市场运营主管Marketing Director
上海布朗石餐饮管理有限公司
- 公司规模:500-1000人
- 公司性质:合资
- 公司行业:餐饮业
职位信息
- 发布日期:2020-10-20
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:10-12万/年
- 职位类别:市场/营销/拓展总监
职位描述
Duties and Responsibilities职责和职能:
? Research and establish marketing and communication strategies based on the strategic objectives of the company to ensure optimal performance and profitability.
根据企业战略目标研究、确立市场推广、宣传战略,确保促成最优成效、收益;
? Good at proactively researching the products and market solutions of excellent competitors, and grasping the latest market laws and new ecological directions.
善于主动研究优秀竞争者产品和市场方案,把握最新市场规律、新生态方向;
? Being Brands Ambassador at all time when interacting with medias and guests;
始终作为品牌代言人与媒体和顾客互动交流;
? Establish highly executable and cost-effective marketing program planning
建立具有高执行性、高效益的市场推广方案策划;
? Manage marketing budgets efficiently and appropriately.
高效、合理地管理市场预算;
? Establishment and management of media and client databases.
媒体和客户数据库的建立及管理;
? Customer information data, CRM, membership system and membership headcount excellence management.
客户信息数据化,CRM,会员系统及会员人数卓越化管理
? Monitor the timeliness and revenue feedback of media partnerships, project or event promotion.
监控媒体合作、项目或活动推广的时效性、收益反馈;
? Responsible for developing, managing and tracking all web/online medias, and maximize positive exposure of all brands within the group;
开发、管理及跟踪在线媒体,***程度地正面曝光集团内各品牌;
? Actively build and maintain good media relations and ensure the successful completion of all media activities.
积极建立和保持良好的媒体公关关系,确保所有媒体活动顺利完成;
? Manage and work with the completion of graphic design to maintain tonal consistency and excellence in the strategic direction of the brand.
管理并配合完成平面设计,保持品牌战略方向的调性一致、卓越;
? Support Brand operations Managers in coordinating promotions and events;
配合品牌运营经理在活动推广计划和安排上给予支持;
? Liaise and coordinate with advertising partners ensure printing materials are in high quality and in line with company standard.
与广告合作方建立长久合作关系,确保印刷材料达到公司要求的高质量标准;
? Ensure that promotional props for store-related activities and projects are purchased and in place in a timely manner.
确保门店相关活动、项目的推广道具选购、及时到位;
? Communicate constantly and frequently with other departments and superior and seek for help when needed.
与其他部门同事及上司领导保持沟通,必要时寻求帮助;
? Generate customer feedback report in weekly basic.
每周定期提交客户反馈报告;
? Generate report in weekly basic.
每周工作报告;
JOB SPECIFICATION职位要求:
? Profile of Competency工作能力
? Strong project-management skills
很强的项目管理技能;
? Strong team-leadership, coaching operational skills
很强的团队领导能力及业务指导能力;
? At least 8 years of working experience in the same professional direction, including at least 3 years of management experience in charge of chain restaurant market, and the results of market projects led by independent.
至少8年以上同行专业方向工作经验,其中至少3年连锁餐饮市场负责人管理经验,且有过独立带领的市场项目成果
? Ability to set up a team, recruit, select, evaluate, train and evaluate team members, and survive the fittest.
具有团队组建、优秀人才感召、选拔、评估,以及团队人员培养、考核,优胜劣汰的能力;
? Media resources in relevant markets in the same industry, with media development and management skills.
具有同行业相关市场媒体资源,具备媒体开发及管理能力;
? Language语言能力
? Fluent in Mandarin, with a good command of spoken English.– other languages a bonus.
普通话流利,有良好的英语口语交流基础,会其他语言更好;
? Clear minded, logical, articulate and communicative
思维清晰、有逻辑,善于表达和沟通;
? Education Degree 教育程度
? Graduated from college and above (bachelor's degree and above preferred), between 30-40 years of age.
大专及以上专业毕业(本科及以上优先),年龄30-40周岁之间;
? Others 其他
? Love the food and beverage industry, have the ambition to be rooted in the development of the high-end food and beverage market, and become a market benchmark in the industry field.
热爱餐饮行业,有志于扎根高端餐饮市场发展,成为行业领域市场标杆;
? Passion for learning, retention, self-management, honesty and integrity.
热爱学习、保持学习、自我管理、诚实守信;
? Have strong sense of responsibility and task/goal-oriented.
高度的责任感、任务目标感;
? Take energetic and initiative spirit in work, willingness to help others succeed.
工作积极主动,愿意帮助他人成功;
? Have high team work spirit, passion for work and professional dedication.
具备高度的团队合作精神、对工作的激情和敬业精神;
职能类别:市场/营销/拓展总监
公司介绍
POETS集团旗下拥有BROWNSTONE西班牙餐厅酒吧、POETS·Thai东南亚餐厅酒吧,和POETS-Trading 国际贸易公司等三个品牌。目前已在上海、深圳、南京、杭州等地有12家精品旗舰店。餐厅荣登“大众点评 2021 年必吃榜”、“2021拔草餐厅指南”、“Shanghai WOW! zuijia西班牙餐厅”、“盛宴中国最值得推荐酒吧及下午茶地”,年接待顾客200万人次,已经成为中国zuida的西班牙连锁餐厅,和高品质受欢迎的泰国餐厅。未来三年,集团目标在一线城市新开店50 家,满足中产及以上人群对餐饮休闲的需求。未来10~20年,致力于打造中国人自己的国际级餐饮品牌。
我们有集团企业大学和商学院 EMBA 课程,帮助你快速晋升的完善体系,更有国际米其林大厨的亲自带教。
在快速发展的同时,我们通过各种活动回馈社会,援助残障单位、在偏远山区建设图书馆等。2022年上海疫情期间,向社区志愿者、物业等团体援助爱心餐超1000份。
POETS致力于创造公平公正的职场环境、提供完善的学习发展平台,为有梦想的年轻人搭建广阔的舞台。特此诚聘志同道合的伙伴加入队伍,与POETS一起,创造出中国人自己的国际级餐饮品牌!
联系方式
- 公司地址:布朗石西班牙餐厅(富春路万象城购物中心B1层S42号)