衡阳招聘

Responsibilities

1. Trade strategy development/implementation
? Develop in conjunction with Sales and Brand Marketing team the trade strategy for all brands that are consistent with company's marketing strategy. Develop channel strategies and plans, tailored by major account
? Manage and execute national and customer-specific promotions/events
? Design customer activity calendar and work with field sales to ensure proper implementation and execution; Supervise/conduct retail audit
? Ensure alignment across the Sales and Brand Marketing organizations in planning, communication and execution
? Analyze internal POS, competitive activities and research data to develop shopper/channel/customer insights and formulate action plans
? Actively participate in product and merchandising training to field sales

2. Trade spending management
? Establish guideline and principles for trade spending
? Be responsible for trade budget planning, execution and analysis
? Evaluate trade program effectiveness



Qualification

1. Required Knowledge/ Skills
? Advanced analytical skills
? Strong project management and organization skills
? Abilities to work across functional areas, including Sales, Marketing, Operations/Logistics, and Finance
? Ability to work autonomously, prioritize and meet deadlines
? Good sense of creativity
? Strong verbal and written communication skills (both mandarin and English)
? Passionate, positive, creative problem solving
? Willing to travel (domestic travel up to 50%)

2. Preferred Job Experience/Education
? 8 stretching experience in similar position with consumer packaged goods industry strongly preferred
? 2+ Years people management
? Bachelor degree in Marketing, Sales or related majors; Master or MBA background is preferred

美泰公司，在全球致力引导儿童学习、发展、玩乐，启发新世代的孩子们去创造一个更美好的未来。自1984年美泰在中国建立首个合作伙伴关系以来，公司在中国市场的业务获得了显著增长。

凭借旗下一系列的世界知名品牌，包括芭比（Barbie）、费雪（Fisher-Price）、风火轮（Hot Wheels）、托马斯&朋友（Thomas & Friends）、美高积木（Mega Bloks），美泰始终致力于通过丰富的内容、创新的玩具、有趣且有意义的现实生活体验，帮助孩子们激发更大的潜能。

除此之外，美泰与阿里巴巴、复星、宝宝树等行业领军企业合作，为中国儿童和家庭引入“玩学俱乐部”。 美泰深信玩乐的力量，并认为玩乐与各个年龄段孩子的学习及成长间有着极其重要的联系。

Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. In China, since the establishment of its first partnership in 1984, Mattel has grown its presense substantially.

Through the portfolio of iconic consumer brands, including Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, and Mega Bloks, we create systems of play, content and experiences that help kids unlock their full potential.

We also partner with industry leaders like Alibaba, Fosun and Babytree to introduce thought leadership in child development to China. We strongly believe in the value of play and continue to advocate purposeful play at all ages.