杭州招聘

Implements a consumer-based marketing strategy for one or more of the organization's brand/ products/services to meet established sales or market share targets; conducts competitor/consumer study; monitors and analyzes product performance, market trends, consumer behavior etc.

New Products and Package Development
Manage and lead the commercialization process for new product/packaging launch via working closely with related functions and advertising agencies

·       Work with research team to execute all research projects and utilize the key findings to refine and optimize product formulation and packaging ideas

·       Lead the development of marketing materials ie POSM, channel activation tools, to support the launch

·       Monitor new product launch in market result and develop fact based analysis and conclusions

·       Support Line Manager in uploading BAM documents in the system in a timely manner

 

Advertising Development and Agency Management

·       Support line manager in managing creative development and key milestones delivery for respective brand

·       Monitor the execution of all projects and ensure prompt delivery in relation to overall marketing schedule

 

Performance Management

·       Monthly track and analysis brand performance, with key conclusions on the result and the analysis on the reasons/factors that lead to such results

 

Qualities Required

Drives Execution

·       Delivers Results

·       Imports and Exports Good Ideas

 

Functional Skills

·       Understanding consumers and develop insights

·       Understanding of how to define brand positioning and architecture and build brands & brand equity

·       Brand and business health analysis

·       Create locally relevant brand communications

·       New product development and CSD innovation competencies

·       Seeking innovative platforms/plans to connect w/ consumers

·       Financial analysis

·       Revenue management / (understand channel, pack, price dynamics, etc.)

·       Media management (Proficient)

·       Create profitable volume driving promotions

Knowledge & Experience: 2-4 years of marketing experience in multinational FMCG companies, E-Commerce experience is a plus but not must

Education & Professional Qualification: Bachelor degree or above, preferably in Marketing or related or food、bio field

Language Requirements: Excellent written and oral English & Chinese skills

全球著名的膳食补充剂品牌之一
GNC总部位于美国宾夕法尼亚州匹兹堡市，其经营范围遍及全球50多个国家及地区，拥有超过9000家零售门店及专柜。

全球健康产业的领跑者
GNC提供超过1500种以上健康产品，包括维矿基础类营养、运动健康营养、草本植物提取营养及各类膳食营养产品。

从1935年创立至今，GNC注重甄选优质原料，追求技术创新，始终坚持为全球的消费者提供更好的选择。

专注健康产品的研发与生产
GNC品牌代表着膳食补充剂领域的高品质。日益增长的国际影响力，鞭策我们始终慎言笃行，更好地实现对您健康的承诺。