湖州招聘

Principal Objectives:

1. Support digital marketing manager to develop and implement annual digital marketing plan for Clinique digital platforms to build brand preference, engagement and conversion.

2. Manage online brand contents (Brand Weibo/WeChat and other SNS) to ensure a consistent brand image building.

Major Responsibilities:

1. Assist digital marketing manager for annual digital marketing strategic planning.

2. Digital campaign implementation for product launch & brand image building, initiating creative and social idea, manage SEM operation and support digital media planning.

3. Work with a cross functional team (product marketing, PR, CRM, Trade) for digital communication message structure development and update on a regular basis.

4. Lead agencies to develop on-going social contents for Clinique social platforms, weekly tracking for analysis and continuous improvement.

5. Online buzz monitoring and analysis of digital & social environment trend (especially on SNS/community site/iWOM platform) /prestige category performance / Clinique performance vs competition.

6. Independently manage social / digital agencies to deliver agreed quality work within aligned budget.

7. Internal process related work including but not limit to finance, administration, procurement etc.

Qualifications:

Education

1. University graduate
2. Fluent English and Mandarin a must

Work Experience

1. 2-3 years of marketing experience in brand/digital/social marketing.

2. Cosmetics and luxury brands experience is preferred.

3. Social media hands on experience would be a plus.

Required Background Characteristics

1. Seeks out fresh thinking & ideas from a wide variety of sources.
2. Social media native, good copywriting capability or sense will be a plus.
3. Meets commitments and keeps promises
4. Smoothly handles multiple demands, shifting priorities and rapid change
5. Work proactively and persistence.
6. Listens openly and sends convincing messages
7. Handles difficult and tense situation with diplomacy and tact

   雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今，雅诗兰黛集团傲居世界化妆品行业领先地位，生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌，产品行销全球150多个国家和地区。
    2002年，正式成立在中国的全资子公司，一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌，以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
    在关注销售业绩的同时，雅诗兰黛集团始终致力于集团内人才的发展及培养，同时关注于多项公益事业。集团以家庭文化为本，关心关注每位员工。
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