湖州招聘

Job Summary

Plan and define innovative and highly effective digital marketing strategies. Deliver measurable business results and drive growth of UPS China through digital channel. Turn insights and ideas into actionable strategic plans and roadmaps.

Job Duties

Project Management for UPS China WeChat

• Build best-in-class customer experience in WeChat and support the functional expertise areas including but not limited to Content, Campaign, Social, CRM and Analytics.

• Work closely with China cross-functions, APAC region IT and Corp Marketing on the WeChat project to make sure quality deliverables on time.

• Design and implement WeChat strategy and roadmap.

• Design and manage WeChat KPIs and monitor WeChat performance to support business growth.

Social CRM Strategy and Management

• According to China digital and social environment, lead and develop new SCRM platforms to meet China customer needs.

• Integrate local CRM campaigns into the WeChat platform and enable them to help achieve acquisition, growth and retention objectives

• Plan and execute digital campaigns and initiatives. This includes campaign management, leads/ loyalty management, content management and data management.

• Understand customer segmentation/ behavior and develop CRM campaigns based on different customer segmentation.

• Collaborate with cross-functional teams to launch and optimize promotional, transactional, and informational marketing automation triggers and journeys that maximize customer acquisition, conversion, and retention
  

Integrated Communication to Promote WeChat

• Understand up-to-date digital environment, consumer behavior and drive best-in-class digital marketing activation across owned, earned and paid media.

• Plan and implement integrated communication campaigns including PR, Social and Digital to further promote WeChat activation by measurable KPIs, such as followers, business transactions, memberships

Qualifications

• BA/BS in digital marketing, communications, or related field

• 5+ years’ experience in digital Marketing and has a proven track record on digital plan creation and implementation;

• Experienced in lead generations (B2B)/ customer acquisition, re-engagement and retention strategies via digital channels

• Proven track record in developing, implementing and executing digital programs and campaigns across Content, Search, Analytics, CRM and Social.

• Proven track record in developing, implementing and executing CRM programs and campaigns on digital and social platforms, such as website, WeChat

• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.

• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.

• Proficient in analyzing and reporting on KPIs.

• Has excellent English verbal, written communication, and presentation skills.
  

As a global leader in package delivery and supply chain solutions, UPS is passionate about innovating new ways to make business work better, from complex international distribution networks to local business deliveries. That’s logistics. And that’s exactly what a career at UPS is all about.

From our roots as a Seattle, Washington-based bike-messenger company to our present day, multi-billion-dollar global corporation, our team has held a singular focus―making the world work better for everyone. At the heart of all that we do, you’ll find a true dedication to our people, our customers and the communities we serve.

Whether you start with UPS straight out of school like many of our senior managers did, or arrive with years of valuable experience, everyone at UPS has the opportunity to grow. Empowering careers and commerce around the globe takes more than innovative thinkers, collaborative teammates and incredible technology. It calls on the values, purpose and mission that have driven us right from the start.

It all begins with talented individuals like you―people who are ready to turn ideas into successful business practices. Explore how UPS jobs can make the world work better for you.

UPS Equal Opportunity Statement. We do not discriminate against any applicant for employment or any employee in any aspect of their employment at UPS because of age, race, religion, sex, disability, sexual orientation, gender identity, military status, pregnancy, national origin or veteran status.

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我们提供全方位薪酬福利与职业发展机会：

1.具有竞争力的薪酬
2.提供完善的社会保险和公积金
3.为员工及其子女提供补充商业医疗保险
4.提供免费员工体检
5.提供员工生日和重大节日礼品
6.提供不少于10天的带薪年假
7.提供必要的业务培训
8.提供多样的员工活动
9.提供优先考虑内部员工的职业发展机会