杭州招聘

l Support PR & Communications manager to develop digital & social marketing plan to keep in line with brand strategy, including but not limited to digital paid media, owned social platforms (WeChat Weibo & Red), SEO/SEM strategy, social influencer planning, etc.

l Working closely with brand marketing team to achieve business targets and develop best-in-class digital experience to consumers.

l Initiate digital marketing campaigns calendar and supervise the campaign implementation:

n Execute digital campaigns based on marketing calendar to support branding, commercial programs and always-on initiatives. Work closely with agency on creative ideas, content creative on social media, implementation, evaluation.

n Media planning & negotiations with media agency.

n Creative allocations and communicate detailed material requisition.

n Provide post campaign analysis in timely basis with insight on best performing platform including impression, click-through rate, and deeper analysis if possible.

l Set up and lead Social Media innovation to recruit new followers while enhance existing follower’s loyalty:

n Manage digital agencies, KOLs and key influencers on social platform to generate new ideas, high quality content.

n Execute a social media calendar and develop/translate copy and identify creative assets in collaboration with agency and global team.

n Monitor daily on feedbacks for each post. Alert management if any post required immediate response.

n Maintain KOLs list to continuously build brand desirability on social platform.

n Work with agency in retrieving analysis on brand buzz benchmarking with competitors.

l Work with media agency to develop SEO/SEM strategy for local market, and responsible for data analysis and keywords analysis.

n Review content calendar and suggest localized contents and translation if needed.

n Feedbacks on user experience.

n Manage agencies to provide digital marketing trends and innovations, consumer

online behavior and insight report, as well as competitors' activities reports

l Support event PR plans for brand communication and business growth needs.

n Event PR onsite management for press, celebrities and influencers

n Agency briefing and oversee creative content output for events.

n Ensure content output quality

• Bachelor Degree or above
• 5+ years of solid digital marketing experience, at least 2 years+ in luxury, beauty or FMCG industry.
• Highly organized and detail oriented.
• Strategic thinking and out of the box thinking.
• Good commercial & consumer sense that drives business.
• Good creative sense on what works on digital & social media.
• Deep understanding and insight on digital dynamic in China market.
• Proactive, enthusiastic, committed with a "can-do" attitude.
• Good analytical skill and team work spirit.
• Fluent in written and spoken English are must.
• Very good at presentation and communication.

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上海茁茂商务咨询有限公司成立于2017年，专注于软件、泛家居、快消行业人力资源服务。公司客户遍布全国，成功合作客户有日本富士通、大连亿达信息、韩国汉森家居、图森家居、西班牙德浦打火机等国内外知名企业。公司成立以来，以诚信为本，创造美好生活为使命，不断的开拓人力资源服务行业的新模式，欢迎更多行业内朋友洽谈业务，共创未来！