ECommerce Services Manager(职位编号：GRE0101J)
希尔顿酒店集团
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2012-11-02
- 工作地点：上海
- 招聘人数：若干
- 工作经验：五年以上
- 学历要求：本科
- 职位类别：电子商务经理/主管
职位描述
An eCommerce Services Manager with Hilton Worldwide will be the dedicated point of contact for hotels, owners, and regional teams to execute eCommerce activities and ensure activities are aligned and consistent with overall brand strategy.
What will it be like to work for this Hilton Brand?
With thousands of hotels in more than 80 countries, Hilton Worldwide offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travelers who stay with us every year a welcome they will never forget.
If you understand the importance of a proper welcome and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Team Member with Hilton Worldwide. Because it’s with Hilton Worldwide where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. We're Hilton Worldwide. Welcome.
What will I be doing?
As an eCommerce Services Manager, you will be the dedicated point of contact for hotels, owners, and regional teams to execute eCommerce activities; develop “opt-in” services such as local hotel, paid search, strategic linking, email, landing pages etc to exploit existing brand resources, and ensure activities are aligned and consistent with overall brand strategy; execute brand level e-promotions at regional and local market level; and act as an additional online expertise resource working with regional revenue management, marketing, sales and BPS, operating in an owner agnostic approach. Specifically, you will be responsible for performing the following tasks to the highest standards:
Manage the international source market website, with specific focus on improving/increasing hotel share of wallet in the market via the online space
Understand and adhere to all overarching brand standards around voice and message but customize for target audience and market (i.e. localization) as needed
Promote, drive engagement, and manage delivery of all eCommerce Pay to Play programs with hotels and regional teams, to drive online revenues, leveraging existing brand communication vehicles
Trial and implement new local services and share Best Practices with Global Online for onward communication / sharing with Brands, Customer Marketing and other Area eCommerce teams
Serve as primary contact for hotels and regional teams to engage with Global Online group for incremental online tools/resources beyond Brand system-wide standard offering
Optimize the local hotel website, localizing and publishing appropriate local, regional and global promotions, consistent with Brand guidelines
Support the Brands, Customer Marketing, HSW, BPS, and regional teams in executing global programs in the local online market through localization, management and retailing of source market website, and by modifying existing programs to support seasonal brand messages
Collaborate with 'Brand Managers - hotel tools and resources' to ensure brand messages (webinars/training) are shared with hotel GM's and franchise/management groups so visibility and option of best demonstrated practices and ROI is shared to support engagement of these resources
Provide analytics ROI and efficiency when programs should be leveraged and reviewed to be automated by the Brands across all hotels
Ensure appropriate communication with other regional teams and back up to central brand teams to ensure alignment and optimum execution, globally and locally
Continue to seek-out and develop new forms of cutting-edge technologies for test-and-learn applications to drive competitive advantage, revenue and plan ROI
You should plan to spend your time in the following ways:
Planning Activities (20% of the time). Tasks may include:
Research and help to identify business opportunities for [AREA} hotel online performance improvement and reports findings and conclusions to upper management
Manage the objectives for the department/project and how those objectives are going to be accomplished
Organising Activities (30% of the time). Tasks may include:
Work with key stakeholders, agencies and departments in [AREA}, structuring the resources and activities of the department/project so objectives are accomplished
Disseminate, organize and communicate regarding assignments and projects within the department/project team
Evaluate and streamline business processes to maximize efficiency and effectiveness within the department
Work with 'Manager - hotel tools and resources' to ensure hotel and regional promotions are aligned with over-arching brand positioning and strategy
Manage the cross-functional links between Global On Line Services, and Key Stakeholders/Departments in [AREA]
Adhere to measurements of Global eCommerce for the websites to ensure effectiveness, usage and awareness.
