杭州招聘

To ANALYZE competitive situation; RECOMMEND product portfolio strategy (for ZEISS, SOLA and AO) and pricing strategy (including RSP and ASP) for mainland, Hongkong and Taiwan. And at the same time, to work out product portfolio to cater to channel strategy and key account strategy.
-Improve and update on Dream portfolio along with new market trend for 3 markets: mainland, HK and Taiwan.
-Develop ICM to fill the product gaps.
-To feedback global team on local consumer needs and new competitive initiatives.
To LEAD new product launches (be the project leader) with all related departments: Trade-marketing, Finance, Training, ZPA, Sales, Supply Chain, IT, QC, G5 and etc. To make sure product launch on time and deliver major launch KPIs.
-Including Product Naming/portfolio mapout
-Naming Registration
-Pricing Confirmation (make sure pricing strategy and GM in line with ZEISS guideline)
-Coordinate Training Materials Development (confirm key selling proposition and sales talk)
-Coordinate with sales tool development including demo tool, sales literatures and etc.
-Initiate launch plan with trade-marketing team
-Make sure all related departments are ready for the launch preparation.
To INITIAVE KOL events. To work with Training Department to organize regular events with KOLs for Junior Lens and Progressive lens.
-KOL includes key hospital doctors, B2B magazine editors, key ECPs and key optical associations like APPO, Optical fairs and etch.
To DEVELOP press release and product advertorial together with PR agencies and training department.
To UPDATE and INITIATE product and pricing catalogue with Trademarketing department on quarterly basis to make sure all product information and pricing information is up-to-date.

Job requirements
Education
1.Optometrist Education
2.Some marketing or business management education will be a plus.

Job experience
Several years in optical industry or related one
Preferably some years in marketing or product development field

Other requirements
Customer service must be top of mind
Strong English communication skills are mandatory
Some experience in project management would be very beneficial for New product planning cycle.

蔡司集团是全球光学和光电行业的领导者。全球 24000 名员工在 2011/12 财年创造了 42 亿欧元的业绩。一百六十多年来，在工业解决方案、科研解决方案、医疗技术和消费光学的市场上，蔡司公司不断贡献尖端技术，挑战人类视野的巅峰。蔡司不仅研发制造天文台、眼镜镜片、相机摄影机镜头和望远镜镜片，更为生物医学研究、医疗技术、半导体、汽车和机械制造工业提供光学解决方案。

 1846 年始创于德国耶拿的蔡司集团，目前有六大业务在全球 40 多个国家运营，共设有约 40 个 生产基地和 50 余个销售及服务处，并拥有近 20 个研发中心。蔡司集团 100% 为卡尔蔡司基金会全额控股，总部位于德国奥伯科亨。

 蔡司在中国
 早在1957年蔡司就已进入中国，目前蔡司集团在中国设有显微镜、医疗技术、工业测量和视力保健四大事业部。中国区是蔡司集团最富活力的增长市场之一，2011/12 财年创造了20亿人民币的业绩。我们在全国共有2500多位员工，分布于各地的7个生产基地和15个销售与服务中心为本地客户提供了强有力的支持，也为全球各相关业务提供生产保障。

 近年，蔡司中国与清华大学、同济大学、上海大学和西安理工大学等知名高校开展了从研发到教习的广泛合作，为提高学术研究水平、支持本地研发、推进产学研应用合作不懈努力。2012 年，蔡司在上海设立创新与研发中心，进一步推动中国区的长期发展。

 "We make it visible." 蔡司为你开启认知世界的全新方式——这是我们对世界的承诺，也是全体员工孜孜以求的目标。