杭州招聘

Responsibility:

· Overlook all product placement and sample trafficking for the RTW category

· Plan and execute all showroom presentations in partnership with the PR Manager for Accessories

· Pro-actively maximize brand and new products exposure and opportunities for positive free publicity for company while enhance integration with other elements of the marketing projects.

· Build, develop & maintain strong media relations and entertainment network and drive a systematic media clippings database for brand including evaluation of publicity.

· Maintain brand awareness and secure seasonal editorial coverage in national publications resulting in profitability of product categories,

· Work closely with global and regional press office and planning seasonal publicity strategies to coincide with initiatives, including presentations to the press, pitching stories about the brand and targeting covers and full page editorials

· Research new media outlets for editorial product placement

· Proofread the brand story and special feature, prepare the competitor report/events and market intelligence and analyze the competitor media exposure and editorial as well.

· Able to track editorial positioning and pro-actively work on increasing year over year coverage and think creatively and outside the box in terms of increasing exposure

· Communicate, coordinate, and supervise PR agency for quality control and event fluency.

· Work with Events team to execute all special events and promote image events in appropriate targeted channels

· Partner with international PR offices to deliver a cohesive brand image, supporting international publications and driving a worldwide public relations/marketing strategy

· Internal communication, functional liaison and utilization support

· Keep up to date, accurate inventories of merchandise and organize sales of all PR merchandise to roll back into budget

· Track all editorial credits, clips, etc.

Requirement:

· Bachelor degree

· 2-3 years experiences in PR or marketing communications in international luxury fashion brands;

· Existing strong relationships within the fashion editorial community

· Precise understanding of brand target demographic, familiar with consumer demand and psychology

· Solid knowledge of luxury and fashion industry

· Excellent spoken and written English as well as Chinese

· Good interpersonal skills, detailed minded, well organized, multi-tasking

· Good team player

Michael Kors is a leading American luxury lifestyle brand with an influential global presence, offering women's accessories, footwear, clothing and fragrance collections under the signature Michael Kors Collection, KORS Michael Kors and MICHAEL Michael Kors labels. In addition, the company offers men's sportswear, tailored clothing, furnishings and fragrance under the Michael Kors label. Each reflects the unique point of view of designer Michael Kors: style that successfully juxtaposes tailored and glam, sexy and sporty, polished and casual, whether for day or night, weekend or work, home or destination. Created in 1981 and headquartered in New York City, the Michael Kors organization will have over 200 stores in 74 countries worldwide by the end of 2011, as well as a wholesale distribution to top department and specialty stores globally.

1984 Michael Kors hosts his first runway show

1990 KORS Michael Kors bridge label launches

1998 Michael Kors is named creative director of storied French luxury house Celine, a division of LVMH
     Michael Kors creates the wardrobe for Renee Russo's starring role in the remake of the classic
     film The Thomas Crown Affair, released in 1999.

1999 LVMH acquires one-third of Michael Kors LLC
     Michael Kors receives Council of Fashion Designers of America (CFDA) Womenswear Designer of the Year award

2000 Michael Kors first Collection store, the flagship, opens on Madison Avenue in New York City
     Michael Kors signature women's fragrance launches in collaboration with LVMH

2001 Michael Kors signature men's fragrance launches in collaboration with LVMH
     Michael Kors Collection accessories line launches

2002 Michael Kors Collection for men launches

2003 Michael Kors receives CFDA Menswear Designer of the Year Award
     KORS Michael Kors fragrance launches in collaboration with LVMH Sportswear Holdings Limited
     acquires majority stake in Michael Kors
     Michael Kors inks new licensing agreement with Estee Lauder for all future fragrance introductions
     [the signature Michael Kors fragrance continues to be regularly produced, while a number of
     singular fragrances are also regularly launched under the Michael Kors brand, including Sheer Eau
     De Parfum, Gold, Very Hollywood and Island Michael Kors Very Bali, among others]

2004 MICHAEL Michael Kors accessories and apparel collections launch
     Michael Kors watch collection launches in collaboration with Fossil
     Michael Kors global ad campaign launches in the first of an ongoing collaboration with
     photographer Mario Testino
     Michael Kors joins "Project Runway," the Emmy award-winning reality TV show, as a judge

2005 MICHAEL Michael Kors shoe collection launches
     Michael Kors eyewear collection launches in collaboration with Marchon Eyewear

2006 Michael Kors first Lifestyle store opens
     Michael Kors e-commerce site, www.michaelkors.com, launches
     Michael Kors is awarded Accessory Council's ACE Award for Designer of the Year

2008 Michael Kors signs a licensing agreement with Iris to produce Collection shoes

2009 Michael Kors is granted the Star Honoree award at Fashion Group International's Night of Stars
     Michael Kors dresses First Lady Michelle Obama for her official White House portrait

2010 Michael Kors Japan KK is established
     Michael Kors wins CFDA Lifetime Achievement Award, presented by Vogue editor in chief Anna
     Wintour
     Michael Kors is granted the Hall of Fame Award from The Fragrance Foundation

2011 Michael Kors Inc celebrates its 30th anniversary, opening the Paris boutique on Rue St. Honoré
     and debuting the new NYC Collection flagship on Madison Avenue
     Michael Kors launches jewelry collection in collaboration with Fossil
     Michael Kors launches men's underwear in partnership with Phillips-Van Heusen
     Michael Kors launches new global online destination, Destination Kors
     Michael Kors receives the amfAR Award of Courage