JD Co-branding & GT activation specialist
倍耐力轮胎有限公司
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:汽车
职位信息
- 发布日期:2017-12-05
- 工作地点:上海-普陀区
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:产品/品牌专员
职位描述
职位描述:
Co-branding & GT activation specialist
Primary responsibilities
1. Responsible for supporting the co-branding and GT activation, in line with the company's branding policy.
2. Coordinate objectives with marketing, logistic, finance and operative departments.
3. Analyze cobranding events and cluster marketing plans to align with brand strategy and achieve annual goals.
4. Managing customer data collection and analyze.
5. Ensure branding rights within established platforms.
6. Post-event report and quarterly debrief.
7. Cobranding material creation, storage & management.
Special skills / Knowledge / Personality requirements
1. Microsoft Office, especially Excel & PPT
2. Photoshop preferred
3. Chinese speaker, fluent English skills
4. Outgoing and detail minded, good with numbers
Academic / working experience requirement
1. University degree in Marketing/Business or related fields
2. Experience in automotive related marketing / branding is a plus
3. Experience in event management / logistic / B2C / O2O preferred
倍耐力与赛事
倍耐力参与赛车运动的历史可追溯到1907年,当时这家意大利轮胎品牌协助意大利伯吉斯亲王赢得了北京-巴黎拉力赛,共同创造了历史。倍耐力超过100年追求精湛技术和产品革新的历史,也是其征服全球各大赛道的历史。倍耐力不断续写着赛道辉煌,助力各车队、车手登上颁奖台。倍耐力轮胎也是诸多国际重大汽车赛事的首选官方合作伙伴。在中国的赛场上,倍耐力赛胎亦是大放异彩,在中国汽车拉力锦标赛、泛珠三角赛车节、中国超级跑车锦标赛(China GT)、澳门格兰披治大赛车等各大赛事平台拥有不俗的战绩。2017年,倍耐力赛车运动在亚太地区得到进一步发展,尤其是在超级跑车领域,全新加入倍耐力亚太赛车版图的宝珀GT亚洲系列赛以及奥迪R8 LMS杯,无疑将为车迷们带来更多样化的精彩赛事。
2011年起,倍耐力作为唯一官方轮胎供应商回归世界一级方程式锦标赛(Formula 1 Grand Prix),助力各大F1®车队为全球的F1赛迷带来精彩纷呈的比赛,并于2016年与FIA(国际汽联)成功续约,合约从2017年开始至2019年12月。
倍耐力支持的国际赛事:
