance to budget and develop, prioritize and recommend promotion programs based on the competitive conditions to achieve planning objectives. This includes clear, concise and timely communications of such programs to internal and external functions.
Sales Activities
? Analyze market potentials and competitive market positions and initiate recommendations for the composition of the brands' product mix and model specifications to help direct product development priorities and product sourcing.
? In coordination with the Distribution, Sales and Parts organization, analyze overall market trends and local market potentials to define the target markets and distribution network necessary to achieve short and long-term corporate goals.
Product Support
? In conjunction with the relevant Product Managers from all brands:
? Provide sales support on related sales queries on products of responsibility.
? Ensure timely response to critical requests wherever possible.
? Ensure support and training are provided to the Sales team and Product Support Managers.
? Ensure that product knowledge is current on all products of responsibility.
? Ensure Product Bulletins for specific product lines are produced and provided, where appropriate.
? Identify product and sales training requirements for sales staff and for Product Managers.
? Co-ordinate planning and organization of product and sales training courses.
? Ensure that all the benefits of the machine versus competitive machines are communicated to the audience.
Advertising & Promotion Activities
? With the assistance of the respective Communication Managers, develop and initiate strategies and programs for the promotion of the brands' products to dealers and customers.
? Plan new product launch activities.
? Participate in major farm shows.
? Actively ensure the promotion of the brand and the products of responsibility, following established Corporate Brand Standards.
Financial Management Activities
? Manage Operating expense and development budgets within corporate directives to achieve the Budget results.
? Manage over-all discount level as established in the budget.
? Manage pricing and marketing programs to effectively contribute to profitable growth of the product, whist achieving budget target for sales volumes, net sales and gross margins.
Product Development Activities
? Determine, adapt the sales specifications of machines, and identify future product requirements, by discussions with Sales teams and Product Management Manager.
? Maintain AMDIS data base on a regular basis as per schedule established by AMDIS manager.
? Follow regular procedure for AMPIP (AGCO Major Product Introduction Procedure)
REQUIREMENTS
? Good English communication skills both oral and written.
? Diploma / Degree in Mechanical Engineering or Marketing
? High energy and ability to persevere in a challenging business environment.
? Previous experience in sales / sales support role preferred
? Capability to be consistent and timely in the completion of assignments
? Willingness to work with all team members, regardless of physical locations
公司介绍
爱科大丰有限公司是由美国爱科集团与山东大丰机械有限公司合资组建的,是我国生产联合收割机的骨干企业,总资产1.8亿元,占地16.7万平方米。主产品大丰王牌谷物联合收割机、玉米联合收获机、水稻联合收割机、大豆联合收割机,年产销量两万台以上。产品出口印度、越南、乌干达、韩国、秘鲁等国家,年出口创汇500万美元。
大丰王联合收割机是山东省首批名牌产品,2006年被商务部评为“最具市场竞争力品牌”、被山东省农机办评为第二届“农民满意农机产品”。2007年被评为山东省“著名商标”。2008年被评为“高新技术企业”,企业技术中心被评为“省级企业技术中心”。2009年,被山东省农机办评为第三届“农民满意农机产品”。在激烈的市场竞争中“大丰王”牌联合收割机保持着高市场份额,深受农民欢迎,2003年以来连续多年年产销量在全国背负式联合收割机中名列第一,稳占背负机三成市场。
多年来,我公司坚持走科技兴企之路。建有技术力量雄厚,设施先进、研发能力较强的省级技术开发中心,几十名资深农机工程技术人员常年从事研发工作。与清华大学、中国农机院、山东农机研究所、河北农机研究所等十几家科研院所、大专院校结成紧密产学研合作关系,并与德国、韩国农机生产企业保持技术合作关系。先后承担了“国家大型农机具重点技术开发项目”、“国家级重点技术改造项目”、“国家级农业科技成果转化资金项目”、“国家级星火计划项目”等科研课题,完成了一批重要科技成果。近几年共获得专利7项。
公司先后被授予中国农业银行山东省分行“AAA级信用企业”,连续十五年被评为“省级重合同守信用”企业,“首批山东省诚信企业”。“全国首届保护消费者权益用户满意企业”、“全国用户满意企业”、“功勋企业”、“经济效益支柱企业”、“科技明星企业”、“科技创新示范企业”、“全省文明诚信百佳企业”、“山东农机市场十佳售后服务企业”、“中国农机具行业五十强企业”、“山东名牌”、“最具市场竞争力品牌”、“山东省著名商标”、“山东省高新技术企业”、“农民满意农机产品”等称号。
大丰王联合收割机是山东省首批名牌产品,2006年被商务部评为“最具市场竞争力品牌”、被山东省农机办评为第二届“农民满意农机产品”。2007年被评为山东省“著名商标”。2008年被评为“高新技术企业”,企业技术中心被评为“省级企业技术中心”。2009年,被山东省农机办评为第三届“农民满意农机产品”。在激烈的市场竞争中“大丰王”牌联合收割机保持着高市场份额,深受农民欢迎,2003年以来连续多年年产销量在全国背负式联合收割机中名列第一,稳占背负机三成市场。
多年来,我公司坚持走科技兴企之路。建有技术力量雄厚,设施先进、研发能力较强的省级技术开发中心,几十名资深农机工程技术人员常年从事研发工作。与清华大学、中国农机院、山东农机研究所、河北农机研究所等十几家科研院所、大专院校结成紧密产学研合作关系,并与德国、韩国农机生产企业保持技术合作关系。先后承担了“国家大型农机具重点技术开发项目”、“国家级重点技术改造项目”、“国家级农业科技成果转化资金项目”、“国家级星火计划项目”等科研课题,完成了一批重要科技成果。近几年共获得专利7项。
公司先后被授予中国农业银行山东省分行“AAA级信用企业”,连续十五年被评为“省级重合同守信用”企业,“首批山东省诚信企业”。“全国首届保护消费者权益用户满意企业”、“全国用户满意企业”、“功勋企业”、“经济效益支柱企业”、“科技明星企业”、“科技创新示范企业”、“全省文明诚信百佳企业”、“山东农机市场十佳售后服务企业”、“中国农机具行业五十强企业”、“山东名牌”、“最具市场竞争力品牌”、“山东省著名商标”、“山东省高新技术企业”、“农民满意农机产品”等称号。
联系方式
- 公司地址:山东省兖州市经济开发区大丰路1号
- 邮政编码:272100