杭州招聘

ob Description Summary:
Implements a consumer-based marketing strategy for one or more of the organization's brand/ products/services to meet established sales or market share targets; conducts competitor/consumer study; monitors and analyzes product performance, market trends, consumer behavior etc; Lead new product development and design with high exposure to global headquarter network; knowledge base acquired from several years of experience in FMCG; works independently; may coach other professionals.

Marketing Planning
? Support line manager in developing the overall strategic NI/ portfolio and brand plan which drives brand's volume, profit and share objectives, as well as building brand equity
? Monitor competitive activities, brand health and brand share. Develop analysis, implications and recommendation for brand and product line
? Consumer Insights:Work with in-house and external research agencies to manage research projects execution Cascade the learnings to advertising agency and product design

New Products and Package Development
? Manage and lead the commercialization process for new product/packaging launch via working closely with related functions and advertising agencies
? Work with research team to execute all research projects and utilize the key findings to refine and optimize product formulation and packaging ideas
? Lead the development of marketing materials ie POSM, channel activation tools, to support the launch
? Monitor new product launch in market result and develop fact based analysis and conclusions
? Support Line Manager in uploading BAM documents in the system in a timely manner

Advertising Development and Agency Management
? Support line manager in managing creative development and key milestones delivery for respective brand
? Monitor the execution of all projects and ensure prompt delivery in relation to overall marketing schedule

Performance Management
? Monthly track and anaysis brand performance, with key conclusions on the result and the analysis on the reasons/factors that lead to such results

Qualities Required

Drives Execution
? Delivers Results (Proficient)
? Imports and Exports Good Ideas (Proficient)
Unleashes Potential
? Develops and Inspires Others (Proficient)
? Lives the Values (Proficient)

Functional Skills
? Understanding consumers and develop insights (Proficient)
? Understanding of how to define brand positioning and architecture and build brands & brand equity (Proficient)
? Brand and business health analysis (Proficient)
? Creating consumer marketing objectives, strategies & plans (Proficient)
? Create locally relevant brand communications (Proficient)
? Seeking innovative platforms/plans to connect w/ consumers (Proficient)
? Financial analysis (Proficient)
? Revenue management / (understand channel, pack, price dynamics, etc.) (Competent)
? Portfolio management (Proficient)
? New product development and CSD innovation competencies (Proficient)
? Media management (Proficient)
? Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers (Proficient)
? Create profitable volume driving promotions (Proficient)
? Understand how to leverage & best manage agencies (briefs, evaluations, etc.) (Proficient)
Independent Judgment: Typically receives assignments in the form of results expected, due dates and general procedures. Work consists of a variety of tasks/responsibilities where specific procedures do not exist.

Knowledge & Experience: 3-6 years of marketing experience in multinational FMCG companies, eCommerce experience is a plus but not must
Education & Professional Qualification:Bachelor degree or above, preferably in Marketing or related field
Language Requirements:Excellent written and oral English & Chinese skills

全球著名的膳食补充剂品牌之一
GNC总部位于美国宾夕法尼亚州匹兹堡市，其经营范围遍及全球50多个国家及地区，拥有超过9000家零售门店及专柜。

全球健康产业的领跑者
GNC提供超过1500种以上健康产品，包括维矿基础类营养、运动健康营养、草本植物提取营养及各类膳食营养产品。

从1935年创立至今，GNC注重甄选优质原料，追求技术创新，始终坚持为全球的消费者提供更好的选择。

专注健康产品的研发与生产
GNC品牌代表着膳食补充剂领域的高品质。日益增长的国际影响力，鞭策我们始终慎言笃行，更好地实现对您健康的承诺。