湖州招聘

Search Marketing Intern

EF English First

Shanghai, China

EF Education First is one of the world's largest for-profit education companies. EF is comprised of 11 companies and 2 non-profit organizations that together center on online and offline language training, educational travel and tours, cultural exchange and insurance. Established in 1965, EF's mission is to break down barriers of language, culture and geography. Today, EF employs 34,000 professionals in offices and schools located in over 50 countries.

We are looking for an energetic, self-motivated and detail oriented team player to join our central Search Marketing team in Shanghai as Search Marketing Intern.

The role:

The responsibilities of this position include PPC Ads monitor, Ads copy optimization and coordinate other related PPC work.

Responsibilities:

· Monitor Kids and Smart's keywords performance in Baidu, Google and other major search engines in China.

· Support the implementation of optimization actions. Include Keywords expansion, Ad copy writing, Landing page design, bidding and report analysis.

· Develop and test effective ad copy, creative, Landing pages.

· Continually monitor the paid search landscape.

· Coordinate landing page development with Web Developer and Product Marketing teams.

Requirements:

· Graduation from an accredited four-year university and strong academic credentials. Advertisement is preferred.

· Interest in digital marketing, especially in Search Engine marketing.

· Advanced Excel skill strongly preferred.

· Good copy writing skills in Chinese;

· Strong verbal and written communication skills.

· Understanding of statistics a plus.

· Fluency in English a definite advantage.

This is a unique opportunity for anyone who's interested in joining the fastest growing area of the Internet. Interested party, please email your CV with a cover letter to Glen.feng@ef.com

关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
 
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.