Senior Marcom Manager-Media /Marketing campaign
上海帝博企业管理咨询有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2014-02-20
- 工作地点:上海
- 招聘人数:若干
- 职位类别:市场通路经理/主管
职位描述
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Media/ research educational background; Master degree on media research is advantaged
Rich experience of 4A media Agency or international media research Agency
Experience on managing a middle scale team
Basic knowledge on branding and creative work
Good statistic, analysis and reporting capability
Good communication skill
Responsibility:
- Development of advertising strategy which include of media planning and buying strategy, creative media strategy and media research.
- Collaboration with regional offices to align media and advertising strategy by leveraging local insights and intelligence
- Development of media plan based on aligned media strategy
- Lead media team to execute aligned media plan efficiently
- Work with research team on building a system of measurement from single media buying to cross-platform media campaign, from traditional media to new media
- Management of creative material. Providing professional opinion on the best synergy of creative content and media channel
- Support other business units on development and execution of advertising and media campaign
- Develop a reporting system to facilitate knowledge and information sharing in real time
- Grow the team
公司QQ:1652479807
公司msn:workdbtalent@hotmail.com
公司介绍
联系方式
- 联系人:resume
- 电话:13701722965