Digital Marketing and Intelligence Mgr(69242220)
ABB(中国)有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:电气/电力/水利
职位信息
- 发布日期:2019-11-27
- 工作地点:北京
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:招1人
- 语言要求:不限
- 职位类别:市场/营销 市场/营销/拓展专员
职位描述
Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.
- ? Strategic Planning:
- o Develop annual joint partner marketing plans in collaboration with the partner manager and the partner, review/update quarterly/semi-annually as needed
- ? Product Marketing:
- o Create joint value propositions of ABB and partners, key assets for launching a partnership and /or partner-based ABB solution including “better together” slides, sales battlecards, FAQ’s, digital and social content
- o Create joint ABB/partner case studies, videos, whitepapers, blogs, and other though leadership assets
- o Manage marketing assets of key content platforms (ABB and partner websites, ABB intranet, document libraries - SharePoint…)
- o Contribute to all-up digital communication vehicles such as the Ability newsletter, internal and external briefing calls… with partner related updates/stories/KPI’s
- ? Event Marketing:
- o Manage sponsorship of events end to end (booth, attendees, meetings, videos, materials, PR/AR engagements, etc.). This includes conferences, roadshows, webinars, and smaller meetings (e.g. CXO, …)
- ? Budget management (levels 2 and 3 only):
- o Manage Marketing budget for select partner(s) in collaboration with partner managers incl planning, PO, Accrual, and invoice management
- ? People Management:
- o Manage contractors on day to day / operational basis including Marketing agencies and internal contractors
- o Align all relevant topics with various stakeholders (at partners and internally), e. g. ABB branding, Business marketing, Partner Marketing counterparts.
- ? Marketing Reporting:
- o Define, track and report partner marketing KPIs in alignment with the digital partner team reporting cadence
- ? University degree in Marketing, MBA preferred
- ? A proven content marketeer with a strong track record of planning, creating and implementing successful go-to-market-strategies
- ? Hands-on experience with digital channels
- ? Experience working with partners and partner Marketing programs
- ? Excellent, structured analytical and conceptual abilities as well as a strong sense of responsibility
- ? Event management experience a plus
- ? Active team player, hands-on and results-driven marketer and communicate on eye level with all departments
- ? Experience in an international SaaS software, IT company and/or OT company
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Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Rev
? Excellent communication skills in English is a must (written and verbal)
olution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let’s write the future, together.
Benefits
职能类别:市场/营销市场/营销/拓展专员
公司介绍
联系方式
- 公司地址:上海市浦东新区康新公路4528号 (邮编:201319)