杭州招聘

Responsibility:

·         Provide insight about the category developments in the China market i.e. mktg/comm competition, clients, influencers, social media, trends, purchasing behavior in/outside China.

·         Develop plan to drive the category growth with focus on Marketing initiatives, Communication, PR, influencers, bloggers

·         Digitalize our boutiques to reflect watch images and initiatives.

·         Act as the contact to WBU Chinese business project leader to deliver consolidated information and feedback. Provides feedback so the Watch BU can continuously improve and jointly drive the market results

·         Planning & Analysis -  Animation and design a Watch Ambassador Program; lead, propose and plan future program in conjunction with Retail team

·         Establish contacts and relationships with Retail, Merchandising, Training & VM Teams, acquire knowledge of key Watch KPI’s, to be able to follow the execution of initiatives related to the category, providing or proposing actions where necessary

·         Understand the watch category or channel merchandising approach and promotions strategies towards sales & mktg teams.

·         Work with Merchandising team to acquire information on Competition analysis & benchmark on Bulgari Products Positioning

·         Steer Watch mktg/comm strategy based on market trends, competitor's strengths/weaknesses and competitive advantages

·         Ensure the production of the watch and cooperate with central functions for the definition and realization of the promotional material (brochures, leaflets, catalogues, etc.), managing the relevant support budget.

·         Ensure full integration among all departments (mktg/comm, merchandising, Training, VM) to maximize the impact of the category in China (measured in Sales, image/visibility indicators, on- time delivery of all marketing support tools, presentations to Press, PCO)

Educational:

·         Act as an ambassador for China Watches initiatives to deliver efficient and professional knowledge about Bulgari and High- End products to the press and clients.

·         Educate and equip sales advisors before the HJ Watches in conjunction with commercial trainers before the events so to create a joint effort for the Retail team to be familiarize with our products and are confident to present our products to clients.

·         Ongoing to educate the store managers in conjunction with Commercial trainers with basic and advanced knowledge of Haute Horlogerie.

·         Work with Commercial Trainers on an annual basis to effectively formulate an educational plan for the whole retail team

Requirement:

·         Bachelor degree and above

·         Fluent English

·         Strong knowledge and experience in Watches and PR agency experience. Acquire solid Marketing experience in managing a brand is required

·         Strong project management skills; Knowledge on Haute Horlogerie and Brand management

·         Excellent interpersonal and communication skill with strong business acumen

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism.
The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts.
Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand.
Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.