MARKETING MANAGER 电子商务市场经理
绫致时装(天津)有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2012-11-13
- 工作地点:北京
- 招聘人数:若干
- 职位类别:电子商务经理/主管
职位描述
Responsibilities
1,As eCommerce Marketing Manager you will be responsible for developing and implementing the company's digital strategy and online advertising methods in collaboration eCommerce management team, and brand sales marketing team members. Other key responsibilities include:
2,To be responsible for developing, executing and delivering the company's digital marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels, official website and portal websites.
3,To be responsible for managing online branding, communications and campaigns through the company websites, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.
4,To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
5,To act as key liaison with all portal partners, e.g, Taobao, 360Buy, Yintai, QQ and others as required.
6,To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
7,Work with Creative Director and Brand Managers to improve the design, usability, content and conversion points of the company website and for the promotion and growth of the company's web properties.
8,To work with the eCommerce Management team to plan and implement all online marketing campaigns including digital campaign collateral.
9,To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing.
10,To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.
11,To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI.
12,To develop and execute solid plans to increase page views, unique visitors, dwell time and site "stickiness" to encourage repeat usage.
13,To analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the organisation.
14,To implement and monitor SEO and PPC strategy to drive traffic and conversion rates as well as analyse and interpret user traffic stats in order to improve the customer experience.
15,To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope
16,To develop and maintain strong relationships with colleagues and third party providers.
Requirements:
1,Positive work ethic with a willingness to engage with and love our brand
2,Confident, passionate and enthusiastic about digital
3,Excellent project management skills
4,Demonstrated ability to be both a strategist and strong at driving execution
5,Strong collaborative problem solving and analytical skills
6,Good relationship management skills and a good team player
7,Creative flair and enthusiasm for new ideas and concepts
8,Commercial awareness
9,Proven experience with segmentation and online test & learn
10,Strong collaborative problem solving and analytical skills
11,Exceptional written/oral/listening communications and presentation/persuasion skills
12,Degree (Business / Marketing preferred).
13,Minimum of 5 years of marketing experience in China and or globally. Minimum of 3 year digital marketing experience preferred.
Job Application Email:hrm6@bestseller.com.cn
1,As eCommerce Marketing Manager you will be responsible for developing and implementing the company's digital strategy and online advertising methods in collaboration eCommerce management team, and brand sales marketing team members. Other key responsibilities include:
2,To be responsible for developing, executing and delivering the company's digital marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels, official website and portal websites.
3,To be responsible for managing online branding, communications and campaigns through the company websites, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.
4,To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
5,To act as key liaison with all portal partners, e.g, Taobao, 360Buy, Yintai, QQ and others as required.
6,To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
7,Work with Creative Director and Brand Managers to improve the design, usability, content and conversion points of the company website and for the promotion and growth of the company's web properties.
8,To work with the eCommerce Management team to plan and implement all online marketing campaigns including digital campaign collateral.
9,To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing.
10,To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.
11,To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI.
12,To develop and execute solid plans to increase page views, unique visitors, dwell time and site "stickiness" to encourage repeat usage.
13,To analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the organisation.
14,To implement and monitor SEO and PPC strategy to drive traffic and conversion rates as well as analyse and interpret user traffic stats in order to improve the customer experience.
15,To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope
16,To develop and maintain strong relationships with colleagues and third party providers.
Requirements:
1,Positive work ethic with a willingness to engage with and love our brand
2,Confident, passionate and enthusiastic about digital
3,Excellent project management skills
4,Demonstrated ability to be both a strategist and strong at driving execution
5,Strong collaborative problem solving and analytical skills
6,Good relationship management skills and a good team player
7,Creative flair and enthusiasm for new ideas and concepts
8,Commercial awareness
9,Proven experience with segmentation and online test & learn
10,Strong collaborative problem solving and analytical skills
11,Exceptional written/oral/listening communications and presentation/persuasion skills
12,Degree (Business / Marketing preferred).
13,Minimum of 5 years of marketing experience in China and or globally. Minimum of 3 year digital marketing experience preferred.
Job Application Email:hrm6@bestseller.com.cn
公司介绍
BESTSELLER时装集团驰名欧洲,总部位于丹麦,旗下拥有近20个欧洲畅销品牌,在全球38个国家拥有超过10000家专卖店。
绫致时装公司是其在中国的子公司,总部设在北京,旗下有 ONLY, JACK&JONES, VERO MODA, SELECTED,J.LINDEBERG和童装品牌nameit,在全国500多个城市拥有7000多家店铺。
绫致时装公司是其在中国的子公司,总部设在北京,旗下有 ONLY, JACK&JONES, VERO MODA, SELECTED,J.LINDEBERG和童装品牌nameit,在全国500多个城市拥有7000多家店铺。
联系方式
- Email:cq.hr@bestseller.com.cn
- 公司地址:广州市越秀区中山四路246号信德商务大厦17楼绫致时装 (邮编:510030)
- 电话:15171813844