Brand Manager酒店品牌经理
上海天延企业管理咨询有限公司
- 公司规模：50-150人
- 公司性质：民营公司
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2015-02-02
- 工作地点：上海
- 招聘人数：若干
- 工作经验：3-4年
- 学历要求：大专
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：产品/品牌经理 产品/品牌主管
职位描述
JOB DESCRIPTION
This position is responsible for providing Brand Marketing management and support for all our Brands in the regions marketing portfolio as custodian of Accor’s brand equity; this includes interaction with Corporate Offices, Country Teams and in particular our Hotels on all issues affecting the image, integrity, progress and development of our brands and their business potential. This role is also responsible for Corporate Identity Management, and Sustainable Development Marketing.
SCOPE OF THE JOB POSITION
? Brand Management/Development - Leads the brand strategy, based on the Global framework, adapted where appropriate for the Greater China Region
? Brand Delivery – Work closely with Greater China Operations and the hotel teams to lead/champion the planning, piloting and roll-out of key brand hallmarks and product/service innovations in the field
? New hotel opening organization and hotel animation/promotion
? Brand communication （advertising design, hotel collaterals, photo- shooting…）
? Brand & tactical campaign design
? Media plan （off-line） for new opening or existing hotels
RESPONSIBILITIES
? Be fully conversant with all Accor brands, their standards and their DNA and ensure that the brand integrity is retained in all communications and key identity elements.
? Custodian of all elements of each Accor Brand including communications, product, and service by managing brand compliance with the field to grow our brand equity across all channels
? Appointment and liaison with relevant suppliers where necessary for the supply/manufacturing for local product implementation
? Provide brand marketing support to country marketing colleagues
? Assist with marketing/sales/development collateral production where required
? Oversee the creative direction of our external creative agencies, photographers, media buying company and other suppliers for all brand marketing activity
? Manage compliance of Accor corporate brand identity and brands under the Accor umbrella （e.g Planet 21, accorhotels.com, Le Club）
? Implement and manage the central brand, photo and video libraries in the office. Establish best practise and direct the implementation of the same in the other offices throughout the two regions
? Provide brand marketing support and direction to all our hotels and ensure they have access to the brand tools
? Manage the brand marketing content of accornet, ensuring it is always up to date
? Expand the knowledge base of our field marketing specialists
? Direct the implementation of brand visual identity, product and services for new opening hotels and re-branding hotels
? Provide pre-opening and rebrand tool kits to our hotels
? Expand the knowledge base of our field marketing specialists
? Ensure that all tools and procedures are in place at our hotels to engage guests in Guest Book （the Accor Guest Satisfaction Survey）
? Monitor the hotels Guest Book Dash Board and extract country reports where required to communicate to the field. Ensure actions are put in place by the hotel to improve below standard scores
? Be fully aware of the brands audit criteria and coordinate country audits where required
? Take other responsibilities according to the Management requirement. He /She can be called upon for consultation or for assistance in any other Accor properties.
ACCOUNTABILITY
Key Metrics –
? Financial metrics
? Market share
? Brand awareness, preference, and equity attributes
? Timely planning and execution of major projects
? Consistency in brand identity execution.
Key Internal Relationships –
? Greater China marketing team
? Greater China other function teams in the office
? Hotel Contacts
Key External Relationships –
? Agencies and Suppliers
? Partners
? Industry Bodies? Media contacts
公司介绍
乐聘网（61hr）创立于2004年，是中国权威、专业的酒店旅游业招聘网站，也是中国酒店旅游业领先的行业垂直招聘网站。
15年来，乐聘网始终致力于为中国酒店、餐饮、旅游业雇主和求职者提供有效、便捷的招聘、求职服务。凭借专注、专业的服务，稳居行业翘楚，网站日均浏览量、注册会员数量、人才库简历数量和质量等多项指数保持行业领先。
作为中国领先的酒店餐饮服务业专业人力资源服务机构，乐聘网成功整合了各类招聘媒体和渠道，汇聚了国内外6,185,739名（截至2019.12.31）行业各层级人才，向全国超过数万家酒店餐饮旅游客户，数千所酒店旅游院校，提供了求职、招聘、实习、就业、猎头、咨询等全面人力资源服务。
乐聘网总部位于中国经济金融中心-上海，分设长三角、珠三角、黄三角、西部及其他4大服务区，简历库覆盖全国260个城市，5个细分子行业数百万求职者。许多著名国际国内酒店集团、餐饮集团和大型旅游企业，都曾经或正在使用我们的专业产品与解决方案。
15年来，乐聘网始终致力于为中国酒店、餐饮、旅游业雇主和求职者提供有效、便捷的招聘、求职服务。凭借专注、专业的服务，稳居行业翘楚，网站日均浏览量、注册会员数量、人才库简历数量和质量等多项指数保持行业领先。
作为中国领先的酒店餐饮服务业专业人力资源服务机构，乐聘网成功整合了各类招聘媒体和渠道，汇聚了国内外6,185,739名（截至2019.12.31）行业各层级人才，向全国超过数万家酒店餐饮旅游客户，数千所酒店旅游院校，提供了求职、招聘、实习、就业、猎头、咨询等全面人力资源服务。
乐聘网总部位于中国经济金融中心-上海，分设长三角、珠三角、黄三角、西部及其他4大服务区，简历库覆盖全国260个城市，5个细分子行业数百万求职者。许多著名国际国内酒店集团、餐饮集团和大型旅游企业，都曾经或正在使用我们的专业产品与解决方案。
联系方式
- Email：freddy.liu@61hr.com
- 公司地址：地址：span北京市