阿里集团-Integrated Marketing Manager-Hangzhou (职位编号:GP718937)
阿里巴巴集团
- 公司规模:10000人以上
- 公司性质:上市公司
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2021-06-03
- 工作地点:杭州
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位类别:其他
职位描述
? Design and implement marketing strategies which aligned with business targets and liaise with internal teams to ensure brand consistency through all marketing channels;
? Plan and execute marketing campaign to improve brand awareness and generate leads to help achieve the business result;
? Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs);
? Identify trends and insights, and optimize performance of marketing campaigns based on the insights;
? Generate innovative ideas and delivery perspective content to promote our products;
? Utilize strong analytical ability to evaluate end-to-end customer experience or feedback across multiple channels and customer touch points;
? Collaborate with agencies and local vendor partners.
? Bachelor's Degree with 5+ years' B2B marketing experience
? Proven track record of running successful digital marketing campaigns, establishing leads generation and leads nurturing.
-Tracked experience to translate business language to marketing message
-Cross-channel content delivery experience.
-Exceptional written and verbal communication skills
-Strong interpersonal, organizational and management skills and the ability to communicate with employees at all levels in the organization, and across multiple time zones
-Confident self starter with proven leadership qualities, a proactive nature and a hands-on approach
-Excellent organizational skills, ability to work on multiple projects/plans and work well under pressure to meet deadlines
-Bilingual (Chinese & English) language skill is preferred
-Ability to visualize is preferred
-Strong data sense is preferred
? Plan and execute marketing campaign to improve brand awareness and generate leads to help achieve the business result;
? Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs);
? Identify trends and insights, and optimize performance of marketing campaigns based on the insights;
? Generate innovative ideas and delivery perspective content to promote our products;
? Utilize strong analytical ability to evaluate end-to-end customer experience or feedback across multiple channels and customer touch points;
? Collaborate with agencies and local vendor partners.
? Bachelor's Degree with 5+ years' B2B marketing experience
? Proven track record of running successful digital marketing campaigns, establishing leads generation and leads nurturing.
-Tracked experience to translate business language to marketing message
-Cross-channel content delivery experience.
-Exceptional written and verbal communication skills
-Strong interpersonal, organizational and management skills and the ability to communicate with employees at all levels in the organization, and across multiple time zones
-Confident self starter with proven leadership qualities, a proactive nature and a hands-on approach
-Excellent organizational skills, ability to work on multiple projects/plans and work well under pressure to meet deadlines
-Bilingual (Chinese & English) language skill is preferred
-Ability to visualize is preferred
-Strong data sense is preferred
职能类别:其他
公司介绍
阿里巴巴集团的使命是让天下没有难做的生意。
我们旨在赋能企业改变营销、销售和经营的方式。我们为商家、品牌及其他企业提供基本的互联网基础设施以及营销平台,让其可借助互联网的力量与用户和客户互动。我们的业务包括核心电商、云计算、数字媒体和娱乐以及创新项目和其他业务。我们并通过子公司菜鸟网络及所投资的关联公司口碑,参与物流和本地服务行业,同时与蚂蚁金融服务集团有战略合作,该金融服务集团主要通过中国领先的第三方网上支付平台支付宝运营。
我们的愿景
我们旨在构建未来的商务生态系统。我们的愿景是让客户相会、工作和生活在阿里巴巴,并持续发展最少102年。
我们旨在赋能企业改变营销、销售和经营的方式。我们为商家、品牌及其他企业提供基本的互联网基础设施以及营销平台,让其可借助互联网的力量与用户和客户互动。我们的业务包括核心电商、云计算、数字媒体和娱乐以及创新项目和其他业务。我们并通过子公司菜鸟网络及所投资的关联公司口碑,参与物流和本地服务行业,同时与蚂蚁金融服务集团有战略合作,该金融服务集团主要通过中国领先的第三方网上支付平台支付宝运营。
我们的愿景
我们旨在构建未来的商务生态系统。我们的愿景是让客户相会、工作和生活在阿里巴巴,并持续发展最少102年。
联系方式
- Email:yjw@alibaba-inc.com