杭州招聘

Job Title: Marketing Manager



Job Purpose:

? To ensure exhibitions are marketed effectively.

Key Performance Indicators:

? Timelines are adhered to in promotional activities
? Show and individual targets are met
? Marketing KPI report

Main Tasks and Responsibilities

Marketing

? Create and implement an integrated marketing strategy for a range of exhibitions including exhibitor promotion campaign
? Set out and monitor the communication schedule and media plan
? Use the full marketing mix to promote exhibitions in accordance with the marketing strategy
? Analysis of previous marketing campaigns and execute targeted selections on internal database system
? Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
? Ensure show websites are fully up to date with latest information
? Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
? Strategic database build
? Manage PR activities
? Coordinate the design and production of all marketing collateral, including EDM’s, Web Banners, IVR’s, Text messages, Faxe etc.
? Use new media tools such as social platforms to create new marketing channels
? Copy write and proof all marketing materials in conjunction with Exhibition
? Provide KPI reports for the weekly meetings


General

? Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
? Manage and co-coordinate internal departments such as Sales Department, Business Development, Customer Servive etc.
? Provide any other reporting information as required by show team
? Perform any other duties as commensurate with the grade and level of responsibility








Person Specification


Minimum Education Level Required
? Educated to university degree standard or equivalent

Background Knowledge, Skills and Experience

Essential
? Events marketing experience
? Proficient in the use of MS Office including intermediate/advanced Word and Excel
? Thorough understanding of direct marketing initiatives including mail and email marketing
? Database development and growth including segmentation / advanced targeting
? Online marketing experience to include search engine optimisation and banner placement
? Significant exposure to design and print suppliers / agencies
? High level of copywriting and collateral production knowledge
? Deadline and target driven
? Experience of working in a pressurised environment
? Excellent verbal and written communication skills

Desirable Skills
? Proven track record in a B2B marketing environment
? Formal business/marketing higher education qualification
? Knowledge of graphics and web design software packages
? Advanced Chinese


Behavioural Competencies
? Effective communication
? Customer focus
? Organisational ability
? Teamwork
? Flexible and adaptable
? Decision making
? Attention to detail and accuracy
? Planning and organising
? Teamwork
? Ability to multi task and meet deadlines
? Interpersonal skills
? Time management

米奥兰特（股票代码831822），作为中国首个获得 UFI 认证的境外办展企业，助推中国制造构建全球营销渠道，迄今累计服务超2万家中国企业“走出去”；13个展览国辐射区域遍及中美，南美，中东，非洲，南亚，中亚等地区覆盖“一带一路”80%市场和主要节点国，辐射国进口额达30,000亿美金；拥有超过100万国际专业买家数据资源，在“一带一路”新兴国家拥有成熟的推广运营团队并与当地政府和行业协会保持良好的合作关系；是中国布局在“一带一路”国家的跨境贸易综合服务平台！
当前公司有近600人，主要分布在杭州、上海、深圳、广州等地，作为中国在境外布局一带一路市场的国际展览营销O2O平台，已拥有多年的国际展览会主办经验，如今以境外自主办展为基础，从“一带一路”新兴市场买家需求出发，凭着“匠人之心”建设专业跨境贸易综合服务平台，为中国外贸企业提供全面的外贸整体解决方案。公司打破传统、单一的外贸模式，联通线下展览、线上247数字展览、B2B电子商务、海外供应链及境外买家采购中心五项外贸服务，凭借强大的平台优势，利用专业领域的资源整合能力，帮助中国企业开拓“一带一路”市场。
米奥兰特跨境贸易综合服务平台——让天下没有难做的外贸。