China Online Marketing Manager
英域成语言培训（上海）有限公司（EF 英孚教育）
- 公司规模：5000-10000人
- 公司性质：外资(欧美)
- 公司行业：教育/培训/院校
职位信息
- 发布日期：2013-05-14
- 工作地点：上海
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：SEO搜索引擎优化
职位描述
China Online Marketing Manager 中国网络市场营销经理 (SEO and Internet Word of Mouth)
Global Online Sales & Marketing Team, EF English First.
Role Description:
We are looking for a self-motivated, results-oriented achiever to manage and optimize our SEO and Internet Word Of mouth marketing efforts and team in China. The ideal candidate will be equally comfortable planning and implementing SEOcampaigns, analyzing data and optimizing non paid leads effortsin China as well as managing internal customers.
Our non-paid online marketing is central to our lead generation strategies. This is a position that carries a lot of responsibility. This is an amazing position to work as part of a multinational global team based in Shanghai.
Your main tasks will be :
Managing all non-paid lead generation including Natural Search (SEO), Blogs, Forums, Social Networking, and Viral Activities.
Work with internal online marketing teams to make sure they follow the central teams processes and documentation standards.
To build relationships with suppliersto make sure we get the best support available. Also increase leads via these suppliers while at the same time reducing costs.
Responsible for the nonpaid lead generation monthly lead and sales targets.
Manage two members of staff, one who is responsible for SEO and one who is responsible for copywriting and social networking.
Produce accurate reports and use those reports to make business decisions.
Build online viral campaigns through Weibo, Kaixin, Weixin and Wenku. You will have the budget to make a good internet buzz.
You must :
Have in-depth knowledge of SEO processes for Baidu and Google. 3 to 5 years’ experience.
Be able to highlight unique selling points, write slogans and taglines in Chinese as well as clear, informative text copy for our website and campaigns.
Manage channel results, constantly analyze in detail all channels to identify improvements in channel effectiveness, increase convert rates along the funnel and reduce CPL and CoS while managing the quality.
Produce relevant documentation (specifications) to allow the programming team to put your ideas to increase funnel efficiency into practice.
Have excellent communication skills in Chinese and English.You will work as part of a global team
Experience in supporting internal customers, manage their business requests and add value
Global Online Sales & Marketing Team, EF English First.
Role Description:
We are looking for a self-motivated, results-oriented achiever to manage and optimize our SEO and Internet Word Of mouth marketing efforts and team in China. The ideal candidate will be equally comfortable planning and implementing SEOcampaigns, analyzing data and optimizing non paid leads effortsin China as well as managing internal customers.
Our non-paid online marketing is central to our lead generation strategies. This is a position that carries a lot of responsibility. This is an amazing position to work as part of a multinational global team based in Shanghai.
Your main tasks will be :
Managing all non-paid lead generation including Natural Search (SEO), Blogs, Forums, Social Networking, and Viral Activities.
Work with internal online marketing teams to make sure they follow the central teams processes and documentation standards.
To build relationships with suppliersto make sure we get the best support available. Also increase leads via these suppliers while at the same time reducing costs.
Responsible for the nonpaid lead generation monthly lead and sales targets.
Manage two members of staff, one who is responsible for SEO and one who is responsible for copywriting and social networking.
Produce accurate reports and use those reports to make business decisions.
Build online viral campaigns through Weibo, Kaixin, Weixin and Wenku. You will have the budget to make a good internet buzz.
You must :
Have in-depth knowledge of SEO processes for Baidu and Google. 3 to 5 years’ experience.
Be able to highlight unique selling points, write slogans and taglines in Chinese as well as clear, informative text copy for our website and campaigns.
Manage channel results, constantly analyze in detail all channels to identify improvements in channel effectiveness, increase convert rates along the funnel and reduce CPL and CoS while managing the quality.
Produce relevant documentation (specifications) to allow the programming team to put your ideas to increase funnel efficiency into practice.
Have excellent communication skills in Chinese and English.You will work as part of a global team
Experience in supporting internal customers, manage their business requests and add value
公司介绍
关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.
联系方式
- Email：payroll.china@EF.com
- 公司地址：地址：span英孚教育成人英语培训中心