Directing Activities (20% of the time). Tasks may include:
Implement and manage departmental processes and procedures to ensure strategies and directives of department are carried out and in accordance with department and company objectives
Oversee the development and administration of all [AREA] eCommerce programs
Communicate important and necessary information to stakeholders via memos, reports and phone calls
Manage third party relationships; identifies primary eCommerce vendors locally, negotiate and monitor quality and cost of services
Leverage effective partnerships with Global eCommerce, Search, Revenue Management, Brand Sales, Brand Marketing, HSW, and Hotel Operations
Inform upper management of department’s progress and advise them on key issues to help the decision making process
Controlling Activities (30% of the time). Tasks may include:
Oversee proper controls to ensure that all eCommerce processes and procedures are in place and effective site management is maintained
Oversee and evaluate systems to ensure all critical functionality is operating as designed and to identify opportunity for development
Own and manage all [AREA] eCommerce activities. (i.e. process, function, project)
Ensure established performance standards for [AREA] eCommerce department (i.e. department, job, project) are met
Assess actual performance against standards to determine whether the [AREA] eCommerce department (i.e. department, team, project) is on target to reach goals and takes corrective actions as necessary
Ensure business plan is being followed and goals are being achieved and provides feedback accordingly
Enforce policies and procedures that will improve the overall operation and effectiveness of the department and Company
Operate within established budgetary parameters
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.
Participate in future requirements gathering activities relating to the development of Global and local websites
Support brand teams with analytics of hotel engagement and metrics
Liaise with local content providers to ensure all new/updated content activities are delivered
Provide required regular and ad hoc reports
Support any and all other job duties as assigned
What are we looking for?
Team Members serving Hilton Worldwide, its Brand hotels and vacations are always working on behalf of our Guests and working with other Team Members.
To carry out your job effectively, you will need to demonstrate proficiency with the following personal skills, qualities and attributes:
Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
Ability to analyze website performance data (i.e. financial, statistical and/or performance)
Excellent interpersonal skills that build trust and instill confidence in order to motivate and influence others
Absolute discretion and confidentiality regarding sensitive information
Ability to take initiative to identify, prioritize and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals
Strong problem solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems; ability to help develop problem solving skills among direct reports and other team members as appropriate
Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
Ability to collaborate with others and act in an objective manner in order to effectively solve problems and stay on track towards accomplishing organizational goals
Proficient web analytics (i.e. technical) skills with the ability to quickly learn new programs and train staff
Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
Knowledge of business mathematics, including ability to calculate percentage changes and averages/ weighted averages; working knowledge of Microsoft Excel, including ability to understand/manipulate basic spreadsheets
Understand of principles and practical application of driving engagement and awareness of websites
To successfully fill this role, you must possess the follow qualifications:
Four (4) year college degree or significant work experience in lieu thereof
Four (4) years of experience in online marketing roles in Europe
It would be advantageous in this position for you to demonstrate the following distinction:
Advance degree in business studies / marketing preferred
Optimum mix of work experience would result in five (5) or more years of experience in hotels, marketing and eCommerce roles
Supervisory experience advantageous
In depth knowledge of driving engagement and awareness of websites
Proficiency with MS Word, Excel, PowerPoint and Outlook
What benefits will I receive?
Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the The Hilton Club which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.
Learn more now about Hilton Hotels & Resorts --- the global leader of hospitality.
More than 500 locations and nearly 200,000 rooms across six continents
Innovations include: pioneering the airport hotel concept, becoming the first coast-to-coast hotel chain in the US, and the first to install televisions in Guest ooms
Flagship brand of Hilton Worldwide with properties in more than 77 countries
More than 70 world-class resorts and more nearly 200 full-service spas
Harris Poll EquiTrend®, Brand of the Year - Full Service Hotel for 2010 and Learn more now about Hilton Hotels & Resorts --- the global leader of hospitality.
More than 500 locations and nearly 200,000 rooms across six continents
Innovations include: pioneering the airport hotel concept, becoming the first coast-to-coast hotel chain in the US, and the first to install televisions in Guest ooms
Flagship brand of Hilton Worldwide with properties in more than 77 countries
More than 70 world-class resorts and more nearly 200 full-service spas
Harris Poll EquiTrend®, Brand of the Year - Full Service Hotel for 2010 and 2011
Number one global brand awareness in the hospitality industry
What will it be like to work for this Hilton Brand?
