杭州 [切换城市] 杭州招聘杭州市场/营销招聘杭州市场/营销/拓展总监招聘

市场运营主管Marketing Director

上海布朗石餐饮管理有限公司

  • 公司规模:500-1000人
  • 公司性质:合资
  • 公司行业:餐饮业

职位信息

  • 发布日期:2020-10-20
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:10-12万/年
  • 职位类别:市场/营销/拓展总监

职位描述

Duties and Responsibilities职责和职能:

? Research and establish marketing and communication strategies based on the strategic objectives of the company to ensure optimal performance and profitability.

根据企业战略目标研究、确立市场推广、宣传战略,确保促成最优成效、收益;

? Good at proactively researching the products and market solutions of excellent competitors, and grasping the latest market laws and new ecological directions.

善于主动研究优秀竞争者产品和市场方案,把握最新市场规律、新生态方向;

? Being Brands Ambassador at all time when interacting with medias and guests;

始终作为品牌代言人与媒体和顾客互动交流;

? Establish highly executable and cost-effective marketing program planning

建立具有高执行性、高效益的市场推广方案策划;

? Manage marketing budgets efficiently and appropriately.

高效、合理地管理市场预算;

? Establishment and management of media and client databases.

媒体和客户数据库的建立及管理;

? Customer information data, CRM, membership system and membership headcount excellence management.

客户信息数据化,CRM,会员系统及会员人数卓越化管理

? Monitor the timeliness and revenue feedback of media partnerships, project or event promotion.

监控媒体合作、项目或活动推广的时效性、收益反馈;

? Responsible for developing, managing and tracking all web/online medias,  and maximize positive exposure of all brands within the group;

开发、管理及跟踪在线媒体,***程度地正面曝光集团内各品牌;

? Actively build and maintain good media relations and ensure the successful completion of all media activities.

积极建立和保持良好的媒体公关关系,确保所有媒体活动顺利完成;

? Manage and work with the completion of graphic design to maintain tonal consistency and excellence in the strategic direction of the brand.

管理并配合完成平面设计,保持品牌战略方向的调性一致、卓越;

? Support Brand operations Managers in coordinating promotions and events;

配合品牌运营经理在活动推广计划和安排上给予支持;

? Liaise and coordinate with advertising partners ensure printing materials are in high quality and in line with company standard.

与广告合作方建立长久合作关系,确保印刷材料达到公司要求的高质量标准;

? Ensure that promotional props for store-related activities and projects are purchased and in place in a timely manner.

确保门店相关活动、项目的推广道具选购、及时到位;

? Communicate constantly and frequently with other departments and superior and seek for help when needed.

与其他部门同事及上司领导保持沟通,必要时寻求帮助;

? Generate customer feedback report in weekly basic.

每周定期提交客户反馈报告;

? Generate report in weekly basic.

每周工作报告;



JOB SPECIFICATION职位要求:

? Profile of Competency工作能力

? Strong project-management skills

很强的项目管理技能;

? Strong team-leadership, coaching operational skills

很强的团队领导能力及业务指导能力;

? At least 8 years of working experience in the same professional direction, including at least 3 years of management experience in charge of chain restaurant market, and the results of market projects led by independent.

至少8年以上同行专业方向工作经验,其中至少3年连锁餐饮市场负责人管理经验,且有过独立带领的市场项目成果

? Ability to set up a team, recruit, select, evaluate, train and evaluate team members, and survive the fittest.

具有团队组建、优秀人才感召、选拔、评估,以及团队人员培养、考核,优胜劣汰的能力;

? Media resources in relevant markets in the same industry, with media development and management skills.

具有同行业相关市场媒体资源,具备媒体开发及管理能力;



? Language语言能力

? Fluent in Mandarin, with a good command of spoken English.– other languages a bonus.

普通话流利,有良好的英语口语交流基础,会其他语言更好;

? Clear minded, logical, articulate and communicative

思维清晰、有逻辑,善于表达和沟通;


? Education Degree 教育程度

? Graduated from college and above (bachelor's degree and above preferred), between 30-40 years of age.

大专及以上专业毕业(本科及以上优先),年龄30-40周岁之间;


? Others 其他

? Love the food and beverage industry, have the ambition to be rooted in the development of the high-end food and beverage market, and become a market benchmark in the industry field.

热爱餐饮行业,有志于扎根高端餐饮市场发展,成为行业领域市场标杆;

? Passion for learning, retention, self-management, honesty and integrity.

热爱学习、保持学习、自我管理、诚实守信;

? Have strong sense of responsibility and task/goal-oriented.

高度的责任感、任务目标感;

? Take energetic and initiative spirit in work, willingness to help others succeed.

工作积极主动,愿意帮助他人成功;

? Have high team work spirit, passion for work and professional dedication.

具备高度的团队合作精神、对工作的激情和敬业精神;

公司介绍

香港普艾斯餐饮集团(Hongkong POETS Hospitality Group)创始于2012 年。“POETS”概念来自西方的生活态度:Punch Off Early Tomorrow’s Saturday(明天是星期六,今天就早点下班吧!),旨在带大家探索有品质、有情趣的生活。公司的氛围轻松活跃,我们Work hard Play hard,工作疯狂,玩乐也疯狂。

POETS集团旗下拥有BROWNSTONE西班牙餐厅酒吧、POETS·Thai东南亚餐厅酒吧,和POETS-Trading 国际贸易公司等三个品牌。目前已在上海、深圳、南京、杭州等地有12家精品旗舰店。餐厅荣登“大众点评 2021 年必吃榜”、“2021拔草餐厅指南”、“Shanghai WOW! zuijia西班牙餐厅”、“盛宴中国最值得推荐酒吧及下午茶地”,年接待顾客200万人次,已经成为中国zuida的西班牙连锁餐厅,和高品质受欢迎的泰国餐厅。未来三年,集团目标在一线城市新开店50 家,满足中产及以上人群对餐饮休闲的需求。未来10~20年,致力于打造中国人自己的国际级餐饮品牌。

我们有集团企业大学和商学院 EMBA 课程,帮助你快速晋升的完善体系,更有国际米其林大厨的亲自带教。

在快速发展的同时,我们通过各种活动回馈社会,援助残障单位、在偏远山区建设图书馆等。2022年上海疫情期间,向社区志愿者、物业等团体援助爱心餐超1000份。

POETS致力于创造公平公正的职场环境、提供完善的学习发展平台,为有梦想的年轻人搭建广阔的舞台。特此诚聘志同道合的伙伴加入队伍,与POETS一起,创造出中国人自己的国际级餐饮品牌!

联系方式

  • 公司地址:布朗石西班牙餐厅(富春路万象城购物中心B1层S42号)