CRM Manager
丝芙兰（上海）化妆品销售有限公司
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2012-12-24
- 工作地点：上海-黄浦区
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语良好
- 职位类别：客户关系经理/主管
职位描述
Duties and Responsibilities:
1/ Manage and operate company's loyalty program including both recruitment and retention, Maintain current member's loyalty and satisfaction level and ensure the CRM KPIs are achieved in positive trends and ensure the related CRM strategy implementations.
2/ Develop company's CRM strategies basing on SEPHORA global CRM strategy and findings of China customer behavior and market trends.
3/ Based on analysis, design and organize CRM campaigns to generate high customer response and additional margin.
4/ Manage and control the CRM budget, and ensure the ROI and profitability of CRM operations are forecasted and achieved.
5/ Oversee the generation of regular CRM reports to provide analysis and insights for company's business expansion.
6/ Manage an internal CRM team and external CRM vendors to deliver effective and efficient CRM operations.
7/ Work closely with IT Team and other internal teams to develop the CRM IT infrastructure, ensuring the adequate establishment and operation of required CRM-related IT functions.
Qualifications:
1/ Minimum 5 years of relevant CRM experience, ideally from retailing industry/CRM agency, with a sound understanding and experience of loyalty program and CRM tools.
2/ Strategic thinking. Able to see into future and anticipate the trends, and create CRM strategies and plans accordingly.
3/ Strong analytical mind. Able to read behind figures and identify business opportunities and area of improvement.
4/ Proven expertise in direct marketing, and be effective and creative in both campaign organization and target customer communication via EDM, SMS, DM, online and etc.
5/ Able to take initiatives and make things done independently.
6/ An effective leader in team management and motivation. Previous experience in CRM vendor management preferred.
7/ Excellent communication and presentation skills.
8/ Fluent English speaking and writing.
1/ Manage and operate company's loyalty program including both recruitment and retention, Maintain current member's loyalty and satisfaction level and ensure the CRM KPIs are achieved in positive trends and ensure the related CRM strategy implementations.
2/ Develop company's CRM strategies basing on SEPHORA global CRM strategy and findings of China customer behavior and market trends.
3/ Based on analysis, design and organize CRM campaigns to generate high customer response and additional margin.
4/ Manage and control the CRM budget, and ensure the ROI and profitability of CRM operations are forecasted and achieved.
5/ Oversee the generation of regular CRM reports to provide analysis and insights for company's business expansion.
6/ Manage an internal CRM team and external CRM vendors to deliver effective and efficient CRM operations.
7/ Work closely with IT Team and other internal teams to develop the CRM IT infrastructure, ensuring the adequate establishment and operation of required CRM-related IT functions.
Qualifications:
1/ Minimum 5 years of relevant CRM experience, ideally from retailing industry/CRM agency, with a sound understanding and experience of loyalty program and CRM tools.
2/ Strategic thinking. Able to see into future and anticipate the trends, and create CRM strategies and plans accordingly.
3/ Strong analytical mind. Able to read behind figures and identify business opportunities and area of improvement.
4/ Proven expertise in direct marketing, and be effective and creative in both campaign organization and target customer communication via EDM, SMS, DM, online and etc.
5/ Able to take initiatives and make things done independently.
6/ An effective leader in team management and motivation. Previous experience in CRM vendor management preferred.
7/ Excellent communication and presentation skills.
8/ Fluent English speaking and writing.
公司介绍
丝芙兰--备受全球消费者挚爱的美力社区，始终致力于为消费者及品牌提供最独特的零售体验，鼓励他们自由大胆地探索及创造自我美力。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。