电商市场经理
无锡百然企业管理咨询有限公司
- 公司规模:50-150人
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2021-06-04
- 工作地点:北京-朝阳区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:4-5万/月
- 职位类别:市场/营销/拓展经理
职位描述
About the role - you will:
Manage Etail marketing in China, which includes Tmall, JD, Pinduoduo, etc.Provide strategy and optimization recommendations for driving traffic/CVR via data-driven performance marketing programs.Help drive the development of cross functional alliance and eco-system partner integrated marketing to build up the premium brand and enhance conversion rate.Provide market competitive, strategic and tactical intelligence to drive prioritization of business initiatives.Monitor and analyze the overall health of the E-Commerce business as well as performance of program KPIs to help achieve marketing and business goalsCollecting and sharing data-driven insights and recommendations to guide E-commerce planning and investment strategy. Review regular performance reporting with thoughtful insights and optimization, fueling conversion, and driving sales.Leveraging data insights, industry trends and other strategies to supervise online promotional calendar by brands and by storesMonetize social media influence and resources among consumers’ online journey from awareness, preference, consideration, action and advocacy.
About you:
Working experience in E-Commerce, digital marketing, and brand marketingFamiliarity with E-Commerce business models, specifically how to drive e-commerce sales through data-driven, innovative, effective and cost efficient marketing/merchandising programs and strategiesExperience with JD and Tmall operations and data analysisFamiliarity with the digital ecosystem and how E-Commerce, web, mobile, social, search and channels work together to drive purchaseKnowledge of data analysis to drive investment optimizationFluent English presentation and communications skill。
Your experience includes:
Microsoft office skills, including PPT, excel, word, etcBachelor and/or equivalent degree
职能类别:市场/营销/拓展经理
公司介绍
公司现在中国无锡、苏州、杭州、上海、溧阳、新加坡和加拿大设有分部, 业务以长三角为主, 覆盖全国及整个亚太地区。主要服务领域包括电子信息、半导体、汽车、 医药、 机械重工、 家电以及快销等行业。
联系方式
- Email:maygu@braining.com.cn
- 公司地址:地址:span润世中心