杭州招聘

Key Responsibilities

· Integrated Marketing Campaign & Activities

o 360 degree Integrated Marketing campaign to support new launch & key consumption period to drive brand love and maximize brand exposure then consumer experience across all channels(online and offline)by follow corporate guideline, ensure consistency with online-offline exploiting all digital touchpoints(website/social media/KOL etc.) with a China consumer centric focus

o Build digital orchestration to support campaign launch and strengthen business momentum

o Ensure seamless consumer experience through Omni channel campaign strategy & activities to support and ensure overall sales target is met

o Build and manage marketing initiatives on local platforms (B.cn/Miniprogram; KA and e-retailer channels; etc.) & social media (Weibo & Wechat) in order to maximize returns on awareness, engagement and sales/ROI

o Market trend & Competitor analysis

o Deep dive understanding of market and competitor roadmap for future planning

· Digital marketing

o Digital Campaign & activities

§ Strategic planning from target definition to budget allocation among channels, own the campaign initiation and accomplishment with team collaboration and interaction within internal and external agency, monitoring and optimizing, according to HQ budgets, targets and guidelines

o Digital ads/communication

§ Organic and paid digital communication including but not limited to search (SEM,SEO), paid social, display, ePR campaign etc. and retention programs (Wechat eCRM, remarketing etc.) planning in collaboration with HQ related Teams and local agencies for execution

o Own social accounts planning & maintenance

§ Manage Weibo & Wechat official accounts in order to fully exploit these platforms, increasing awareness and engagement; recruit quality followers then BVLGARI consumers through tailor made 1:1 communication

§ Content management & execution

§ Work with digital/social agency to work out China social media plan based on China marketing calendar and local activities(MKT/Digital or EC), ensure content generation follow BVLGARI guideline and keep brand tone and manner;

§ Work with HQ digital/social media team to ensure local assets needs are well met & support by HQ (brand/corporate content and materials etc.) based on planned social calendar

§ ECRM and related 1:1 communication activities on related channels with deep own consumer analysis

o Buzz/performance monitoring & tracking

§ Responsible for related report consolidation by working with internal (LVMH group) & external agencies (KOL agency; L2 report etc.)

o Monthly and weekly reporting

§ Responsible for related monthly and weekly report consolidation based on internal & external requirements (H1/Regional etc.)

· Ecommerce & Website Management

o Manage the implementation of online brand initiatives/projects to promote key launches/messages enhancing brand visibility and business development, with specific focus on Chinese Market through brand own website (B.CN/Wechat miniprogram etc.) & retailer e-channels (KA/B2B/B2C sites) or any future projects

o Monitor online brands’ presence on related own & retailer websites, ensuring coherence and respect of brand guidelines in terms of product presentation, full pricing policy and web marketing agreements

o Sell in/sell out monitoring & forecast of own & retailer channels, work with HQ & regional team to pull together related tracking report on monthly basis

o Online customer experience enhancement based on analytics data & website performance, propose U/UI upgrades for related websites according to Chinese consumer behaviors with the goal to constantly improve CR if needed

o Online brand protection Fight against counterfeiters online (in collaboration with HQ IP team)

· Reporting Management

o Prepare related weekly/monthly or ad hoc reports including but not limited to below

§ Monthly EC & digital report

§ Weekly Digital & social report

§ New launch campaign report

§ Any related report & ad hoc reports

DESIRED SKILLS & EXPERIENCE

· Prior experience in the Beauty/Cosmetic industry with product marketing & digital/EMKT experience is preferred

· 5 years minimum experience managing Digital (360 Digital marketing & social media campaign; etc.) and Ecommerce project (webpage and EMKT) with a proven track record of campaign impact/result and EC traffic/sell out results

· Ability to think strategically and creatively, developing practical and specific strategies and tactics to produce tangible results

· Deep knowledge of online retail, digital marketing an e-commerce best practices

· Exceptional planning and project management skills

· Ability to manage and coordinate external resources (3rd party agencies) providing briefings, monitoring implementation and tracking results

· Fluent English communication skills

· Team player with problem solving attitudes

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Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism.
The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts.
Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand.
Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.