杭州招聘

职位描述：
Role summary/Purpose
We are looking for a hands-on, self-driven, passionate and result-oriented star in marketing and business development to join EF’s fast growing study abroad business unit and help take our product presence to new level in China.
The right person will thrive challenging, fast pace environment and the role will be varied and never boring – responsibilities will range from running acquisition campaigns in new O2O and social media channels, to finding, negotiating and launching integrated social and offline campaigns with partners in the travel, lifestyle, and education sectors.
The person will also get to work as part of a marketing team looking across multiple customer segments (school and university students, their parents, and single young professionals) and multiple products – short term (海外冬夏令营, 短期大学生、白领游学) and long term (长期本硕博预科) study abroad programs.

Responsibilities
? Launch acquisition campaigns in new channels such as 直播 and O2O platforms, as well as new campaigns in channels such as Weixin, Weibo, QQ Ctrip etc . Work includes :
o Finding and negotiating cooperation with media channels and partners
o Working out appropriate creative and offers to fit the channel’s unique characteristics, user base, and pricing/cost model
o Executing, evaluating and optimizing campaigns to maximize ROI and ensure we are able to grow the business through new channels on an ongoing basis
? Find, negotiate and launch integrated win/win campaigns with academic partners (ranging from university student associations, to banks and immigration agents) with the goal to maximize brand exposure and acquisition of leads at the a sensible ROI to the organization
? To use EF CRM systems to track and report on performance
? Provide support to other areas of marketing and BD as needed

Desired Skills and Experience
? BA/BS Degree required, Marketing, Advertisement, PR, E-commerce and Digital Media majors are preferred.
? Minimum 3 years’ marketing / BD experience with 2 years’ hands-on China online marketing experience
? Savvy with internet, mobile and other new digital media
? Native Mandarin speaker and writer, Fluent in English
? Experience with standard Microsoft office (Excel, PPT)
? Hands-on working experience with a few China demand –side / digital advertising platforms (DSPs) preferred
? Strong project management ability, to communicate effectively and collaboratively with China and Asia marketing and sales teams
? Outgoing personality and personal passion for international travel and online marketing activities, want to develop future career in an international platform

Qualification/Requirements
? Bachelor degree
? Native Mandarin speaker, Fluent in spoken English
? Basic PC knowledge
? Experienced in sales and pre-sales, CRM systems, processes and KPIs

Desired Characteristics:
? Hungry for success and self-driven
? Result driven and ability to handle stress
? Ability to juggle multiple priorities and projects
? Obsessed with selling and uncovering customers’ needs
? Relevant sales experience with different customer segments (parents, students, adults)
? Outstanding communication and interpersonal skills
? Strong desire to grow and strive for a longer career path in EF


About Us
EF Education First is an international education company that specializes in language training, educational travel, degree preparation and cultural exchange.

Located across the globe, our language centers for youth, adults and professionals combine the best of traditional, in-school teaching with innovative language-learning technology. We offer intensive language instruction abroad in English, Spanish, French, German, Italian, Japanese and Chinese. Courses run from 2 to 52 weeks for students traveling independently or in escorted groups of all levels and abilities. 举报 分享

关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
 
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.