社群经理 Community Manager
添世贸易有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2014-08-17
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:网络推广经理/主管 产品/品牌经理
职位描述
The selected candidate will be in charge of all online, social media and CRM strategies, development and follow up working on several European brands in fashion and footwear industry.
Responsibilites :
1. Work closely with the brands managers to establish the brands social media, online and CRM strategies according to each brand DNA and history.
2. Follow up and implement this strategy on a daily basis
3. Build a community of active followers. Engage the community actively and responsively.
4. Create relevant content, publish posts, create stories. Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
5. Strengthen the brands awareness and visibility. Strengthen the brand image and the brand identity. Create a clear message and build a community of active followers.
6. Follow up the brands promotional activities and update the social media in real time keeping the followers updated.
7. Set up special activities to develop the followers working with the physical and online distribution networks of the brands.
8. Drive the followers to the distribution network and e-commerce platforms
9. Monitor the competitors online and CRM strategies and be on top on all social new media and trends.
10. Engage in PR activities if needed
Requirements:
1. University degree or above
2. 5 years+ experience as a community manager or directly related experience
3. Strong sense of communication, fashion, be creative and inventive.
4. Open-minded and have a good understanding of the fashion trends and the life in Europe The contents to be posted can cover a lot of different subjects: shoes, fashion, travels, lifestyle, sailing, life in Paris, beauty etc.
5. Very good writing capacity in both English and Chinese
6. Be multitasking and be able to understand several brands values and DNA
7. Strong project management skills.
8. Exposure to marketing campaign development and execution.
9. Strong knowledge about social media, weibo, wechat, website management.
10. Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML),analytics systems and tools, standard CMS platforms and digital channels.
11. Good at Microsoft office, Word, Excel, PPT
Responsibilites :
1. Work closely with the brands managers to establish the brands social media, online and CRM strategies according to each brand DNA and history.
2. Follow up and implement this strategy on a daily basis
3. Build a community of active followers. Engage the community actively and responsively.
4. Create relevant content, publish posts, create stories. Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
5. Strengthen the brands awareness and visibility. Strengthen the brand image and the brand identity. Create a clear message and build a community of active followers.
6. Follow up the brands promotional activities and update the social media in real time keeping the followers updated.
7. Set up special activities to develop the followers working with the physical and online distribution networks of the brands.
8. Drive the followers to the distribution network and e-commerce platforms
9. Monitor the competitors online and CRM strategies and be on top on all social new media and trends.
10. Engage in PR activities if needed
Requirements:
1. University degree or above
2. 5 years+ experience as a community manager or directly related experience
3. Strong sense of communication, fashion, be creative and inventive.
4. Open-minded and have a good understanding of the fashion trends and the life in Europe The contents to be posted can cover a lot of different subjects: shoes, fashion, travels, lifestyle, sailing, life in Paris, beauty etc.
5. Very good writing capacity in both English and Chinese
6. Be multitasking and be able to understand several brands values and DNA
7. Strong project management skills.
8. Exposure to marketing campaign development and execution.
9. Strong knowledge about social media, weibo, wechat, website management.
10. Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML),analytics systems and tools, standard CMS platforms and digital channels.
11. Good at Microsoft office, Word, Excel, PPT
公司介绍
ERAM集团成立于1927年,总部位于法国,是欧洲鞋服零售行业的领军者,专注于鞋子、服装、手袋、饰品的设计、开发、采购、 销售。一共拥有8个鞋服品牌(ERAM/ GEMO/ TBS / FAGUO/ PARADE/ MELLOW YELLOW / BOCAGE/ DRESCO);以及900家自营连锁超市和专卖店,分别位于法国,德国,瑞士,卢森堡,比利时,葡萄牙,波兰等国。
添世公司(GBO)是ERAM集团在亚洲的子公司,并在东莞,上海,香港,孟加拉达卡设立了四个采购办公室,负责整个亚洲区的订单跟踪,品质管控,物流运输等工作,目前员工总人数近200人。
添世公司秉承ERAM集团“Promote the development of each person at every moment of their lif”的使命,以及“Responsibility/Simplicity/Open-mindedness”的价值观。为员工提供具有市场竞争力的薪资,全面系统的培训发展体系,完善的福利,丰富的公司文化活动。
在添世我们可以一起工作、一起学习、一起旅游,最重要的是,我们可以一起快乐地成长!
添世因你而美丽!你因添世而快乐!
福利简介:
1.双休+法定假日+带薪年假
2.年度体检+年度旅游
3.社保+住房公积金+商业意外保险+商业医疗保险
4.生日聚会,节日祝福及聚餐等各类活动
添世公司(GBO)是ERAM集团在亚洲的子公司,并在东莞,上海,香港,孟加拉达卡设立了四个采购办公室,负责整个亚洲区的订单跟踪,品质管控,物流运输等工作,目前员工总人数近200人。
添世公司秉承ERAM集团“Promote the development of each person at every moment of their lif”的使命,以及“Responsibility/Simplicity/Open-mindedness”的价值观。为员工提供具有市场竞争力的薪资,全面系统的培训发展体系,完善的福利,丰富的公司文化活动。
在添世我们可以一起工作、一起学习、一起旅游,最重要的是,我们可以一起快乐地成长!
添世因你而美丽!你因添世而快乐!
福利简介:
1.双休+法定假日+带薪年假
2.年度体检+年度旅游
3.社保+住房公积金+商业意外保险+商业医疗保险
4.生日聚会,节日祝福及聚餐等各类活动
联系方式
- 公司地址:地址:span东莞莞城区旗峰路中天大厦1号楼2301-2305室
- 电话:15920264937