杭州招聘

Position Summary :

The Marketing Executive will be responsible for supporting the content marketing and conference strategies for Medtec China. Medtec China is an international platform dedicate to medical device design and manufacturing in China. Our exhibitors come from medical materials, medical electronics, medical components, contract manufacturing, medical Packaging and Sterilization, etc. Our visitors come from positons like purchase manager, GM, R&D engineers, etc. Marketing Executive will work with the team to deliver campaigns across social media, email, print and websites, as well as taking responsibility for producing content of conference. This position requires strong copy writing skills, excellent communication skills, meticulous attention to detail, experience of using content management systems and a minimum of two years marketing or conference experience.

Job description:

1. Support the Marketing Supervisor with campaign delivery across the event portfolio including:
Email campaigns with an emphasis on testing and optimization
Manage and update the website as required
Online and digital marketing including social media- using analytics from Google Analytics, PPC, SEO and any other relevant programmes to ensure maximum effectiveness of web activity

2. Regular feedback to Marketing Supervisor on campaign effectiveness and response analysis:
Analyse booking patterns and trends throughout the execution of each campaign
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
Work with internal teams to feed in to the development marketing related systems

3. Be responsible for conference during the exhibition:
Produce content of conference according to focused topics in the industry and do some researches
Invite speakers and communicate topics with speakers. In charge of the onsite work of conference such as preparing printing materials, reception of speakers, etc. Work with internal ops team to arrange transportation and accommodation of speakers within budget. Do conference report after show

 Qualifications

At least 2 years’ experience in an events marketing role or similar 

Excellent time management skills and ability to prioritise tasks effectively

Strong attention to detail

Excellent communication skills – ability to negotiate with speakers, and maintain professional internal and external relationships Good knowledge of Microsoft Office especially PPT

A mature attitude. Good at problem solving, comes up with solutions rather than problems

Bachelor degree, major related to Medical Science or engineering  is a plus

Informa is a leading business intelligence, academic publishing, knowledge and events group. We help customers in hundreds of professional, commercial and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster.

Informa Markets is one of the divisions of Informa Group, creates platforms for industries and specialist markets to trade, innovate and grow.

Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

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