? 世界一级方程式锦标赛 / F1®
? 世界超级摩托车锦标赛 / World Superbike Championships
? GP2
? GP3
? 澳门格兰披治大赛车三级方程式锦标赛/ Macau GP Formula 3
? 法拉利倍耐力杯挑战赛 / Ferrari Challenge Trofeo Pirelli
? 兰博基尼宝珀Super Trofeo挑战赛/ Lamborghini Blancpain Super Trofeo
? 宝珀GT耐力赛 / Blancpain Grand Touring
? 国际汽联GT世界杯 / FIA GT World Cup
? 倍耐力世界挑战赛 / Pirelli World Challenge
Co-branding & GT activation specialist
Primary responsibilities
1. Responsible for supporting the co-branding and GT activation, in line with the company's branding policy.
2. Coordinate objectives with marketing, logistic, finance and operative departments.
3. Analyze cobranding events and cluster marketing plans to align with brand strategy and achieve annual goals.
4. Managing customer data collection and analyze.
5. Ensure branding rights within established platforms.
6. Post-event report and quarterly debrief.
7. Cobranding material creation, storage & management.
Special skills / Knowledge / Personality requirements
1. Microsoft Office, especially Excel & PPT
2. Photoshop preferred
3. Chinese speaker, fluent English skills
4. Outgoing and detail minded, good with numbers
Academic / working experience requirement
1. University degree in Marketing/Business or related fields
2. Experience in automotive related marketing / branding is a plus
3. Experience in event management / logistic / B2C / O2O preferred
倍耐力与赛事
倍耐力参与赛车运动的历史可追溯到1907年,当时这家意大利轮胎品牌协助意大利伯吉斯亲王赢得了北京-巴黎拉力赛,共同创造了历史。倍耐力超过100年追求精湛技术和产品革新的历史,也是其征服全球各大赛道的历史。倍耐力不断续写着赛道辉煌,助力各车队、车手登上颁奖台。倍耐力轮胎也是诸多国际重大汽车赛事的首选官方合作伙伴。在中国的赛场上,倍耐力赛胎亦是大放异彩,在中国汽车拉力锦标赛、泛珠三角赛车节、中国超级跑车锦标赛(China GT)、澳门格兰披治大赛车等各大赛事平台拥有不俗的战绩。2017年,倍耐力赛车运动在亚太地区得到进一步发展,尤其是在超级跑车领域,全新加入倍耐力亚太赛车版图的宝珀GT亚洲系列赛以及奥迪R8 LMS杯,无疑将为车迷们带来更多样化的精彩赛事。
2011年起,倍耐力作为唯一官方轮胎供应商回归世界一级方程式锦标赛(Formula 1 Grand Prix),助力各大F1®车队为全球的F1赛迷带来精彩纷呈的比赛,并于2016年与FIA(国际汽联)成功续约,合约从2017年开始至2019年12月。
倍耐力支持的国际赛事:
? 世界一级方程式锦标赛 / F1®
? 世界超级摩托车锦标赛 / World Superbike Championships
? GP2
? GP3
? 澳门格兰披治大赛车三级方程式锦标赛/ Macau GP Formula 3
? 法拉利倍耐力杯挑战赛 / Ferrari Challenge Trofeo Pirelli
? 兰博基尼宝珀Super Trofeo挑战赛/ Lamborghini Blancpain Super Trofeo
? 宝珀GT耐力赛 / Blancpain Grand Touring
? 国际汽联GT世界杯 / FIA GT World Cup
? 倍耐力世界挑战赛 / Pirelli World Challenge
职能类别: 产品/品牌专员
公司介绍
关于倍耐力轮胎
About Pirelli Tyre
据轮胎市场营业额显示,倍耐力是全球著名轮胎制造商,并跻身于该领域高收益率之列。
今天的倍耐力公司承担了集团对于各款车型包括:轿车、轻型货车、摩托车(用户部分,70%收益率)、公交车辆、卡车、农业及推土设备用胎的设计、研发、生产和市场营销以及钢索产品(工业部分:30%收益率)生产和营销。在这市场中,倍耐力轮胎通过提升科技含量和高性能,集中关注高端部门的开发。综上所述,占据轿车和摩托车胎领导位置的倍耐力轮胎今日被视于质量、激情和超高性能的代名词。
凭借其专业技能,集团与世界领先的轿车及摩托车制造商建立起紧密的工作关系;合伙经营已转化为所有领先车辆制造商的诸多车型中不可缺少的部分。
Pirelli Tyre is the world's fifth largest operator in terms of turnover on the tyre market, with levels of profitability among the highest in the sector.
Pirelli Tyre is today the operational holding company for a group involved in the design, development, production and marketing of tyres destined for various types of vehicle: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue). Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated techno-logical contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.
倍耐力在全球规模
倍耐力轮胎的生产分布于全球20家工厂,分别为意大利、巴西、英国、德国、土耳其、罗马尼亚、阿根廷、中国、埃及、西班牙、美国以及委内瑞拉。业务结构遍布全球160多个国家的主要市场和拥有约10000家经销商及零售商。
Pirelli Tyre worldwide
The Pirelli Tyre's production capability is divided among 20 factories, of which located in Italy, Brazil, Great Britain, Germany, China, Turkey, Romania, Argentina, Egypt, Spain, the United States of America and Venezuela.
The commercial structure covers all the principal geographic markets and reaches over 160 countries with a network of around 10,000 distributors and retailers.
目前,倍耐力亚太和中国销售总部设在上海并在中国山东济宁和河南焦作设有亚太生产基地。
About Pirelli Tyre
据轮胎市场营业额显示,倍耐力是全球著名轮胎制造商,并跻身于该领域高收益率之列。
今天的倍耐力公司承担了集团对于各款车型包括:轿车、轻型货车、摩托车(用户部分,70%收益率)、公交车辆、卡车、农业及推土设备用胎的设计、研发、生产和市场营销以及钢索产品(工业部分:30%收益率)生产和营销。在这市场中,倍耐力轮胎通过提升科技含量和高性能,集中关注高端部门的开发。综上所述,占据轿车和摩托车胎领导位置的倍耐力轮胎今日被视于质量、激情和超高性能的代名词。
凭借其专业技能,集团与世界领先的轿车及摩托车制造商建立起紧密的工作关系;合伙经营已转化为所有领先车辆制造商的诸多车型中不可缺少的部分。
Pirelli Tyre is the world's fifth largest operator in terms of turnover on the tyre market, with levels of profitability among the highest in the sector.
Pirelli Tyre is today the operational holding company for a group involved in the design, development, production and marketing of tyres destined for various types of vehicle: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue). Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated techno-logical contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.
倍耐力在全球规模
倍耐力轮胎的生产分布于全球20家工厂,分别为意大利、巴西、英国、德国、土耳其、罗马尼亚、阿根廷、中国、埃及、西班牙、美国以及委内瑞拉。业务结构遍布全球160多个国家的主要市场和拥有约10000家经销商及零售商。
Pirelli Tyre worldwide
The Pirelli Tyre's production capability is divided among 20 factories, of which located in Italy, Brazil, Great Britain, Germany, China, Turkey, Romania, Argentina, Egypt, Spain, the United States of America and Venezuela.
The commercial structure covers all the principal geographic markets and reaches over 160 countries with a network of around 10,000 distributors and retailers.
目前,倍耐力亚太和中国销售总部设在上海并在中国山东济宁和河南焦作设有亚太生产基地。
联系方式
- 公司地址:仙霞路99号尚嘉中心