杭州招聘

JOB SUMMARY:

As a supporting functional role, he/she will support Executive Sr. Director to develop PR/Digital/Social strategy and work with CRM team to develop store engagement activation. and is responsible for execution performance to deliver overall marketing objective. He/she will also work with brand director to ensure the budget forecast, communication assets development, and daily operations are fully aligned with each brand’s marketing/commercial planning and executions.

COMPETENTCIES:

1. Strategic Orientation
2. Talent Builder
3. Drives Result
4. Learning Agility

RESPONSIBILITIES:

Public Relations:

• Demonstrates strategic thinking in strategy,planning, timelines and budget management throughout the year.
• Works with Executive Sr. Director to develop annual/seasonal/monthlyPR communication calendar and media pitch plan for brand storytelling andproduct communications.
• Manages PR agency, sets performancemeasurements, responsible for agency performance
• Shows creative thinking and actively seek opportunitiesand execute to build brand credibility and drive sales.
• Manages good relations with localtrend/fashion/lifestyle media:
• regularly invites mediato visit showroom, and strategically provides/seeds products for media pitchand editorials to drive business results.
• ensure that Gap and OldNavy. Brand’s products should appear in every relevant media title withsignificant exposure (at least half page) in premium section or front pages.
• pitch fashion storiesfor product exposure to build fashion credibility for Gap and Old Navy.
• Develop brief for media pitch,including strategy/target publication/editorial topics & angles on annual /seasonal / monthly basis.
• Brief and manages seasonal media events,responsible for creative assets/communications materials development, eventexecutions and results, budget management, and post buy and report.
• Works with Brand Manager, Merchant/IM, VM, CorpPR team to create and manage compelling seasonal press previews that supportseasonal marketing concepts and messages and deliver key product stories.
• Proofreads and confirms all locally developed PRPress Kit and communication materials to media/KOL.
• Develops andproofreads all media and KOL coop contents: editorials, videos, advertorials, socialposts, etc.
• ReportsPR performance with strong media clippings on bi-weekly and monthly basis forGap and Old Navy.
• Organizesmonthly review meeting with PR agencies, inviting Executive Sr. Director andBrand Managers.
• Develops strong cross functional relationships – influence and leverage PR successes across organization
• Key person responsible for organizing and managing incoming (receipt and check-in)and outgoing samples deliveries, ensuring sample rooms and showrooms are kept clean, organized and well managed.
• Facilitatesdelivery of marketed samples for key events such as media preview, company /sponsored events.
• Efficiently manages budgets on all PR activities whilst maintaining high standards for executions and aiming to achieve set performance measurements and ROI.
• Reportsbudget forecast on monthly basis and ensures the forecast is on track withfinance report.
• Responsibleand ensures PR contracts/work orders/finance process fully follow companypolicy.

Digital & Social Marketing

QUALIFICATIONS:

1) Required knowledge, skills & abilities:

• Initiative: Ability to lead identify and capitalizeon opportunities with emphasis on PR/Digital/Social media.
• Ethics: independent but also team player. Roll upsleeves to work on detailed executions. An agile self-starter,results-orientated, has strong sense of accountability and ownership. Able todeal with ambiguity. Proactive thinker.
• Influence: Ability to influence across theorganization, including senior management.
• Communications: Fluent listening, speaking,reading, and writing communication skills in Mandarin and English.
• Analysis: Strong analytical and research skills,combined with sound business judgment.
• Creativity: Ability to generate creative ideas fromanalysis.
• Customer Insight: Ability to be the “voice of the customers”.
• Brand: Understanding the positioning of Gap and OldNavy brand (including aesthetic and taste level).
• Relationships: Proven experience and ability to workcross-functionally.
• Intellectual Horsepower: Ability to apply strategicthinking in Brand Marketing.
• Cultural: A team player. Able to interact withpeople from different cultures in a way that promotes understanding, and isrespectful and effective.
• Language: Native or bilingual proficiency in Mandarinand English. Able to comprehends and understand the nuance of Chinese culturecontexts and local customer insight/behavior in respective region (MainlandChina, Hong Kong, Taiwan)
• Work experience: Managing PR& Event/Digital/Social/CRM for international brands in Greater China is preferable.
• Passion: For Retail and fashion.

2) Minimum Education Level

• Bachelor’s degree or above.

3) Experience Required

• 10+ years of 360-degree marketing experience,preferably in consumer goods, retail, fashion, apparel, or cosmetics.
• Project management skills.
• Influence communication skills.

职能类别： 市场/营销/拓展总监 公关总监

关键字： PR digital social

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