昆山招聘市场副主管

市场副主管

英域成语言培训（上海）有限公司（EF 英孚教育）

公司规模：5000-10000人
公司性质：外资(欧美)
公司行业：教育/培训/院校

职位信息

发布日期：2017-05-23
工作地点：昆山
招聘人数：若干人
工作经验：3-4年经验
学历要求：专业培训
职位月薪：8000-10000/月
职位类别：市场/营销/拓展主管

职位描述

职位描述：
The role:

The job holder is responsible for the offline marketing operation for our new entry market – Kunsh He/she will be responsible for all offline marketing performance including new student & leads generation via all non-online marketing channels (ATL, Booth, R&R and etc).

About Offline Marketing Strategy / Planning / Budget

1. Develop the regional/center-based annual marketing strategy with RMM/MD based on solid understanding of marketing situation of related EF kids & teens centers

2. Develop and align annual offline marketing budget with RMM

3. Develop the specific quarterly marketing plan for each EF center

4. Conduct efficient communication with CD on ATL investment

About Offline Marketing Implementation

1. Take the lead in exploring and negotiating effective media/ATL resources

2. Ensure the right implementation of ATL graphics according to national marketing calendar

3. Work closely with 3rd party vendor including shopping mall marketing dept, construction vendors and etc to ensure EF get the best pricing for all marketing related activities

4. Ensure the right execution of all national programs including Referral & Recommendations, Pay Hook & Sales Campaign and etc.

5. Strong data analysis skills to facilitate CDs and RDs to have a good understanding of business including “Sales Conversion Rate” and all other key business figures.

About Offline Marketing Review & Adjustment

1. Review Offline marketing channel results through Monthly / Quarterly / Yearly new student & APP performance

2. Control overall offline marketing expense as well as offline CPS situation

3. Make adjustments according to different business situations when needed

About Offline SOP & Training

1. Develop and optimize offline SOP and innovative tools

2. Offer training on offline marketing to SH MKT team if needed

You have/are:

1. 2-3 years’ experience in marketing operation in FMCG (preferably in Trade marketing & marketing operation functions) or education & training industry

2. Bachelor degree or above

3. Fluent oral English and accurate written English skills

4. Strong sense of responsibility

5. Open minded, willing to communicate with all people

6. Be very flexible and can handle emergencies

7. Quick learner

8. Good team worker

EF English First Kids & Teens is a leading company in the fast growing and promising ESL market of kids & teens. We provide first class quality of teaching and service to the customers and value people who are passionate about English education for children and skillful of doing their jobs

职能类别：市场/营销/拓展主管

关键字：英孚教育五险一金补充yiliaobaoqi

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公司介绍

关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。

About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.

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