湖州招聘

职位描述：
1. Matrix planning, program and operation

(1)Strategic Marketing

Strategic project development: Identify city map project needs/scope, and work closely with IT/Purchasing/3rd party team, to develop city map project and make sure IT system go live on time

Apply city map system and biz circle analysis, to monitor market/competition/channel healthy status, and to generate matrix city cluster RT development strategic planning and deploy resources accordingly

(2)Channel Marketing

With the understanding of channel conditions and retailer’s needs, to find out potential opportunities, work out channel marketing tactics and initiate matrix program, including new RT development program, RT training program, merchandising/inspection program, branded shop development, sell through program, etc

(3)Consumer Marketing

To enhance brand awareness, generate media program and end users marketing campaign, including seasonal sell out promotion, free tire detection program, etc

(4)Marketing Intelligence:

Setup and maintain Matrix database by city census visit, and provide marketing insights by sell through analysis and value chain study

(5?)Operation management

Manage matrix program, optimize execution process, and contribute to operational effectiveness

2. Vendor Management

Quotation auditing, KPI formulating and performance tracking performance

3. Budget Planning and Control

Response for annual budget planning and managing budget based on expense efficiency assessment

4. Team management

(1)Coop with SWAT sales leader, to recruit and structure SWAT team, generate people training and developing program, propose quarterly KPI and evaluate SWAT performance accordingly

(2)Leading, inspiring and motivating matrix team

5. Cross functional communication and supporting 举报 分享

    固铂公司在全球替换轮胎领域一直处于领导者的地位, 我们是北美第四大轮胎制造企业， 轮胎销售额于2010年排名世界第九。我们的业务范围包括轮胎的设计、生产以及轿车、轻型卡车、中型卡车、重型卡车，摩托车和赛车轮胎的销售。
    作为全球10大轮胎企业之一，固铂的产品销售到全球100多国家，并在全球三大洲设立营运总部及研发中心。全球及北美总部及研发中心位于美国俄亥俄州的芬德利。欧洲总部及研发中心设于英国melksham。亚洲总部及研发中心设于中国上海。全球8大生产工厂分别位于美国俄亥俄州的芬德利，美国阿肯色州的texarkana，美国密西西比州的tupelo，墨西哥的guadalajara, 英国的melksham, 以及中国江苏省昆山市。
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