Shopper Development Executive
高露洁棕榄（中国）有限公司 Colgate-Palmolive (China) Co.,Ltd & Colgate (China) Co.,Ltd
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2013-03-26
- 工作地点：广州
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 职位类别：市场通路经理/主管 业务分析经理/主管
职位描述
PURPOSE STATEMENT: The Shopper Development Executive reports to the Shopper Development Manager and is responsible for developing and managing national customer strategies and the 5P tactics for each of their retail environments they manage based on shopper and trade expertise. The person mainly interacts with Consumer Marketing, Customer Management and Finance to ensure the strategy is cohesive with the Commercial and Financial goals of the company. |
MAJOR RESPONSIBILITIES: 1. RE Go to Market Strategy: Must define the RE and how it is different to other REs. Must then define the GtM, SKUs, promotions and price strategy for this RE in co-ordination with Consumer Insights, Customer Marketing and Customer Management Teams. 2. Leading shopper insight development and application by channel: Develops specific shopper insights that enable the Customer Management Team to create the capability to win with the specific shoppers in each RE. 3. Objective setting, activity coordination, Channel spending and results tracking: Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Customer Management on time and accurately. Setting and tracking business and spending results and communicating to senior management. 4. Commercial Drive: Responsible for identifying and securing the support their RE requires achieving undisputed share leadership. |
PROBLEM SOLVING & DECISION MAKING: Guidance received: National Customer Marketing Director, Channel Development Manager, Consumer Marketing and Customer Management Complexity of analysis: Needs to understand Retail environment, Colgate CM5P Strategy, competitive trends and strategies, resources allocation analysis. Impact of decisions: Delivers RE/Channel sales target and 5P goals. Special environments/conditions: Based in Guangzhou (HQ) and able to frequent travel & work in the field. |
MAJOR CONTACTS: Internal: Sales Organization, Consumer Marketing and Fin. External: Trade Customers, Third party service provider, e.g. Software vendors |
EDUCATION AND /OR EXPERIENCE Education: University Degree Experience: 3+ years of business experience, minimum 2 years Field Sales management positions. FMCG will be preference. Special Knowledge: Computer literacy,eg.VBA language and Excel Maros. good English language skills, Key Account/Distributor Management, CM5P trained Competencies: See China Sales Competencies and Ca |
公司介绍
We are the clear global leader in oral care, liquid soaps and underarm protection. In other categories, our brands encompass a range of products that play a familiar role in daily hygiene all over the world. With a passion of commitment to our values, a clear focus on strategic priorities, and a prompt and perfect execution; we serve people everyday with well-known brands that make their livers healthier and more enjoyable.
The first Colgate toothpaste was produced in China in 1993, and ever since then, we have become the oral care leader linking closely with people’s daily life, and have become the major players in personal care and home care categories. And at the present, we start to introduce pet nutrition products to China.
Today, we have commercial offices and manufacturing sites in Guangzhou, Beijing, Shanghai, Chengdu, Yangzhou and Hong Kong with now has more than 5,000 employees. Our Huangpu Plant based in Guangzhou and Sanxiao Plant in Yangzhou has become the largest toothpaste plant and toothbrush plant in Colgate globally.
联系方式
- 公司网站：http://colgate.com.cn
- 公司地址：天河区珠江新城冼村路5号 凯华国际中心 (邮编：510000)