济宁 [切换城市] 济宁招聘济宁市场/营销招聘济宁市场/营销/拓展专员招聘

市场专员 Marketing Specialist

爱科(常州)农业机械有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:机械/设备/重工

职位信息

  • 发布日期:2013-04-04
  • 工作地点:常州
  • 招聘人数:1
  • 工作经验:一年以上
  • 学历要求:本科
  • 语言要求:英语
  • 职位类别:市场/营销/拓展专员  

职位描述

I. POSITION PURPOSE:
The purpose of this position is to perform marketing related activities for AGCO's new global product project.

The responsibility of this position is to coordinate with other functional teams in the development of project and offer marketing assistance to global project management.



The incumbent will initiate, develop and coordinate:

Identification of market trends and commensurate product offering, strategies and tactics
Product line scope, specifications, acquisition costs, service needs and pricing that achieve profitable growth of the brand distribution network via the products being managed


This position will interface on a regular basis with other disciplines within the company, including Sales, Parts & Services, Product Management, Engineering, Finance, Manufacturing, etc.. In addition, the position will need to liaise with Centurion global manager and APAC marketing team.




II. MAJOR ACCOUNTABILITY:
Marketing Activities

Implement and sustain an up-to-date Marketing Plan with the necessary databases for products and services marketed for the specified product groups marketed under the brand name.
Communicate Price Lists and relevant Sales Programs for each market of responsibility to the Sales teams.
Conditions to achieve planning objectives. This includes clear, concise and timely communications of such programs to internal and external functions.

Sales Activities

Analyze market potentials and competitive market positions and initiate recommendations for the composition of the brands' product mix and model.
Specifications to help product development priorities and product sourcing.
In coordination with the Distribution, Sales and Parts/Service organization, analyze overall market trends and local market potentials to define the target markets.


Product Support

In conjunction with the relevant Product Management / Support Managers from all brands:

Provide sales support on related sales queries on products of responsibility.
Ensure timely response to critical requests wherever possible.
Ensure that product knowledge is current on all products of responsibility.
Ensure Product Bulletins for specific product lines are produced and provided, where appropriate.


Product Development Activities

Maintain AMDIS data base on a regular basis as per schedule established.
Follow regular procedure for AMPIP (AGCO Major Product Introduction Procedure)


Advertising & Promotion Activities

Plan new products launch activities.
Participate in major farm shows.

Financial Management Activities

Coordinate operating expense and development budgets within corporate directives to achieve the Budget results.
Coordinate overall discount level as established in the budget.
Coordinate pricing and marketing programs to effectively contribute to profitable growth of the product, whist achieving budget target for sales volumes, net sales and gross margins.


X. QUALIFICATIONS AND EXPERIENCE:



Good understanding of agricultural machinery and its application in the field.
Good communication skills both oral and written.
Diploma / Degree in Agriculture, Engineering or Marketing.
High energy and ability to persevere in a challenging business environment.
Previous experience in sales / sales support role preferred.
Capability to be consistent and timely in the completion of assignments.
Willingness to work with all team members, regardless of physical locations.
Willingness to travel within China (20-30% of the time)

公司介绍

关于爱科集团
美国爱科集团(纽约证交所交易代码:AGCO)是世界领先的专注于农机设备的制造商,致力于农业机械设备的设计、生产和销售。爱科集团一直以提高农业生产力为己任,为用户提供全套的农机产品,包括拖拉机、收获机械、牧草与饲料设备、播种与耕作设备、喷药机、发电机组、谷物仓储和蛋白质业务以及各种配件。爱科集团旗下拥有五大核心品牌:麦赛福格森、维美德、芬特、挑战者和谷瑞,并在140多个国家和地区设立3100多个独立经销商和分销商。爱科集团成立于1990年,总部设在美国乔治亚州德卢斯。2013年,集团净销售额达108亿美元。爱科中国网址:http://www.AGCOcorp.cn

欢迎各位应聘者登陆爱科全球招聘页面http://careers.agcocorp.com 寻求更多爱科工作机遇!

联系方式

  • Email:recruitingChangzhou@cn.agcocorp.com
  • 公司地址:上班地址:兖州经济开发区大丰路1号