Senior Marketing Manager, Media(职位编号：69670BR_1431512426)
百事（中国）有限公司上海分公司
- 公司规模：500-1000人
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2015-05-18
- 工作地点：上海
- 招聘人数：1
- 工作经验：10年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位月薪：面议
- 职位类别：市场企划经理/主管
职位描述
This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsico.com.cn to find more career possibilities in PepsiCo China.
Role:
Develop and drive media strategy for PepsiCo PO1 brands:
- Find new media way to engage youth;
- Develop long term media partnership with key media companies;
- Drive media efficiency to deliver YOY productivity;
- Maintain strong relationship with local bottler.
Accountabilities: - Familiar with China media trends, and have deep insight of youth media behavior, tailor made media strategy to drive brand relevance for brand;
- Create competitive media strategy to drive the brand engagement with youth. Build long term conversation on media network;
- Identify key partners from media players, and leverage the unique recourses for PepsiCo brands through negotiation;
- Manage media agency performance;
- Identify and develop media content from the organization - and develop new channels of communication internally and externally;
- Build relationship with local bottler, and drive alignment with internal and external stakeholders.
公司介绍
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.
百事公司是全球食品和饮料行业的领导者，年净收入逾650亿美元，旗下品牌系列中有22个品牌的年零售额都在十亿美元以上。我们的主要业务包括桂格麦片食品、纯果乐果汁、佳得乐运动饮料、菲多利休闲食品和百事可乐饮料，以及其它数百种美味健康、全球消费者喜爱的食品及饮料产品。
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generates more than USD1 billion in annual retail sales, including Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Pepsi Light, Pepsi Max, Tropicana, Doritos, Lipton Teas, Quaker, Cheetos, 7-UP, and Mirinda, etc.
百事公司的系列产品中有22个品牌的年销售额都在10 亿美元以上。这22个品牌包括：百事可乐（Pepsi-Cola）、激浪（Mountain Dew）、佳得乐（Gatorade）、乐事（Lay's）、百事轻怡（Pepsi Light）、百事极度（Pepsi Max）、纯果乐（Tropicana）、多力多滋（Doritos）、立顿茶（Lipton Teas）、桂格麦片（Quaker Oats）、奇多（Cheetos）、七喜 （7-UP）、美年达（Mirinda）等。
For more open position information, please visit www.pepsico.com.cn
欲进一步了解百事公司职位信息，请登录集团网站：www.pepsico.com.cn
百事公司是全球食品和饮料行业的领导者，年净收入逾650亿美元，旗下品牌系列中有22个品牌的年零售额都在十亿美元以上。我们的主要业务包括桂格麦片食品、纯果乐果汁、佳得乐运动饮料、菲多利休闲食品和百事可乐饮料，以及其它数百种美味健康、全球消费者喜爱的食品及饮料产品。
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generates more than USD1 billion in annual retail sales, including Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Pepsi Light, Pepsi Max, Tropicana, Doritos, Lipton Teas, Quaker, Cheetos, 7-UP, and Mirinda, etc.
百事公司的系列产品中有22个品牌的年销售额都在10 亿美元以上。这22个品牌包括：百事可乐（Pepsi-Cola）、激浪（Mountain Dew）、佳得乐（Gatorade）、乐事（Lay's）、百事轻怡（Pepsi Light）、百事极度（Pepsi Max）、纯果乐（Tropicana）、多力多滋（Doritos）、立顿茶（Lipton Teas）、桂格麦片（Quaker Oats）、奇多（Cheetos）、七喜 （7-UP）、美年达（Mirinda）等。
For more open position information, please visit www.pepsico.com.cn
欲进一步了解百事公司职位信息，请登录集团网站：www.pepsico.com.cn