With thousands of hotels in more than 80 countries, Hilton Worldwide offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travelers who stay with us every year a welcome they will never forget.
If you understand the importance of a proper welcome and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Team Member with Hilton Worldwide. Because it’s with Hilton Worldwide where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. We're Hilton Worldwide. Welcome.
What will I be doing?
As an eCommerce Services Manager, you will be the dedicated point of contact for hotels, owners, and regional teams to execute eCommerce activities; develop “opt-in” services such as local hotel, paid search, strategic linking, email, landing pages etc to exploit existing brand resources, and ensure activities are aligned and consistent with overall brand strategy; execute brand level e-promotions at regional and local market level; and act as an additional online expertise resource working with regional revenue management, marketing, sales and BPS, operating in an owner agnostic approach. Specifically, you will be responsible for performing the following tasks to the highest standards:
Manage the international source market website, with specific focus on improving/increasing hotel share of wallet in the market via the online space
Understand and adhere to all overarching brand standards around voice and message but customize for target audience and market (i.e. localization) as needed
Promote, drive engagement, and manage delivery of all eCommerce Pay to Play programs with hotels and regional teams, to drive online revenues, leveraging existing brand communication vehicles
Trial and implement new local services and share Best Practices with Global Online for onward communication / sharing with Brands, Customer Marketing and other Area eCommerce teams
Serve as primary contact for hotels and regional teams to engage with Global Online group for incremental online tools/resources beyond Brand system-wide standard offering
Optimize the local hotel website, localizing and publishing appropriate local, regional and global promotions, consistent with Brand guidelines
Support the Brands, Customer Marketing, HSW, BPS, and regional teams in executing global programs in the local online market through localization, management and retailing of source market website, and by modifying existing programs to support seasonal brand messages
Collaborate with 'Brand Managers - hotel tools and resources' to ensure brand messages (webinars/training) are shared with hotel GM's and franchise/management groups so visibility and option of best demonstrated practices and ROI is shared to support engagement of these resources
Provide analytics ROI and efficiency when programs should be leveraged and reviewed to be automated by the Brands across all hotels
Ensure appropriate communication with other regional teams and back up to central brand teams to ensure alignment and optimum execution, globally and locally
Continue to seek-out and develop new forms of cutting-edge technologies for test-and-learn applications to drive competitive advantage, revenue and plan ROI
You should plan to spend your time in the following ways:
Planning Activities (20% of the time). Tasks may include:
Research and help to identify business opportunities for [AREA} hotel online performance improvement and reports findings and conclusions to upper management
Manage the objectives for the department/project and how those objectives are going to be accomplished
Organising Activities (30% of the time). Tasks may include:
Work with key stakeholders, agencies and departments in [AREA}, structuring the resources and activities of the department/project so objectives are accomplished
Disseminate, organize and communicate regarding assignments and projects within the department/project team
Evaluate and streamline business processes to maximize efficiency and effectiveness within the department
Work with 'Manager - hotel tools and resources' to ensure hotel and regional promotions are aligned with over-arching brand positioning and strategy
Manage the cross-functional links between Global On Line Services, and Key Stakeholders/Departments in [AREA]
Adhere to measurements of Global eCommerce for the websites to ensure effectiveness, usage and awareness.
Directing Activities (20% of the time). Tasks may include:
Implement and manage departmental processes and procedures to ensure strategies and directives of department are carried out and in accordance with department and company objectives
Oversee the development and administration of all [AREA] eCommerce programs
Communicate important and necessary information to stakeholders via memos, reports and phone calls
Manage third party relationships; identifies primary eCommerce vendors locally, negotiate and monitor quality and cost of services
Leverage effective partnerships with Global eCommerce, Search, Revenue Management, Brand Sales, Brand Marketing, HSW, and Hotel Operations
Inform upper management of department’s progress and advise them on key issues to help the decision making process
Controlling Activities (30% of the time). Tasks may include:
Oversee proper controls to ensure that all eCommerce processes and procedures are in place and effective site management is maintained
Oversee and evaluate systems to ensure all critical functionality is operating as designed and to identify opportunity for development
Own and manage all [AREA] eCommerce activities. (i.e. process, function, project)
Ensure established performance standards for [AREA] eCommerce department (i.e. department, job, project) are met
Assess actual performance against standards to determine whether the [AREA] eCommerce department (i.e. department, team, project) is on target to reach goals and takes corrective actions as necessary
Ensure business plan is being followed and goals are being achieved and provides feedback accordingly
Enforce policies and procedures that will improve the overall operation and effectiveness of the department and Company
Operate within established budgetary parameters
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.
