CRM Executive
HUGO BOSS
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2016-10-27
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 精通
- 职位类别:产品/品牌专员 大客户管理
职位描述
职位描述:
Key Duties:
1. Customer Data managing
- Select proper agency for Hugo Boss & carry out CRM Programs in Greater China
- Responsible for VIP Data Collection to achieve capture rate over 90%
- Cleansing database by verification process with both mobile and email
- Enhance the database utilisation, analysis/understand consumer behaviours and expectation in Greater China Market
- Maintains database and reward/differentiate/retain VIP in local market
- Segment customer by demographic/lifestyle/value/opportunity in the market.
2. CRM planning
- Steer & maintain the performance of the HB Greater China CRM Programs through defined and agreed KPIs, implement CRM loyalty programs
- Target and develop different data, requirements on set-up and manage Partnership marketing through agency that provide value-added service to existing customer
- Lead the enhancing personalised communication with target customer in the market by
a. information & education
b. promotion & incentives
c. utilisation by partner relationships on customer sustainment
- Work with agency on creative program by rewarding customer and analysing customer purchase monthly and yearly
3. Performance and feedback
- Consolidate the requirements from Greater China Marketing and Sales, and introduce them into the CRM programs
- Support sales target via prospect CRM program, to achieve sales target from HB Greater China leads
- Work with agency by providing planning, monitoring and review reports of CRM Program, keep optimising CRM programs based on review result
Essential Requirement:
- At least 3 years' relevant experience in CRM
- Aggressive, responsible, passionate
- Degree holder in Communication, Marketing or related discipline
- Excellent in organization, negotiation, communication and interpersonal skills
- Customer oriented, detail-minded, self-reliant, dynamic with ability to make decision, solve problem and manage time effectively
- Good command of both written and spoken English and Chinese
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Key Duties:
1. Customer Data managing
- Select proper agency for Hugo Boss & carry out CRM Programs in Greater China
- Responsible for VIP Data Collection to achieve capture rate over 90%
- Cleansing database by verification process with both mobile and email
- Enhance the database utilisation, analysis/understand consumer behaviours and expectation in Greater China Market
- Maintains database and reward/differentiate/retain VIP in local market
- Segment customer by demographic/lifestyle/value/opportunity in the market.
2. CRM planning
- Steer & maintain the performance of the HB Greater China CRM Programs through defined and agreed KPIs, implement CRM loyalty programs
- Target and develop different data, requirements on set-up and manage Partnership marketing through agency that provide value-added service to existing customer
- Lead the enhancing personalised communication with target customer in the market by
a. information & education
b. promotion & incentives
c. utilisation by partner relationships on customer sustainment
- Work with agency on creative program by rewarding customer and analysing customer purchase monthly and yearly
3. Performance and feedback
- Consolidate the requirements from Greater China Marketing and Sales, and introduce them into the CRM programs
- Support sales target via prospect CRM program, to achieve sales target from HB Greater China leads
- Work with agency by providing planning, monitoring and review reports of CRM Program, keep optimising CRM programs based on review result
Essential Requirement:
- At least 3 years' relevant experience in CRM
- Aggressive, responsible, passionate
- Degree holder in Communication, Marketing or related discipline
- Excellent in organization, negotiation, communication and interpersonal skills
- Customer oriented, detail-minded, self-reliant, dynamic with ability to make decision, solve problem and manage time effectively
- Good command of both written and spoken English and Chinese
职能类别: 产品/品牌专员 大客户管理
公司介绍
HUGO BOSS集团是全球时装领域高端细分市场的专业企业之一,公司的总部在德国梅青根,集团拥有逾1万4千余名 员工,2018财年销售额达到27亿欧元。
集团拥有BOSS和HUGO两个独立品牌,涵盖高级男装及女装系列和配饰。产品包括经典与现代西装、优雅晚装和运动休闲装、鞋履、皮革配饰以及授权香氛、眼镜、腕表、儿童时装、家纺和书写工具等。
目前,HUGO BOSS的顾客可在约7700个销售点购买产品,且集团在德国、英国、法国、西班牙、意大利、荷兰、比利时、奥地利、瑞士、美国和中国境内运营线上店铺。
欲获取更多有关HUGO BOSS的资讯,敬请访问雨果博斯官网。
集团拥有BOSS和HUGO两个独立品牌,涵盖高级男装及女装系列和配饰。产品包括经典与现代西装、优雅晚装和运动休闲装、鞋履、皮革配饰以及授权香氛、眼镜、腕表、儿童时装、家纺和书写工具等。
目前,HUGO BOSS的顾客可在约7700个销售点购买产品,且集团在德国、英国、法国、西班牙、意大利、荷兰、比利时、奥地利、瑞士、美国和中国境内运营线上店铺。
欲获取更多有关HUGO BOSS的资讯,敬请访问雨果博斯官网。
联系方式
- 公司地址:地址:span林和西路161号中泰国际广场