杭州 [切换城市] 杭州招聘杭州市场/营销招聘杭州产品/品牌经理招聘

Brand Marketing (职位编号:J183735)

网易集团

  • 公司规模:10000人以上
  • 公司性质:上市公司
  • 公司行业:网络游戏

职位信息

  • 发布日期:2019-04-21
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:本科
  • 职位月薪:4-5万/月
  • 职位类别:产品/品牌经理

职位描述

Responsibility
? Lead the development of marketing & PR Communication’s strategies for key product launches, seasonal moments and local marketing efforts
? Incorporate leaderships' long-term vision, strategic business priorities, key insights and past learning’s into compelling multi-platform campaigns
? Secure alignment and support from key leaders and cross-functional partners, as well as cross-channel marketing peers; collaborates with Lingerie Marketing partners to optimize launches and marketing programs
? Ideate and lead the implementation of various marketing programs designed to drive traffic, volume and profit to online and offline stores and site; anticipate and resolve potential problems/issues
? Develop and manage seasonal marketing budget, working closely with direct reports and Product Marketing team to prioritize key initiatives and maximize ROI
? Collaborate with Product development in seasonal narrative and micro-storytelling for Beauty across all different categories of business
? Embody the voice of the customer in the organization - use data to draw insights and build actionable strategies
? Execute engaging initiatives that strengthen ME Cosmetics 's awareness and cultural relevance to our customers
Requirements
? Bachelor's degree in Marketing or related field
? 4-7 years of experience in Marketing, Advertising in fashion and/or beauty field.
? Retail experience highly desirable; experience in Fashion and Beauty is a major plus
? Strong analytical skills - able to analyze complex data and identify key opportunities to build the brands
? Must be comfortable crafting well-structured, solid strategic marketing plans with fragmented qualitative and quantitative information
? Must thrive in a fast-paced, ever changing environment
? Highly organized, flexible and have a proven multi-tasking ability
? Working knowledge of digital space and cross-channel activation strategies and techniques
? Must be capable of developing a compelling business cases through a cohesive and well-told story
? Team player with the ability to navigate an organization, influence partners, build consensus and work across various functional departments
? Excellent written and verbal communication in both English and Chinese skills.

职能类别: 产品/品牌经理

公司介绍

网易 (NASDAQ: NTES)是中国领先的互联网技术公司,在开发互联网应用、服务及其它技术方面,网易始终保持国内业界的领先地位。网易对中国互联网的发展具有强烈的使命感,网易利用最先进的互联网技术,加强人与人之间信息的交流和共享,实现“网聚人的力量”。

1997年6月创立以来,凭借先进的技术和优质的服务,网易深受广大网民欢迎,曾两次被中国互联网络信息中心(CNNIC)评选为中国十佳网站之首。

网易作为中国网站的领先者,始终致力于电子商务及IT产业的持续发展,同时也在努力促进中国人民的数字化生活。为了这个目标,网易把亿万的网民聚集在一起,实现资讯的共享,为用户提供更好的服务,为他们创造更愉悦的在线体验。

联系方式

  • Email:liqiang04@corp.netease.com
  • 公司地址:地址:span西北旺东路10号院中关村软件园二期西区7号A座