Participate in future requirements gathering activities relating to the development of Global and local websites
Support brand teams with analytics of hotel engagement and metrics
Liaise with local content providers to ensure all new/updated content activities are delivered
Provide required regular and ad hoc reports
Support any and all other job duties as assigned
What are we looking for?
Team Members serving Hilton Worldwide, its Brand hotels and vacations are always working on behalf of our Guests and working with other Team Members.
To carry out your job effectively, you will need to demonstrate proficiency with the following personal skills, qualities and attributes:
Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
Ability to analyze website performance data (i.e. financial, statistical and/or performance)
Excellent interpersonal skills that build trust and instill confidence in order to motivate and influence others
Absolute discretion and confidentiality regarding sensitive information
Ability to take initiative to identify, prioritize and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals
Strong problem solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems; ability to help develop problem solving skills among direct reports and other team members as appropriate
Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
Ability to collaborate with others and act in an objective manner in order to effectively solve problems and stay on track towards accomplishing organizational goals
Proficient web analytics (i.e. technical) skills with the ability to quickly learn new programs and train staff
Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
Knowledge of business mathematics, including ability to calculate percentage changes and averages/ weighted averages; working knowledge of Microsoft Excel, including ability to understand/manipulate basic spreadsheets
Understand of principles and practical application of driving engagement and awareness of websites
To successfully fill this role, you must possess the follow qualifications:
Four (4) year college degree or significant work experience in lieu thereof
Four (4) years of experience in online marketing roles in Europe
It would be advantageous in this position for you to demonstrate the following distinction:
Advance degree in business studies / marketing preferred
Optimum mix of work experience would result in five (5) or more years of experience in hotels, marketing and eCommerce roles
Supervisory experience advantageous
In depth knowledge of driving engagement and awareness of websites
Proficiency with MS Word, Excel, PowerPoint and Outlook
What benefits will I receive?
Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the The Hilton Club which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.
Learn more now about Hilton Hotels & Resorts --- the global leader of hospitality.
More than 500 locations and nearly 200,000 rooms across six continents
Innovations include: pioneering the airport hotel concept, becoming the first coast-to-coast hotel chain in the US, and the first to install televisions in Guest ooms
Flagship brand of Hilton Worldwide with properties in more than 77 countries
More than 70 world-class resorts and more nearly 200 full-service spas
Harris Poll EquiTrend®, Brand of the Year - Full Service Hotel for 2010 and Learn more now about Hilton Hotels & Resorts --- the global leader of hospitality.
More than 500 locations and nearly 200,000 rooms across six continents
Innovations include: pioneering the airport hotel concept, becoming the first coast-to-coast hotel chain in the US, and the first to install televisions in Guest ooms
Flagship brand of Hilton Worldwide with properties in more than 77 countries
More than 70 world-class resorts and more nearly 200 full-service spas
Harris Poll EquiTrend®, Brand of the Year - Full Service Hotel for 2010 and 2011
Number one global brand awareness in the hospitality industry
公司介绍
希尔顿是全球***的酒店集团之一，在全球117个国家和地区拥有近6000家酒店，总计超过950,000间客房。成立至今超过100年，我们已经成为酒店行业标杆并创建了包括华尔道夫酒店及度假村，康莱德酒店及度假村，希尔顿嘉悦里酒店，希尔顿酒店及度假村，希尔顿格芮精选酒店，希尔顿逸林酒店及度假村，希尔顿花园酒店，希尔顿欢朋酒店等18个世界级品牌的组合。我们屡获殊荣的顾客忠诚计划——希尔顿荣誉客会目前拥有超过100,000,000名会员。