杭州招聘

Role (Purpose of the job)

To support UD Brand launch projects globally driving related launch scenario analysis and launch preparation. Support launch project validation process and launch implementation related to UD Brand and Marketing function.

Key Responsibilities

·Fully coordinate and represent brand and marketing function on selected UD launch projects

·Support mapping and coordination of the overall UD launch projects portfolio

·Drive inputs for launch strategy Brand positioning, Competitor Comparison, Market Figures, Price & Segmentation and communication messages

·Analyze Business Intelligence inputs to support launch strategy development.

·Communicating with different Business Areas and input generators (GTT, GTO, and Commercial Areas) for both concept and strategy development and launch implementation.

·Manage Launch Project issue log and Brand and Communication project documentation.

·Interface with marketing, communication and branding suppliers (e.g. research companies, branding agencies, market data base, media and communication agencies, tourism, event agencies ...).

·Coordinate and implement internal events related to his/her launch project network activities (e.g. group meetings, conferences, workshops).

·Perform other duties as assigned, including ad-hoc project task or launch activities practical demands.

Authority

·Follow UDGB authorization policies and guidelines

·Represent UDGB Launch Project department in related meetings

Key interfaces

·Other project organization (GTT, GTO, Parts...)

·All commercial areas (APAC, EMEA, AMERICAS and JV) departments related to launch activities

·APAC Commercial Areas Organizations (Asia Sales, Japan, Australia...)

·Other Global Brands Launch Project organizations (VTGB, MTGB, RTGB and ETGB)

·Other UDGB teams (PD, PS and Multi-Brand Marketing)

·Other UDGB Brand Strategy and Marketing department members (Brand Development and Marketing Communications)

·Other APAC Staff departments (Legal, strategy, Communication, Controlling...)

·Business Partners

Key performance indicators

·Project documentation according to GDP and Launch Project process

·Launch project scenarios and launch strategy recommendation

·Fulfil the timeline and deliverables for projects

Main competence requirements

·University Degree (preferably majoring on Marketing/Economics/Communication/Administration/Engineering related areas)

·Excellent verbal and written communication skills in English

·Integrity and trust, in line with Volvo Way

·Proactive attitude, Good leadership and networking skills

·Excellent analytical thinking skill

·Excellent communication skill

·Experience in Project Management

Good to have

·Experience with Launch and/or Product projects

·Experience with market research, business intelligence, segmentation

·Knowledge about UD trucks

·Project knowledge (GDP or other)

·Product basic knowledge (Trucks)

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