杭州招聘

1. 根据营销推广需求，制定对应的媒介投放策略：包括媒体投放渠道选择、预算分配及传播逻辑，对投放媒体、位置、形式、活动等给出合理建议，包括但不限于CBME观众推广、招展推广、整合营销项目推广、及CBME品牌在目标行业及人群的传播曝光；

2. 负责信息流、SEM、DSP等精准类广告投放及供应商管理、提案和定期评估

3. 保证广告投放质量，内部协同内容营销及设计部门，输出投放创意素材并及负责优化；

4. 对投放结果负责，建立投放效果的预估、投放后的效果整理及评估机制；

5.根据展会及相关活动的具体情况对官网进行管理及优化，从而吸引更多预登记客户

6.协助部门其他工作

岗位要求

1、 2年或以上媒体传播/广告投放相关工作经验； 

2、 有互联网企业、广告/公关公司 B2B传播从业经验者优先

3、 有在大众/产经权威媒体/新媒体从业经验优先

4、 有较强的抗压能力，良好的对外及跨部门沟通能力和应变能力

Informa is a leading business intelligence, academic publishing, knowledge and events group. We help customers in hundreds of professional, commercial and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster.

Informa Markets is one of the divisions of Informa Group, creates platforms for industries and specialist markets to trade, innovate and grow.

Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

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