杭州 [切换城市] 杭州招聘

AliExpress-Social Media Manager-Paris (职位编号:GP731625)

阿里巴巴集团

  • 公司规模:10000人以上
  • 公司性质:上市公司
  • 公司行业:互联网/电子商务

职位信息

  • 发布日期:2021-06-03
  • 工作地点:杭州
  • 招聘人数:若干人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位类别:其他

职位描述

For this role we are looking for a proactive profile that eats, sleeps and breaths social media:

*The Vision of this role is to make AliExpress become the NO.1 Social Media company in France.
*You will be the owner of SNS strategy and content operation (FB-IG-TW-TKTK-YT) with agency on a daily basis, holding an overall efficient strategy yet different tones on different channels to increase valuable fan base, increase engagement rate and increase impression of posts.
*Oversee day-to-day relationship with social media agency, working in partnership to drive the end-to-end process and enable the optimal outcomes
*Report on bi-weekly basis with thoughtful review and future plan, be responsible for both data performance and quality performance
*Making sure consistency and alignment in terms of tone and KV throughout all channels, always-on and spike campaigns.
*Building relationships with content creators to create meaningful content as part of the ugc startegy and SNS added value focus.

* Degree in Marketing or related field required. Adverting or communications degree
* 3-5 years SNS channels operation experiences in French market, preferably coming from an agency or large corporation.
* Strong communication skill, internally and externally. Fluency in English/French to effectively communicate with broad stakeholders (local and global), excellent written and verbal communication skill in English/French is by default requirement.
* Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
* Proven track record creating, managing, marketing events focused on ROI;
* Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
* Solid experience to manage agencies and challenge agencies to drive innovation
* Needs to be a very well organized and proactive person.
* Desire for quick growth !

职能类别:其他

公司介绍

阿里巴巴集团的使命是让天下没有难做的生意。

我们旨在赋能企业改变营销、销售和经营的方式。我们为商家、品牌及其他企业提供基本的互联网基础设施以及营销平台,让其可借助互联网的力量与用户和客户互动。我们的业务包括核心电商、云计算、数字媒体和娱乐以及创新项目和其他业务。我们并通过子公司菜鸟网络及所投资的关联公司口碑,参与物流和本地服务行业,同时与蚂蚁金融服务集团有战略合作,该金融服务集团主要通过中国领先的第三方网上支付平台支付宝运营。

我们的愿景
我们旨在构建未来的商务生态系统。我们的愿景是让客户相会、工作和生活在阿里巴巴,并持续发展最少102年。

联系方式

  • Email:yjw@alibaba-inc.com